Development and implementation of the casino resort’s full marketing plan, including revenues, occupancies, footfall and other key financial and brand awareness drivers – including consultation and forward planning with all divisional heads and head office. Development and implementation of advertising, promotions, direct marketing, entertainment, events, public relations, relationship marketing and loyalty programme plans to ensure repeat and new business from identified target markets. Compile and implement a local sales strategy to ensure local corporate, conference and banqueting sales meet and exceed budgets. Promote the image, facilities and services of the hotel and casino resort through effective communication to all target markets – including gamblers, day-trippers, media, local government, travel agencies, corporates, business leaders etc. Compile, co-ordinate and implement local marketing interventions and fix it strategies when the business needs it - even outside of normal plans set for the year. Ensure that the casino resort has a detailed forward promotions calendar that is conceptualised and populated in detail 12 months in advance, taking cognisance of business trends and the needs of the different divisions i.e. casino, hotel, food and beverage and conferencing. Effective event management for launches, promotions, CSI etc. Conduct regular market research, customer care analysis and provide marketing insights for management to enable better decision making. Plan and execute Peermont standard advertising in the local market to ensure awareness and footfall, including the accurate briefing and monitoring of weekly advertising in local media. In conjunction with PR agency, ensure an effective PR strategy, generating regular newsworthy publicity stories and good media relations. Ensure effective retention, activation and re-activation of current and lapsed gamblers through relevant and appropriate offers and communication to the members.