Yokesh Kumar

Yokesh Kumar Email and Phone Number

Senior Manager - Digital Marketing @ Prestige Group
Bengaluru, KA, IN
Yokesh Kumar's Location
Bengaluru, Karnataka, India, India
About Yokesh Kumar

At Target, my leadership extends beyond managing a stellar team to ensuring our business category thrives through meticulous campaign management and revenue generation. Our commitment to excellence is unwavering, as we consistently meet 100% of our revenue goals, thanks to proactive account management and a keen insight into programmatic advertising.With my previous role at Interactive Avenues, I developed a deep understanding of biddable media, which now empowers me to drive client success in the dynamic realm of digital marketing. My focus is on crafting strategies that not only achieve but exceed client objectives, fostering long-term relationships and a robust digital footprint for our clients through innovative solutions and strategic digital media acquisitions.

Yokesh Kumar's Current Company Details
Prestige Group

Prestige Group

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Senior Manager - Digital Marketing
Bengaluru, KA, IN
Website:
prestigeconstructions.com
Employees:
4282
Yokesh Kumar Work Experience Details
  • Prestige Group
    Senior Manager - Digital Marketing
    Prestige Group
    Bengaluru, Ka, In
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  • Target
    Media Ops Lead
    Target Mar 2019 - Present
    Bengaluru, Karnataka, India
    • Leading a 8-member team in end-to-end campaign management for discretionary category, ensuring 100% revenue commitment.• Mentored and motivated team members to deliver desired business results and streamlined new project transitions.• Collaborate with internal stakeholders to launch new campaigns and efficiently manage existing media campaigns, ensuring alignment with established goals.• Shared expertise on programmatic ad platforms and media channels, contributing to business growth.
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  • Interactive Avenues
    Group Head - Biddable Media
    Interactive Avenues Apr 2018 - Feb 2019
    Bengaluru, Karnataka, India
    • Led a team of two Account Managers in Bangalore, managing all paid media accounts and consistently achieving client business targets.• Held full responsible for SEM Operations, including strategizing and executing performance marketing campaigns.• Designed and implemented strategies for acquiring new digital media business and retaining existing clients.• Managed multiple programmatic and direct publisher campaigns, establishing brand quality metrics and optimizing techniques.
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  • Interactive Avenues
    Senior Manager (Sem & Paid Media)
    Interactive Avenues Aug 2015 - Mar 2018
    Bengaluru, Karnataka, India
    • Managed Paid media campaigns across various platforms (Google, Yahoo, Facebook, Instagram, Twitter, LinkedIn) for multiple business verticals.• Conducted keyword research, bid management, and client communication to optimize campaign performance.• Contributed innovative ideas to drive client business growth and developed comprehensive meeting agendas.
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  • Paragon Digital Services
    Associate Account Manager (Paid Search - Ppc)
    Paragon Digital Services May 2011 - Aug 2015
    Chennai, Tamil Nadu, India
    • Managed PPC campaigns on Google and MSN, analyzing data to optimize CPC, CTR, and conversions for increased ROI and lead generation.• Collaborated with Search Marketing Account Managers to strategize, upsell, and analyze ROI for PPC management offerings.• Utilized various tools like Google Ads UI, SA360, and Adobe Site Catalyst for account restructuring, campaign management, and automation.• Specialized in ad trafficking and campaign optimization through demand-side platforms (DSPs), ensuring maximum campaign efficiency.
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Yokesh Kumar Education Details

Frequently Asked Questions about Yokesh Kumar

What company does Yokesh Kumar work for?

Yokesh Kumar works for Prestige Group

What is Yokesh Kumar's role at the current company?

Yokesh Kumar's current role is Senior Manager - Digital Marketing.

What schools did Yokesh Kumar attend?

Yokesh Kumar attended Vels University, Bharathiar University.

Who are Yokesh Kumar's colleagues?

Yokesh Kumar's colleagues are Hema Nm, Govindarajan Nvk, Arun Ganjoo, Munivel M, Sushma Betageri, Pratiksha Gawankar Patil, Durai Sundaram.

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