1. To monitor the acquisitions performance of your campaigns in order to ensure your promotions are working and report this performance to the Ecommerce Campaign Manager and Digital Channel Manager.2. To deputize for the MM as and when occasionally necessary especially in respect of day-to- day marketing issues with internal stakeholders.3. Analyze campaigns, web metric trends and provide fast, accurate reports to improve and/or add functionality in order to gain the best ROI for the organization.4. Maintain and update the company’s main and event websites to ensure that all content is fresh, relevant and engaging.5. Monitor marketing related communications and report on agreed measures for marketing activity on a regular basis.6. Effective use of core skills such as copy writing, briefing design teams, proof reading and liaising with the subscription bureau, internal colleagues and external agencies.

1. Provide monthly statistical reports from Google Analytics and Campaign Monitor for website traffic and e-newsletter activity with recommendations for future improvements based on evidence presented.2. Manage the monitoring of media and current affairs developments, across a wide range ofmedia.3. Develop and implement media strategies in support of organisational and campaign aims in partnership with the relevant campaign managers.4. Responsible for the social media client portfolio, working closely with the Head of Digital Marketing and Account Manager, coordinating various projects and getting involved in assisting with proposal/pitches for both new and renewal business as well as playing a key role in reporting campaign results to our clients. 5. Responsible for quality lead generation.

1. Write articles and edit content for inclusion on Scottish Golf digital channels and liaise with golf clubs to ensure up-to-date club information on both websites.2. Copy writing for digital audiences, including content, display banners, email templates, widgets, landing pages, search etc.3. Make regular contact with all major industry digital media sources to supply any required promotional material.4. Responsible for communication with subscribers to our social networking activity.5. Actively manage our portfolio of clients (and own accounts) to identify areas for increased business alignment and growth.