Yogesh Mehta Email & Phone Number

Chandigarh, India

• Heading sales for the Northern region including Himachal, Punjab and Haryana (non-NCR).• Successfully led the launch of a new residential project ‘The Valley Orchard’ in Panchkula, Haryana generating a revenue of more than ₹ 700 cr. ($84 million) within 7 days of launch. • Generated a revenue of more than ₹ 1000 cr. ($120 million) within the first 8 months of my tenure in the company with more than 15% and 45% share from NRI and upcountry markets respectively. • Sold luxury independent floors valuing more than ₹ 300+ cr. ($36 million) within 45 days in Panchkula, Haryana.• Did more than 94 customer centric events in less than 240 days.• In-charge of maintaining and mushrooming relationships with financial institutions including all reputed banks (SBI, HDFC, ICICI, AXIS) for my portfolio.

Chandigarh, India

• Heading the online sales team of 30 luxury watch consultants on a pan India level.• Achieved annual sales target of INR 260 cr ($31 million), 35% of the company’s annual turn-over. This includes sales done to HNI/ UHNI worth INR 105 cr through networking, relationship building and offline connect. This also includes sales of exclusive brands to the tune of INR 86 cr.• Handling the HNI relationship portfolio.• Handled the allocation of sought after pieces to select top clients of the organisation.• Created & executed Annual Business Plan for the Online Sales team.• Managed P&L for Ethos contact centre including annual manpower, CAPEX, running expenses among others.• Launched the discount control strategy by introducing and providing value adds like insurance, loyalty benefits, gifts with purchases.• Spearheaded the lead management system and CRM system deployed for better management of data and improve productivity.• Created growth strategies to promote exclusive to Ethos brands and ensured a healthy share of these in the overall sales revenue.• Worked with the merchandising and marketing team to devise sale campaigns including strategies to dilute slow-moving stock.• Generated product training content for the organization and imparted product/ technical and soft skills trainings.

New Delhi, Delhi, India

• Leading buying & merchandising function for Ethos Watch Boutiques for 26+ luxury brands like Omega, Rado, Longines, Tissot, Bvlgari, Breitling, IWC, Panerai, JLC, Hublot, Tag Heuer, Seiko & more.• Heading negotiations for purchase, trade margins, purchase based incentives & credit terms with top luxury watch groups like Swatch Group India, Richemont India, LVMH, Breitling, Seiko, Casio, Fossil Group & more.• Led purchase of luxury watches & accessories of over INR 250 crores ($35 million) per annum from 26+ brands - largest buyer in India.• Managed ordering & replenishment of stock at 50+ retail stores across India.• Ensured ordering effectiveness & merchandizing effectiveness by defining core/ super core collections for Luxury, Premium & Fashion categories and optimizing the ordering process.• Increased inventory turnover of Core brands portfolio (Luxury, Premium and Fashion) by 24%.• Increased profitability of luxury category (core brands) by 30% by implementing discount control measures org. wide.• Reduced the SMS across core brands by 15% by implementing focused liquidation strategy.• Leading the visual merchandising function for portfolio brands & ensuring brand presentation as per norms.• Led space on hire initiatives to raise visual rental amounts to the tune of INR 2.0 cr per annum.• Raised annual marketing contribution from luxury brands amounting to INR 2.7 cr per annum.• Networking with the watch brand executives to understand market trends & finalize annual region wise, store wise Purchase & Sales targets.• Negotiated with brands to secure exclusive timepieces for Ethos, making Ethos preferred shopping destination for watch enthusiasts in India.• Established exclusive stock for e-commerce channel, exclusive brand boutiques & multi brand outlets to prevent cannibalisation and internal competition.• Working closely with E-com, Retail, Operations, Finance, Press & Marketing team to ensure delivery of the annual budget & strategic objectives.

New Delhi Area, India

Chandigarh Area, India

• Headed the online sales team of 25 luxury tele-sales consultants on a pan India level.• Achieved annual sales target of INR 150cr ($21 million), 35% of the company’s annual turnover.• Created & executed Annual Business Plan for Online Sales team.• Managed P&L for Ethos contact centre including annual manpower, capex, running expenses among others.• Launched the discount control strategy by introducing and providing value adds like insurance, loyalty benefits, gifts with purchases (GWP) with the purchase.• Responsible for overseeing financial targets on revenues, margins and profitability of the E-commerce team.• Responsible for business development on the official website ethoswatches.com (buy now section).• Ensured the right brand presence on third party marketplaces whilst ensuring that all brand standards and guidelines are met. • Tracked key business drivers & operational SLAs and decreasing the return rate, cancellation rate and SLA breaches.• Responsible for reporting, analyzing and providing actionable insights on key website and business metrics to the management and investors.• Created growth strategies to promote exclusive to Ethos brands and ensured a healthy share of these in the overall sales revenue.• Worked with the merchandising and marketing team to devise sale campaigns including devising strategies to dilute slow-moving stock.• Generating product training content for the organization and imparting product and soft skills trainings.

Chandigarh Area, India

• Planned, marketing and branding objectives consistent with the macro level objectives of the organization.• Worked with a annual marketing budget of 10cr.• Prepared offline marketing and media strategies.• Managed online brand and product campaigns to raise brand awareness.• Planned, negotiated, scheduled and rolled out the print media and outdoor campaigns and reviewing the ROI post the campaign.• Prepared the annual marketing budget alongside the marketing head and reviewed the same MoM to ensure its effective utilization.• Ideated, planned and executed marketing campaigns on Pan India level to drive footfalls and increase revenue at stores.• Organised brand, sales and PR oriented events to create customer delight and generate leads.• Ensured that all marketing activities are in adherence to the brand image and brand marketing guidelines.• Handled agencies/ vendors including printing, event management, creative and liaisoning agencies. • Prospecting and implementing cross promotional tie ups with other likeminded brands.• Worked with the merchandising team to pin point and ensure availability of bestselling SKUs and liquidating non-moving stock via innovative marketing campaigns.

Chandigarh Area, India

• Headed the loyalty program on a pan India level.• Transitioned the loyalty program from an outsourced engine to a full inhouse setup thus lending flexibility and more transparency in the system, saving consulting costs of upto 30L per annum.• Initiated a massive enrolment campaign leading to a 90% enrolment percentage of new members into the loyalty program.• Increased the sales from repeat customers by 60%.• Developed and implemented the annual CRM roadmap.• Database management of the Online and Loyalty Customers.

Master Of Business Administration (Mba), Marketing/Marketing Management, General

Activities and Societies: Incharge of Business Cell (organizing activities and business events)

B.E, Chemical

Metric

Activities and Societies: House Captain