FreshGround's innovation allows distribution of freshly ground spices at scale - something that is not possible via current technology in the foods business. Yogeel is nurturing this innovation using a Digital, Direct to Consumer route so that the world gets to experience the best of spice that the soil of our country produces. Yogeel also Co Founded "The Studio by Nandita Manwani" taking care of its Digital Outreach, Sales & Customer Engagement. Today The Studio is among the most sought after interior design agencies in Bangalore.Prior to FreshGround, Yogeel spent the last 25 years in the Corporate arena, the last 13 years of which were with IBM where he set up & led IBM’s Digital & Commercial Sales Organization for Analytics products across Asia Pacific (India, ASEAN, Australia, Korea & China).