Copywriting, content creation, and video editing for the agency clients, across Portugal, UK, and UAE.

Co-Founder of Chichi Pastry (FMCG) (F&B) Startup, specialized in backing cakes, cupcakes and many other deserts, as a marketing executive I'm responsible for the marketing activities including social media, food photography and offline marketing activities.• Planning and development of Marketing Programs.• Social media planning, management and moderation.• Creating offline and online advertising materials.• Photography and photo editing using Adobe Lightroom.• Creating of compelling designs using Adobe Illustrator.• Event management.• Clients and customers handling.

Managing the marketing & advertising channels including but not limited to:- Internal & External events- Visual Identity & Media Production- Internal & External communications- PR- Digital & Offline Marketing

Head for the Group content marketing team, creating content strategies and plans and the distribution plan of content of all our business units (hospitals, and clinics) on all paid and owned media.• Report to the Creative Director.• Define content strategy and core messaging for digital platforms and offline marketing materials that drives high engagement and meet lead generation targets.• Stay updated on industry trends and adjust the content strategy as needed• Manage the distribution of content across all channels• Develop corporate marketing campaigns with the marketing department, and collaborate with brand, product and sales managers to create promotional concepts.• Develop corporate persona and tone of voice for our business units to be used on our digital platforms.• Take detailed briefs and create the campaign direction and copies according to the needs and objectives.• Delegate project tasks to junior staff members based on individual strengths, skill sets and experience levels. • Serve as editor-in-chief for all content to ensure quality, clarity and consistency• Track project performance, specifically to analyze the successful completion of short- and long-term goals.• Work closely with the social media team to properly respond on customers according to the corporate persona and tone of voice.• Collaborate with the creative, and art directors in developing campaigns visual and content directions.

Responsible for leading the creative work in IMN. Inspiring creative teams to consistently produce exceptional concepts and final work, and working closely with account managers to ensure clients satisfaction with the quality of the creative work.• Help develop and review creative briefs that provide strategic insight and creative inspiration• Take on appropriate projects and own them, start to finish• Manage and work independently, under tight deadlines, while juggling multiple projects• Estimate copy hours• Participate in board meetings• Lead concept presentations• Share responsibility with planning to shape strategic branding• Assign creative teams best suited for each project based on ability and workload• Manage workloads to maximize productivity of the copy team, ensuring that everyone is busy and billable• Identify and Interview prospective creative candidates• Oversee copy but also help to cover art• Lead the creative teams in development of concepts and execution of all projects• Assure that all copywriters are trained and, where needed, mentored to maintain the standards and expectations of the agency and the client, and to meet their own career goals

Responsible for leading the creative work in Dynamics Communications. Inspiring creative teams to consistently produce exceptional concepts and final work, and working closely with account managers to ensure clients satisfaction with the quality of the creative work.• Help develop and review creative briefs that provide strategic insight and creative inspiration• Take on appropriate projects and own them, start to finish• Manage and work independently, under tight deadlines, while juggling multiple projects• Estimate copy hours• Participate in board meetings• Lead concept presentations• Share responsibility with planning to shape strategic branding• Assign creative teams best suited for each project based on ability and workload• Manage workloads to maximize productivity of the copy team, ensuring that everyone is busy and billable• Identify and Interview prospective creative candidates• Oversee copy but also help to cover art• Lead the creative teams in development of concepts and execution of all projects• Assure that all copywriters are trained and, where needed, mentored to maintain the standards and expectations of the agency and the client, and to meet their own career goals

Responsible for leading the creative work in Andalusia Group. Assigning teams, inspiring those teams to consistently produce exceptional concepts and final work, and working closely with marketing managers to ensure their satisfaction with the quality of the creative work.As an Associate Creative Director, Copywriting, I had the following responsibilities:Creative/Hands-on Work (40%)• Help develop and review creative briefs that provide strategic insight and creative inspiration• Work with Creative Director, Art to produce standout and strategically focused concepts and campaigns• Take on appropriate projects and own them, start to finish• Manage and work independently, under tight deadlines, while juggling multiple projects• Estimate copy hours• Participate in board meetings• Lead concept presentations• Share responsibility with planning to shape strategic brandingManagement (30%)• Assign creative teams best suited for each project based on ability and workload• Manage workloads to maximize productivity of the copy team, ensuring that everyone is busy and billable• Work closely with art, marketing and planning departments to ensure that deadlines and budgets are met• Provide written and face-to-face feedback for annual performance reviews, as well as ongoing feedback throughout the year (written when requested)• Identify and Interview prospective creative candidates• Oversee copy but also help to cover artLeadership (30%)• Work with marketing managers to grow the company business• Work with creative management to address performance, workflow, and quality issues and develop long-range plans for the creative group• Lead the creative teams in development of concepts and execution of all projects• Assure that all copywriters are trained and, where needed, mentored to maintain the standards and expectations of the agency and the client, and to meet their own career goals• Represent the creative department at board meetings

Section Head for the Saudi Arabia content marketing team, creating content strategies and plans and the distribution plan of content of all our business units (hospitals, clinics and restaurants) on all paid and owned media.• Report to the Business Development Director. Manage a cross-functional team of 2 Content Supervisors, 6 Senior Content Specialists and 6 Junior Content Specialists.• Define content strategy and core messaging for digital platforms and offline marketing materials that drives high engagement and meet lead generation targets.• Stay updated on industry trends and adjust the content strategy as needed• Manage the distribution of content across all channels• Develop corporate marketing campaigns with the marketing department, and collaborate with brand, product and sales managers to create promotional concepts.• Develop corporate persona and tone of voice for our business units to be used on our digital platforms.• Take detailed briefs and create the campaign direction and copies according to the needs and objectives.• Delegate project tasks to junior staff members based on individual strengths, skill sets and experience levels. • Serve as editor-in-chief for all content to ensure quality, clarity and consistency• Track project performance, specifically to analyze the successful completion of short- and long-term goals.• Develop the corporate websites with the SEO team.• Collect, monitor and analyze social and website metrics, and make improvements accordingly.• Work closely with the social media team to properly respond on customers according to the corporate persona and tone of voice.• Collaborate with the creative director in developing campaigns visual and content directions.

Copywriting and content creation for the newly opened project for the group “Eterna healthcare city” (Real estate and medical) including content strategies and plans for the distribution of content on all the platforms.• Report to the marketing and operational manager• Define content strategy and core messaging for digital platforms and offline marketing materials.• Develop the group marketing campaigns including visual and content directions.• Develop engagement and lead generation posts.• Develop the project persona and tone of voice to be used on our platforms.• Take detailed briefs and create the campaign direction and copies according to the needs and objectives.• Track project performance, specifically to analyze the successful completion of short- and long-term goals.• Develop the project website with the SEO team.• Work closely with the social media team to properly respond on customers according to the corporate persona and tone of voice.

• Reported to CEO.• Managed a team of 2. Planned and developed proposals for the Agency Training Programs.• Collaborated with the medical marketing team for developing content for advertising and marketing campaigns.• Developed research and development materials for advertising and marketing campaigns.• Collaborated with the speakers in creating curriculums for medicine students.• Developed training programs and games with the creative team.

• Reported to Medico-marketing manager. Supervised a Junior.• Collaborated with the medical marketing team for developing content for advertising and marketing campaigns.• Developed campaign direction with the creative team.• Planned and developed proposals to clients for the Agency products.• Developed Advertising materials including e-detailing, offline materials, mobile applications and websites.

The organization is responsible for teaching science to children in a fun and creative way, I volunteered there as Marketing, Communications and Graphic Designer Specialist responsible for creating campaigns for the organization.