Measuring and evaluating the performance of various KPIs involved in the business.Expanding the consumer base and corporate sales network through SEO, SEM, SMO, Affiliate marketing and cross media marketing channelsBudgeting the A&P expenditure and campaign management so as to derive healthy ROIsDevising online and offline marketing strategies through effective implementation of BTL and TTL methods. Planning, forecasting and budgeting the quarterly target sales, traffic volume… Show more Measuring and evaluating the performance of various KPIs involved in the business.Expanding the consumer base and corporate sales network through SEO, SEM, SMO, Affiliate marketing and cross media marketing channelsBudgeting the A&P expenditure and campaign management so as to derive healthy ROIsDevising online and offline marketing strategies through effective implementation of BTL and TTL methods. Planning, forecasting and budgeting the quarterly target sales, traffic volume and goal conversion rates.Identify prevalent market trends and gather consumer insights in order to drive the marketing spend for maximizing the revenue growthConduct routine market study as well as competitor analysis to measure and assess the company's performance Exercise business and data analytics to evaluate end-to-end customer experience across multiple channels and at various customer touch pointsCollaborate with technical team to create appealing landing pages for optimizing and enhancing customer experiencePlan, execute and measure experimental conversion tests against pre-defined goalsFollowing a customer centric approach for bringing down the levels of pending orders and order cancellations.Collaborate with the procurement unit and vendor partners for ensuring expeditious servicing of orders and deliveriesDevise,plan and execute marketing strategy to establish the company as a market leader in target segments Keep abreast with emerging technologies and evaluate their value proposition in context of digital marketing Show less

Managed sales and marketing of industrial plates through out India.Successfully coordinated and collaborated with the product engineers in order to meet the changing requirements of specialized and heavy industriesEffectively aligned the monthly availability of steel at plants with the demands of regional officesPlan and forecast countrywide monthly/quarterly sales of steel plates Managed key national accounts of high volume customers of steel platesWas part of the pricing… Show more Managed sales and marketing of industrial plates through out India.Successfully coordinated and collaborated with the product engineers in order to meet the changing requirements of specialized and heavy industriesEffectively aligned the monthly availability of steel at plants with the demands of regional officesPlan and forecast countrywide monthly/quarterly sales of steel plates Managed key national accounts of high volume customers of steel platesWas part of the pricing team to reevaluate, restructure and reform the pricing strategy for improving net sales realizationDevised and issued guidelines to branch offices for successfully bringing down the excessive overlying stocks by 20-25% Show less