Yoichi Goto Email & Phone Number

Tokyo, Japan

Launching retail e-commerce SaaS solution. Became part of Techstars Tokyo Accelerator portfolio company.

Tokyo, Japan

Sponsorship, Content Distribution, and sports development agency of Freeride World Tour in Japan.30 Japanese snow resorts multi-season pass, Earth Hopper SNOW.Marketing and consulting services to develop adventure tourism for Japanese national/regional governements

Within 23 Wards, Tokyo, Japan

In charge of building the grassroots of the freeriding and FWT, competitive freeriding, introducing Qualifiers, Juniors and FWT Academies. From zero freeriding in Japan, grown to 230 registered competitive riders, 8 partner ski resorts, 10 events, and 8 Academy ski schools to the most energetic discipline of skiing/snowboarding. Raised 250 million JPY over the course of the effort from investors, sponsors, and government funds.Successfully selling the sponsorship package of the flagship… Show more In charge of building the grassroots of the freeriding and FWT, competitive freeriding, introducing Qualifiers, Juniors and FWT Academies. From zero freeriding in Japan, grown to 230 registered competitive riders, 8 partner ski resorts, 10 events, and 8 Academy ski schools to the most energetic discipline of skiing/snowboarding. Raised 250 million JPY over the course of the effort from investors, sponsors, and government funds.Successfully selling the sponsorship package of the flagship event in Hakuba, Japan, to KDDI, TOYOTIRES, RedBull and Shizen Energy. Delivering innovative activation programs such as 5G and drones for KDDI and launch of “branded energy”, Freeride World Tour Denki, for Shizen Energy. Show less

Within 23 Wards, Tokyo, Japan

Successfully invited and held the Asian first freeride competition in Hakuba, Nagano, gaining corporate partners, and governmental fund, negotiating with the municipal and national government and local business entities for Japan's first winter sports event held within the National Park.

Within 23 Wards, Tokyo, Japan

- As a specialist of mountain industries, spearheading new projects to introduce technologies into the field in order to invite more tourists to the Japanese mountains ensuring the safety. - Invited as a panelist at 2nd Euro-Asian Mountain Resort Conference by United Nations World Tourism Organization- Seeking the open innovation projects with start-up companies both in and outside Japan and large corporations with Japan offices.- Re-launched dentsu's second owned media,… Show more - As a specialist of mountain industries, spearheading new projects to introduce technologies into the field in order to invite more tourists to the Japanese mountains ensuring the safety. - Invited as a panelist at 2nd Euro-Asian Mountain Resort Conference by United Nations World Tourism Organization- Seeking the open innovation projects with start-up companies both in and outside Japan and large corporations with Japan offices.- Re-launched dentsu's second owned media, COTAS, from scrach in charge of directing the newly formed in-house team and editing Show less

Within 23 Wards, Tokyo, Japan

- Took care of both TV and digital media strategy of Honda Motor Co. as the exclusive marketing agency in Japan- TV buying: ・ With the team of three, distributed the tens of billions of yen of TV ad budget for network programs, and big sports events such as domestic golf tournaments, Sochi 2014 Olympic Games and 2014 FIFA Soccer World Cup Brazil in addition to TV spots for new product launches ・ Supported the rating analysis as well as the management of the inventory of over… Show more - Took care of both TV and digital media strategy of Honda Motor Co. as the exclusive marketing agency in Japan- TV buying: ・ With the team of three, distributed the tens of billions of yen of TV ad budget for network programs, and big sports events such as domestic golf tournaments, Sochi 2014 Olympic Games and 2014 FIFA Soccer World Cup Brazil in addition to TV spots for new product launches ・ Supported the rating analysis as well as the management of the inventory of over 50 different TV commercials ・ Attained the client satisfaction as the CPM and purchased contents were better than competing brands, leading to the increase of budget- Digital media: ・ Solely built and executed the digital strategy for multiple brand launches and other campaigns ・ Sold Yahoo! JAPAN special web site ad package of 2014 FIFA Soccer World Cup Brazil together with TV package. It was the first time for Honda to buy digital ads for sports events. ・ Succeeded in building understanding of the client of the effectiveness of digital ads as a complement of TVCM, who didn’t initially have enough knowledge of digital media, by properly reporting the numerical results of the campaigns ・ Increased Honda’s domestic digital related ad budget 561% in the second half of fiscal year 2013 Show less

Within 23 Wards, Tokyo, Japan

- Bought and managed TV spots for thousands of DENTSU’s clients from multiple prefectural TV stations taking into account the difference of timetables, rating trends and the relationships with agencies/advertisers between each network and broadcasting area- Built novel business plans involving local TV stations and digital companies such as Cyber Agent and Twitter and approached clients, which became model cases shared within the team- Strongly interested in the difference of… Show more - Bought and managed TV spots for thousands of DENTSU’s clients from multiple prefectural TV stations taking into account the difference of timetables, rating trends and the relationships with agencies/advertisers between each network and broadcasting area- Built novel business plans involving local TV stations and digital companies such as Cyber Agent and Twitter and approached clients, which became model cases shared within the team- Strongly interested in the difference of spot buying between Japan and western countries taking part in the workshops on the US TV industries Show less

Master Of Business Administration (M.B.A.), Sports Marketing

Exchange, Master Of Science In Management

Based in the center of the world sports industry, Lausanne, Switzerland, conducted an intensive research on European soccer industry.

Bachelor Of Engineering, Civil Engineering

Activities and Societies: Captain, Kyoto University Tennis Team