Yoichi Goto

Yoichi Goto Email and Phone Number

Founder, CEO at Pioneerwork Inc. @ Pioneerwork Inc.
tokyo, tokyo, japan
Yoichi Goto's Location
Tokyo, Japan, Japan
Yoichi Goto's Contact Details

Yoichi Goto work email

Yoichi Goto personal email

n/a
About Yoichi Goto

Yoichi Goto is a Founder, CEO at Pioneerwork Inc. at Pioneerwork Inc.. He possess expertise in advertising, media buying, sponsorship, new media, television and 13 more skills. He is proficient in English.

Yoichi Goto's Current Company Details
Pioneerwork Inc.

Pioneerwork Inc.

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Founder, CEO at Pioneerwork Inc.
tokyo, tokyo, japan
Website:
pioneerwork.co
Employees:
2
Yoichi Goto Work Experience Details
  • Pioneerwork Inc.
    Founder, Ceo (Techstars 24)
    Pioneerwork Inc. Apr 2024 - Present
    Tokyo, Japan
    Launching retail e-commerce SaaS solution. Became part of Techstars Tokyo Accelerator portfolio company.
  • Pioneerwork Inc.
    Founder, Ceo
    Pioneerwork Inc. May 2020 - Present
    Tokyo, Japan
    Sponsorship, Content Distribution, and sports development agency of Freeride World Tour in Japan.30 Japanese snow resorts multi-season pass, Earth Hopper SNOW.Marketing and consulting services to develop adventure tourism for Japanese national/regional governements
  • Freeride World Tour
    Fwt Japan Managing Director / Director Business Development Asia
    Freeride World Tour Feb 2018 - Apr 2020
    Within 23 Wards, Tokyo, Japan
    In charge of building the grassroots of the freeriding and FWT, competitive freeriding, introducing Qualifiers, Juniors and FWT Academies. From zero freeriding in Japan, grown to 230 registered competitive riders, 8 partner ski resorts, 10 events, and 8 Academy ski schools to the most energetic discipline of skiing/snowboarding. Raised 250 million JPY over the course of the effort from investors, sponsors, and government funds.Successfully selling the sponsorship package of the flagship… Show more In charge of building the grassroots of the freeriding and FWT, competitive freeriding, introducing Qualifiers, Juniors and FWT Academies. From zero freeriding in Japan, grown to 230 registered competitive riders, 8 partner ski resorts, 10 events, and 8 Academy ski schools to the most energetic discipline of skiing/snowboarding. Raised 250 million JPY over the course of the effort from investors, sponsors, and government funds.Successfully selling the sponsorship package of the flagship event in Hakuba, Japan, to KDDI, TOYOTIRES, RedBull and Shizen Energy. Delivering innovative activation programs such as 5G and drones for KDDI and launch of “branded energy”, Freeride World Tour Denki, for Shizen Energy. Show less
  • Freeride World Tour
    Japan Authorized Representative
    Freeride World Tour Oct 2014 - Jan 2018
    Within 23 Wards, Tokyo, Japan
    Successfully invited and held the Asian first freeride competition in Hakuba, Nagano, gaining corporate partners, and governmental fund, negotiating with the municipal and national government and local business entities for Japan's first winter sports event held within the National Park.
  • Dentsu
    Researcher / Dentsu Innovation Institute
    Dentsu Jun 2014 - Jan 2018
    Within 23 Wards, Tokyo, Japan
    - As a specialist of mountain industries, spearheading new projects to introduce technologies into the field in order to invite more tourists to the Japanese mountains ensuring the safety. - Invited as a panelist at 2nd Euro-Asian Mountain Resort Conference by United Nations World Tourism Organization- Seeking the open innovation projects with start-up companies both in and outside Japan and large corporations with Japan offices.- Re-launched dentsu's second owned media,… Show more - As a specialist of mountain industries, spearheading new projects to introduce technologies into the field in order to invite more tourists to the Japanese mountains ensuring the safety. - Invited as a panelist at 2nd Euro-Asian Mountain Resort Conference by United Nations World Tourism Organization- Seeking the open innovation projects with start-up companies both in and outside Japan and large corporations with Japan offices.- Re-launched dentsu's second owned media, COTAS, from scrach in charge of directing the newly formed in-house team and editing Show less
  • Dentsu
    Media Planner / Account Management Division
    Dentsu Jun 2013 - May 2014
    Within 23 Wards, Tokyo, Japan
    - Took care of both TV and digital media strategy of Honda Motor Co. as the exclusive marketing agency in Japan- TV buying: ・ With the team of three, distributed the tens of billions of yen of TV ad budget for network programs, and big sports events such as domestic golf tournaments, Sochi 2014 Olympic Games and 2014 FIFA Soccer World Cup Brazil in addition to TV spots for new product launches ・ Supported the rating analysis as well as the management of the inventory of over… Show more - Took care of both TV and digital media strategy of Honda Motor Co. as the exclusive marketing agency in Japan- TV buying: ・ With the team of three, distributed the tens of billions of yen of TV ad budget for network programs, and big sports events such as domestic golf tournaments, Sochi 2014 Olympic Games and 2014 FIFA Soccer World Cup Brazil in addition to TV spots for new product launches ・ Supported the rating analysis as well as the management of the inventory of over 50 different TV commercials ・ Attained the client satisfaction as the CPM and purchased contents were better than competing brands, leading to the increase of budget- Digital media: ・ Solely built and executed the digital strategy for multiple brand launches and other campaigns ・ Sold Yahoo! JAPAN special web site ad package of 2014 FIFA Soccer World Cup Brazil together with TV package. It was the first time for Honda to buy digital ads for sports events. ・ Succeeded in building understanding of the client of the effectiveness of digital ads as a complement of TVCM, who didn’t initially have enough knowledge of digital media, by properly reporting the numerical results of the campaigns ・ Increased Honda’s domestic digital related ad budget 561% in the second half of fiscal year 2013 Show less
  • Dentsu
    Media Service / Tv&Entertainment Division Spot Tv Department
    Dentsu Apr 2011 - May 2013
    Within 23 Wards, Tokyo, Japan
    - Bought and managed TV spots for thousands of DENTSU’s clients from multiple prefectural TV stations taking into account the difference of timetables, rating trends and the relationships with agencies/advertisers between each network and broadcasting area- Built novel business plans involving local TV stations and digital companies such as Cyber Agent and Twitter and approached clients, which became model cases shared within the team- Strongly interested in the difference of… Show more - Bought and managed TV spots for thousands of DENTSU’s clients from multiple prefectural TV stations taking into account the difference of timetables, rating trends and the relationships with agencies/advertisers between each network and broadcasting area- Built novel business plans involving local TV stations and digital companies such as Cyber Agent and Twitter and approached clients, which became model cases shared within the team- Strongly interested in the difference of spot buying between Japan and western countries taking part in the workshops on the US TV industries Show less

