• Accomplish responsibility for managing retail business governance, strategic planning, scaling and execution for the attainment of the theme park’s overall business goals across two zones.• Accountable for profit & loss credentials, forecasting annual operating budget and managing a team of 70 members across 12 stores spanning over 22,000 sq. ft. area whilst reviewing staff performance & aligning shifts; and organizing marketing activities, promotional events and discount schemes.• Managing & maintaining the stock availability by effective inventory control to achieve the goal of being working capital neutral from a stock purchasing perspective whilst reported to the senior management for processing imports.• Implemented merchandising activities as per the market trend and managed stock movement, stock ageing and outflow & inflow of the inventory by recording the day-to-day transactions and optimum utilization of warehouse space.• Conducted training and mentoring sessions to the team members to make them aware about the latest trends and techniques in the retail operations, in order to overcome the areas of improvement and sustain revenue gain.

• Significantly contributed in setting-up the retail unit and assisted team in formulating & implementing SOPs & workflow process for purchase, warehouse and front-end operations whilst led the implementation of retail management ERP.• Defined business mission and performance standards across all functional areas and engaged in developing business expansion plans and discovering new business opportunities in Gulf Cooperation Council (GCC) region.• Strategically planned costs control operational methods and identified & implemented measures to reduce wastage whilst monitored supplies/ product quality on a regular basis to optimize quality standards.• Coordinated with the internal departments, i.e. suppliers, licensing authorities, etc. and was responsible for preparing detailed reports to review monthly & annual revenues & expenses and maintained statistical & financial records.

• Managed the entire gamut of activities in sales and marketing operations, distribution division and supply chain management across SAARC region with the turnover of 20 Crores per financial year and leading a team of 10 members.• Administered, designed and developed country specific business model for nurturing brand across different verticals, i.e. distribution channel, e-commerce and retail channel - large and small retail units/stores.• Prepared short/long term budgets, planned and analyzed the revenue potential in business opportunities for developing and implementing strategies to achieve business targets and revenue growth.• Setting goals, monitoring work and evaluating results to ensure that departmental & organizational objectives and operating requirements are met and are in line with the needs & mission of the organization.• Analysing high potential business areas, assessing the sales team potential and conducting gap analysis to understand the challenges during business expansion and implementing appropriate resolutions to overcome them.

• Developed & streamlined online & key retail accounts (initiatives) with e-commerce retailers, i.e. Flipkart, Amazon, etc. & organized online promotions to enhance the web traffic and thoroughly analyzed sales data in terms of point of sale (POS).• Conducted market research analysis, analyzed competitor’s marketing trends, understood the market requirements & accordingly developed strategies and methodologies for the sales team to achieve business goals.• Identified channels, resources and utilized personal network to generate leads to enhance the market share, develop market intelligence and attain financial growth.• Conceptualized, planned & implemented all BTL activities including retail branding, print media, outdoor branding whilst supervised publicity, printing and distribution activities.

• Engaged in networking with financially strong reliable distributors and channel partners to attain deeper market penetration & enhanced the organization’s brand visibility.• Significantly contributed in the launch of ‘Monster High’ at the Goa’s beach market and organized a ‘Toy Exhibition’ in Goa to identify and tap B & C class retailers.

• Organized pre/post product launch sales promotional activities required for brand building, forecasting projected business and establishing targeted market share.• Actively participated in employee engagement activities, i.e. ‘Coffee with Colleague’, ‘Fun Fridays’, ‘Food Festival’, ‘Employee Value Proposition’ (EVP) & ‘12 Days of Play’ and volunteered in multiple CSR activities.

• Recommended and initiated the need of QR codes to enhance sales workflow efficiency.• Gained extensive knowledge in sales & marketing activities whilst generated sales leads by meeting prospected retail distributors for deeper market penetration and concluded that price margins factor is preferred over marketing.• Conducted market analysis which involved identification of competitors pricing strategies, slow moving products and identified the reasons for sales declination of Vodafone products.• Engaged in analyzing customer feedback received from the survey reports and appropriately suggested/ recommended resolutions to overcome the areas of improvements and increase the market penetration of Vodafone products.

• Developed application by mapping client’s (Citibank) requirement, provided customized software solutions, finalization of product specifications and selection of appropriate techniques.• Prepared design documentations, planned project proceeding, identified risks within defined scope, quality, cost constraints and responsible for application development within estimated timelines.• Judiciously developed a competitive business development strategy, uncovering/ creating new opportunities, while identifying dynamic and flexible opportunities for market exposure and revenue generation.

• Engaged with the software development team in managing various projects and involved in developing/coding using C#, VB.NET & SQL server for developing an auditing tool for KPMG (US).• Provided technical assistance to the senior business analyst to resolve the existing issues faced in the software/application and enhance performance & stability.• Interacted with the clients (to get the requirement), developers & functional team to plan the proceedings whilst conceptualized an e-procurement portal - Mikrofax (The Buyers Assistant) and was responsible for monetizing Mikrofax.• Developed various reports for analytical purpose and conducted test cases of software/application in test environment and initiate the process of user acceptance testing to gauge all specifications are met.