Business Management and Development for Grain Distilleries and Support Molasses Distillery Business.

Made the roadmap and successfully launched many new enzyme technology products for Distillery, Starch, Sugar industry. Profile:  Market Mapping for India territory.  Strategizing product launches, marketing. To work in synergy with the MNC’s, so that to get the best from the market. Successful launches of new products in the competitive market. Constantly looking for complimenting and synergistic products/solutions to help in good business growth and increase… Show more Made the roadmap and successfully launched many new enzyme technology products for Distillery, Starch, Sugar industry. Profile:  Market Mapping for India territory.  Strategizing product launches, marketing. To work in synergy with the MNC’s, so that to get the best from the market. Successful launches of new products in the competitive market. Constantly looking for complimenting and synergistic products/solutions to help in good business growth and increase in bottom lines.Impact: More than 100% growth YoY. Record Business generated in just last 1 year in terms of revenue, and market penetration. Successful launches of new products in the competitive market. Show less

World leader in Enzymes, with largest IP for enzymes. Here, I was positioned in Delhi and was responsible (and I achieved ) for increasing market share and get back his leadership position in INDIA region (India, Bangladesh, Sri Lanka, Nepal). Designing new strategies, help develop new products, successful product launch for market and team building and it’s management. Rest of my roles and responsibilities are similar to that of Genencor as mentioned below.

I was the key accounts manager of some of the biggest distillery groups, starch groups and protein manufacturers of North India, viz, United Spirits, Pernod Ricard, Radico Khaitan, Globus Spirits, Kedia Group, Gwalior Distillers’, Sukhjit Starch, Bharat Starch, AB Sugar (Chaddha Group), NV Group, Associated Distilleries, Bharat Gluco, Bharat Starch, Mahaan Proteins, etc. Profile:  Positioning of the enzymes products. Guiding my team in designing trials on site and in… Show more I was the key accounts manager of some of the biggest distillery groups, starch groups and protein manufacturers of North India, viz, United Spirits, Pernod Ricard, Radico Khaitan, Globus Spirits, Kedia Group, Gwalior Distillers’, Sukhjit Starch, Bharat Starch, AB Sugar (Chaddha Group), NV Group, Associated Distilleries, Bharat Gluco, Bharat Starch, Mahaan Proteins, etc. Profile:  Positioning of the enzymes products. Guiding my team in designing trials on site and in application lab of Genencor. Helping and guiding my team to prepare convincing value preposition, considering all the risks. To work in synergy with the distributor so that to get the best from the market. Forecasting, rolling forecast, compliance audits, lab seminars, attending/sponsoring conferences. Impact: More than 200% growth YoY since I joined in 2007. Record Business generated in just last 1 year in terms of revenue. Successful launches of new products in the competitive market and a good share of the pie.Awards and Recognition: Sales Manager of the year in 2009 for South Asia and Gulf Unit. New territory/countries added (India to INDIA region) Show less

Worked with “Millipore” for about two year. I was Accounts Manager of some of the biggest clientele’ of Delhi and around, viz, NII, ICGEB (UN Body), AIIMS, DRDE (DRDO), Dabur, Jubilant, IIT-D, NIPGR to name a few.Profile:  Positioning of the 5000 strong diverse product range. Designing and implementing new and innovative strategies for launching new concepts and products. Convincing prospective technically proving our products by doing Lab trials.  Making… Show more Worked with “Millipore” for about two year. I was Accounts Manager of some of the biggest clientele’ of Delhi and around, viz, NII, ICGEB (UN Body), AIIMS, DRDE (DRDO), Dabur, Jubilant, IIT-D, NIPGR to name a few.Profile:  Positioning of the 5000 strong diverse product range. Designing and implementing new and innovative strategies for launching new concepts and products. Convincing prospective technically proving our products by doing Lab trials.  Making presentations in front of the PGs, Senior Scientists and end users. Convincing commercial department and decision makers by giving value propositions.Impact: Record Business generated in 20 months: About Rs. 175 L (111% Sales) First person in north India to achieve 100% of sales target in his debut year in company. Show less

Worked with the North India Distributors “Catalysts”, of Biocon India Ltd, Bangalore for over a year, providing Technical and Commercial Support from Production level to Management level for introducing Biocon’s Industrial Enzymes to Food and Beverage Industry, grain and molasses based Distilleries, Edible Oil Industry.Profile:  Launched new and innovative products (enzymes) in F&B industry. Helping the industry understand the concept of Enzymes and even making non-users… Show more Worked with the North India Distributors “Catalysts”, of Biocon India Ltd, Bangalore for over a year, providing Technical and Commercial Support from Production level to Management level for introducing Biocon’s Industrial Enzymes to Food and Beverage Industry, grain and molasses based Distilleries, Edible Oil Industry.Profile:  Launched new and innovative products (enzymes) in F&B industry. Helping the industry understand the concept of Enzymes and even making non-users buy the same. Convincing prospective production department of companies by technically proving our products by doing Lab and Bulk trials in the plant.  Convincing commercial and technical department by making tailor made Cost and Benefit analysis along with doing trials in the plant.Impact: Record Business growth from about INR 3.0 crores a year to about INR 8.0 crores in a year. Show less

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