Yogi Patel Email & Phone Number

Toronto, Ontario, Canada

• Leveraging data analysis skills to identify target customer segments and optimize customer acquisition strategies for a bank.• Managing paid advertising campaigns across various platforms such as Google Ads, Facebook Ads, and LinkedIn Ads, optimizing budget allocation to maximize ROI and drive lead generation.• Collaborating with cross-functional teams to delegate inbound leads and enhance customer experience.• Collaborating with UX/UI teams to enhance website usability and optimize the digital customer journey, ensuring a seamless and engaging experience for users.• Managing complex marketing calendar, coordinating activities across teams to ensure smooth execution of campaigns and timely delivery of results.• Working on organic search research (keyword analysis, competitive analysis, technical audits, etc.) to identify relevant trends and patterns to inform on-site & off-site roadmap.• Accelerating SEO across the company website and microsites, improving on-page SEO, developing backlinking, and implementing local search strategies.• Working on tools like Ahrefs, Conductor, Semrush, Google Analytics, Google Search Console for SEO purposes.

Ahmedabad, Gujarat, India

• Worked on digital marketing campaigns, driving the campaign ideation, content creation, and execution.• Developed and executed an integrated end-to-end digital campaign strategy that delivers the right mix of inbound and outbound tactics to increase pipeline and create new leads.• Worked on a 360-marketing campaign for Product Discovery Workshop services to startups and new entrepreneurs.• Brought forward new content initiatives based on competitive analysis, market & SERP insights and performance analytics

Ahmedabad Area, India

• Responsible for overall digital presence of the company in the US and Canada markets. Worked closely with the design and development teams ensuring better user interface of the website; managing web and social media content. • Worked with the Business Development team to generate Sales Qualified Leads from paid social media and Google ads campaigns.• Develop & execute cross-channel marketing campaigns (search, display, email, website development, social media) across all buying stages, delivering a 55 increase in ROI in 2020.

Ahmedabad Area, India

• My first stint working in a SaaS environment. A place where I learnt many things related to B2B and B2C marketing.• The mandate was to emphasize more on customer journey, onboarding, and test, test and test.• Made a good use of landing pages, tested them in different campaigns, provided gated content to leads, and ran Google ads and paid social media campaigns. • Developed strategies to enhance UX & landing page optimization, utilizing Google Analytics to monitor traffic & performance of online channels.• Also, a place where I learnt 'free' isn't a cheap word. 😇

Ahmedabad Area, India

• Manage and Execute all web marketing activities for the Portal• Managing social media accounts (Facebook, twitter, LinkedIn, etc.)• Partner with clients to identify opportunities in ad messaging• Plan, Create and Execute Google Ads, paid social media campaigns • Create email templates and manage bulk email marketing• Content drafting for press release and content marketing• Coordination with Web Developers, Graphics Designers, Content writer & Senior Management• Assisting Sales, Technical Support and Business analysis teams

Ahmedabad Area, India

We all are a little emotional or get nostalgic about our first job. I offer no aberration.• Learnt website marketing and paid marketing working with a team of enthusiastic youngsters• Worked on Google ads with great leader who lead from the front• Managed clients' web presence and assisted in analyzing data to better performance• Learned the basics of web marketing and how an agency works at the same time was pure bliss• Assisted clients over email, chat to enhance their web and social media presence

Bachelor Of Engineering (B.E.), Electronics And Communication

Electronics and Communication

10+2, Science