GPay: Solving problems in Payments space for Merchants and Consumers, focusing on providing delightful user experience and better success rate for merchants, and driving path to sustainability.

- Apple AdPlatforms: solving complex problems at internet scale

- Facebook Ads (Dynamic Instant Ads and Direct Response Advertising)- Audience Network (For 3rd party publishers)

Online Advertising, Syndication Ad Serving (Yahoo App Publishing), 3rd Party Publisher performance and ROI optimization, Mobile and Web event instrumentation, mentoring junior team members, focusing on impact, driving cross-functional initiatives. Develop end-to-end data flow and architecture to monitor performance of key revenue and audience engagement pipelines including both upstream and down streams. As a part of this, got deep architectural understanding data pipelines as well as data marts. Building real time pipelines for Syndicated Publishers to drive revenue. Study patterns and behavior to identify fraudulent BOT traffic and activity. Provide insights to PMs, Sales, Ops and engineering teams to make decisions on timely manner.Specific responsibilities include:Build and maintain Syndication (aka Audience network) adserver components, driving business revenue and profitability. Build and maintain real time pipelines using big data technologies like Kafka/StormWrite complex MR/Pig/Hive jobs to process 100+B events to understand usage patterns. Come up with new metrics to guage performance and to provide customer insights. Hands on work on large data sets for figuring out Data Quality issues.Sync-up with teams across the globe to meet common objective

o Working on Casino, Poker and Bingo productso Scrum Master - Agileo Requirements Elicitation, Analysis, Design & Implementationo Liaise with all areas of the business to collate and validate requirementso Identify areas of improvement and new features to enhance the Producto Interaction with multi-silo teams like Dev & QA for explaining the concepts and resolving querieso Single point of contact for all DB activities for Casino, Bingo, and Poker productso Fixing bottleneck issues for performance improvements

- MetaLink - Worked as text search specialist (Oracle Text Search) - Global Test Case Repository (aks GTCR) - Development Point of contact for GTCR application. - Data Migration - Worked as a key member for customized data migration from Retek / G-Log to Oracle's Metalink and customized data bridging / replication across multiple application databases.- Web-IV - Dev POC for WebIV application developed in CGI Perl.

Being a part of Caritor (now Keane Inc.) as Software Engineer, I was working for Finance vertical working for Wells Fargo Bank , USA.I was Involved in design and development of web based application for Wells Fargo. Primary responsibilities were to write stored procedures and oracle objects for report generation for CCER application.