Yogesh Balani Email & Phone Number

Ahmedabad, Gj, In

Ahmedabad, Gujarat, India

- Led and managed a team of 4 in a team of 23 members specialized in Analyticsimplementation, AB testing, CRO, and the development of custom analyticalsolutions.- Monitored team and individual performance, translating business-level KPIsinto actionable individual KPIs, and provided regular feedback for improvement- Implemented new consent mode V2 on 3+ International clients using UserCentric and One-Trust CMPs and Guided the implementation on 7+ clients.- Worked on projects with Google Analytics 4 and Google Analytics 360Implementation for 9+ largest global brands (India, APAC, and North America)and 12+ SMBs across India.- Translated analytical insights into actionable business insights and engaged withbusiness stakeholders.- Assisted 8+ clients in migrating from GA3 to GA4 while upholding data collectionstandards

Ahmedabad, Gujarat, India

- Conducted A/B testing on client websites to optimize overall performance andboost conversion rates using VWO, Google Optimize, optimizely, and AdobeTarget- Created measurement plans and tracking strategies based on business goals andobjectives- Successfully managed and prioritized multiple data collection projects, meetingdeadlines and delivering high-quality results.- Prepared and delivered page speed optimization reports and helped reducepage load time.- Conducted thorough and regular analyses of Google Analytics data, extractingactionable insights for clients using visualization tools like Looker Studio(GDS).- Optimized data collection and reporting strategies through the implementationof Google Ads, Google Analytics, Google Tag Manager, Firebase, and JavaScript- Scheduled and delivered automated reports to clients using the GA3 API- Conducted platform training and knowledge-sharing sessions and trained8+ resources on Analytics implementation, A/B test configuration, andperforming implementation audits following best practices at Tatvic

Ahmedabad, Gujarat, India

- Implemented advanced features and functionalities of Google Analytics, such asgoals, events, and e-commerce tracking, to provide a holistic view of the websiteperformance.- Deployed marketing and analytics tags on client’s websites via Google TagManager (client side)- Established a secure and optimized central repository of reusable code andlibraries for future projects.- Supported clients in the end-to-end process of analytics implementation setupin mobile applications via Firebase and GTM (GTMv5).- Verified existing implementation on the client’s website and mobile applicationto highlight implementation issues- Resolved technical and implementation issues for GMP partners via the GMPpartner forum