Yokesh Kumar Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

• Leading a 8-member team in end-to-end campaign management for discretionary category, ensuring 100% revenue commitment.• Mentored and motivated team members to deliver desired business results and streamlined new project transitions.• Collaborate with internal stakeholders to launch new campaigns and efficiently manage existing media campaigns, ensuring alignment with established goals.• Shared expertise on programmatic ad platforms and media channels, contributing to business growth.

Bengaluru, Karnataka, India

• Led a team of two Account Managers in Bangalore, managing all paid media accounts and consistently achieving client business targets.• Held full responsible for SEM Operations, including strategizing and executing performance marketing campaigns.• Designed and implemented strategies for acquiring new digital media business and retaining existing clients.• Managed multiple programmatic and direct publisher campaigns, establishing brand quality metrics and optimizing techniques.

Bengaluru, Karnataka, India

• Managed Paid media campaigns across various platforms (Google, Yahoo, Facebook, Instagram, Twitter, LinkedIn) for multiple business verticals.• Conducted keyword research, bid management, and client communication to optimize campaign performance.• Contributed innovative ideas to drive client business growth and developed comprehensive meeting agendas.

Chennai, Tamil Nadu, India

• Managed PPC campaigns on Google and MSN, analyzing data to optimize CPC, CTR, and conversions for increased ROI and lead generation.• Collaborated with Search Marketing Account Managers to strategize, upsell, and analyze ROI for PPC management offerings.• Utilized various tools like Google Ads UI, SA360, and Adobe Site Catalyst for account restructuring, campaign management, and automation.• Specialized in ad trafficking and campaign optimization through demand-side platforms (DSPs), ensuring maximum campaign efficiency.

Master Of Business Administration - Mba, Accounting And Finance

Bachelor Of Science - Bs, Computer Science