Yogesh Mehta Email & Phone Number

Chandigarh, India

• Heading sales for the Northern region including Himachal, Punjab and Haryana (non-NCR).
• Successfully led the launch of a new residential project ‘The Valley Orchard’ in Panchkula, Haryana generating a revenue of more than ₹ 700 cr. ($84 million) within 7 days of launch.
• Generated a revenue of more than ₹ 1000 cr. ($120 million) within the first 8 months of my tenure in the company with more than 15% and 45% share from NRI and upcountry markets respectively.
• Sold luxury independent floors valuing more than ₹ 300+ cr. ($36 million) within 45 days in Panchkula, Haryana.
• Did more than 94 customer centric events in less than 240 days.
• In-charge of maintaining and mushrooming relationships with financial institutions including all reputed banks (SBI, HDFC, ICICI, AXIS) for my portfolio.

Chandigarh, India

• Heading the online sales team of 30 luxury watch consultants on a pan India level.
• Achieved annual sales target of INR 260 cr ($31 million), 35% of the company’s annual turn-over. This includes sales done to HNI/ UHNI worth INR 105 cr through networking, relationship building and offline connect..
• Handling the HNI relationship portfolio.
• Handled the allocation of sought after pieces to select top clients of the organisation.
• Created & executed Annual Business Plan for the Online Sales team.
• Managed P&L for Ethos contact centre including annual manpower, CAPEX, running expenses among others.

New Delhi, Delhi, India

• Leading buying & merchandising function for Ethos Watch Boutiques for 26+ luxury brands like Omega, Rado, Longines, Tissot, Bvlgari, Breitling, IWC, Panerai, JLC, Hublot, Tag Heuer, Seiko & more.
• Heading negotiations for purchase, trade margins, purchase based incentives & credit terms with top luxury watch groups like Swatch Group India, Richemont India, LVMH, Breitling, Seiko, Casio, Fossil Group & more.
• Led purchase of luxury watches & accessories of over INR 250 crores ($35 million) per annum from 26+ brands - largest buyer in India.
• Managed ordering & replenishment of stock at 50+ retail stores across India.
• Ensured ordering effectiveness & merchandizing effectiveness by defining core/ super core collections for Luxury, Premium & Fashion categories and optimizing the ordering process.
• Increased inventory turnover of Core brands portfolio (Luxury, Premium and Fashion) by 24%.

New Delhi Area, India

Chandigarh Area, India

• Headed the online sales team of 25 luxury tele-sales consultants on a pan India level.
• Achieved annual sales target of INR 150cr ($21 million), 35% of the company’s annual turnover.
• Created & executed Annual Business Plan for Online Sales team.
• Managed P&L for Ethos contact centre including annual manpower, capex, running expenses among others.
• Launched the discount control strategy by introducing and providing value adds like insurance, loyalty benefits, gifts with purchases (GWP) with the purchase.
• Responsible for overseeing financial targets on revenues, margins and profitability of the E-commerce team.

Chandigarh Area, India

• Planned, marketing and branding objectives consistent with the macro level objectives of the organization.
• Worked with a annual marketing budget of 10cr.
• Prepared offline marketing and media strategies.
• Managed online brand and product campaigns to raise brand awareness.
• Planned, negotiated, scheduled and rolled out the print media and outdoor campaigns and reviewing the ROI post the campaign.
• Prepared the annual marketing budget alongside the marketing head and reviewed the same MoM to ensure its effective utilization.

Chandigarh Area, India

• Headed the loyalty program on a pan India level.
• Transitioned the loyalty program from an outsourced engine to a full inhouse setup thus lending flexibility and more transparency in the system, saving consulting costs of upto 30L per annum.
• Initiated a massive enrolment campaign leading to a 90% enrolment percentage of new members into the loyalty program.
• Increased the sales from repeat customers by 60%.
• Developed and implemented the annual CRM roadmap.
• Database management of the Online and Loyalty Customers.

Master Of Business Administration (Mba), Marketing/Marketing Management, General

Activities and Societies: Incharge of Business Cell (organizing activities and business events)

B.E, Chemical

Metric

Activities and Societies: House Captain