With nearly three decades of experience in the eyewear industry, I have developed deep expertise in design, sourcing, and manufacturing. Driven by innovation and a passion for evolving fashion trends, I continuously seek the latest in eyewear technology and design. My commitment to delivering the perfect fit for every customer has established me as a trusted sourcing partner and a leader in introducing cutting-edge products to the market.I began my journey in eyewear in 1989, following diverse business ventures. Soon after, I had the opportunity to distribute Police, one of the most iconic international eyewear brands. As a distributor, I expanded the brand's reach by participating in trade shows and exhibitions, creating strong sales channels and enhancing brand awareness. Under my stewardship, Police received accolades at various trade fairs, and my efforts significantly increased its market presence. This success led to the exclusive distributorship of Minima, a distinguished French eyewear brand.Fueled by the desire to create something uniquely Indian, I launched my own brand, Balli. Staying true to quality and design excellence, I partnered with Italian manufacturers to produce the Balli collection, which remains a key part of my portfolio today. Expanding beyond a single brand, I source eyewear from leading manufacturers, catering to major retail chains. Many of the exclusive designs I develop in China are tailored specifically for my clients, enabling them to offer premium, differentiated products. It is a point of pride that many of my designs inspire and are replicated by others in the industry.Additionally, I oversee a state-of-the-art manufacturing facility spanning 20,000 sq ft in Gujarat, equipped with the latest automated acetate eyewear production technology. Our products are supplied to India’s top eyewear retail chains eyewear stores.With a rare ability to anticipate trends ahead of the curve, I blend creative design with technical insight, ensuring that every product delivers both aesthetic appeal and functional excellence.