With more than a decade of learnings in luxury retail, FMCG and Building material with strategic planning, brand management, budgeting, product management and trade marketing of the brand.* Strategic Planning- Developing business plans, deciding brand positioning* Brand Management – Brand building activities , ATL & BTL promotions, marketing collaterals, tie-ups, brand campaigns, display solutions for brand visibility and corporate communication.across categories.* Budgeting – Conceptualizing and planning annual marketing budget , monthly monitoring of marketing expenses.* Product management – New product development, packaging, product-wise P&L analysis, product portfolio rationalization * Trade Marketing – Schemes, POS, catalogues, mailers, Consumer promotions.*