Yoichi Goto Skills

Advertising Media Buying Sponsorship New Media Television Marketing Account Management Sports Marketing Commercials Sports Negotiation Sem Online Marketing Direct Marketing Brand Development Brand Management Broadcast Digital Media

Yoichi Goto Education Details

Frequently Asked Questions about Yoichi Goto

What company does Yoichi Goto work for?

Yoichi Goto works for Pioneerwork Inc.

What is Yoichi Goto's role at the current company?

Yoichi Goto's current role is Founder, CEO at Pioneerwork Inc..

What is Yoichi Goto's email address?

Yoichi Goto's email address is yo****@****u.co.jp

What schools did Yoichi Goto attend?

Yoichi Goto attended 京都大学 / Kyoto University, Hec Lausanne - The Faculty Of Business And Economics Of The University Of Lausanne, Kyoto University.

What are some of Yoichi Goto's interests?

Yoichi Goto has interest in Science And Technology, Social Services, Education, Economic Empowerment.

What skills is Yoichi Goto known for?

Yoichi Goto has skills like Advertising, Media Buying, Sponsorship, New Media, Television, Marketing, Account Management, Sports Marketing, Commercials, Sports, Negotiation, Sem.

Who are Yoichi Goto's colleagues?

Yoichi Goto's colleagues are Noriko Kosaka, Noriko Kosaka, 鬼塚響.

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