Yolanda Heiberger Email & Phone Number

Birmingham, Al, Us

Birmingham, Alabama Area

Based on monthly telephone interviews, assist Dr. Bruce Korf, Director of the UAB Neurofibromatosis Program, in writing and editing monthly Director's Blog featured on the UAB Neurofibromatosis (NF) Program Web site. Blog content includes highlights of national and international NF meetings and symposia, updates on preclinical research and clinical trials, discussions of current treatment advances, and detailed medical information about all three forms of NF. (Bruce Korf, Md, PhD, serves as UAB Medicine's Chief Genomics Officer, Director of the Neurofibromatosis Program, Associate Director for Rare Diseases in the Hugh Kaul Precision Medicine Institute, and Co-Director of the UAB-HudsonAlpha Center for Genomic Medicine. Dr. Korf is internationally renowned for his work in neurofibromatosis).

Birmingham, Alabama Area

Based on in-depth interviews with Dr. Bruce Korf (Director of the UAB Neurofibromatosis Program) and Department of Genetics faculty members, researched, wrote and edited content for newly developed Neurofibromatosis Program Web site that features detailed clinical information for all three forms of NF and an overview of the Program's robust preclinical and clinical research initiatives. Provide updated Web content as needed.

Sacramento, California Area

Develop and write content for monthly blog featured on company Web site to promote Surgical Affiliates' surgical hospitalist programs providing 24/7 emergency surgical care to hospitals nationwide. Also develop and write case studies, press releases, and other marketing collateral material as needed.

Greater Atlanta Area

Based on interviews with medical team, write series of articles, blogs, and Web pages targeted to pathologists/oncologists featuring advanced cancer diagnostic testing capabilities at CSI.

New York, Ny

Working closely with CTF's Medical Advisory Chair, Chief Scientific Officer, Clinical Program Director, and Senior Communications Manager, researched and wrote comprehensive patient information booklet targeted to those newly diagnosed with schwannomatosis, one of the three main forms of neurofibromatosis. Project involved developing content outline and researching information about new potential treatments and promising clinical trials; booklet covers detailed clinical information, including symptoms, diagnosis, and treatment/management.

Huntsville, Alabama Area

Developed and wrote Web content for newly developed HudsonAlpha Center for Genomic Medicine company Web Site. In addition, interview genetic scientists and wrote series of cover articles for the Center for Genomic Medicine's quarterly e-newsletter distributed to physicians, genetic scientists, and healthcare executives. (HudsonAlpha is a leading-edge biotechnology company focused on developing and applying scientific advances in genomic medicine to revolutionize healthcare and spark economic development).

Birmingham, Alabama Area

From 2000 - 2008, conducted physician/patient interviews, researched, and wrote articles for UAB Medicine's premier quarterly consumer health magazine, ehealth, as well as Generations, UAB's quarterly health newsletter targeted to women healthcare consumers. Additionally, conducted physician interviews, researched, and wrote series of articles for UAB's Heart Answers Online Community site, which won the 2010 gold-level National Health Information/Web Health Award; wrote content for the UAB Transplant Services micro-site.

Birmingham, Alabama Area

Developed and wrote all content for newly developed company Web site over year-long period. Extensive in scope and detail, project involved in-depth information gathering/analysis through research and face-to-face interviews with Southern Research scientists, engineers, and technicians from the company's three main divisions; Life Sciences, Engineering, and Environment and Energy. Interfaced regularly with numerous technical personnel during content development and copy reviews. (Southern Research is a leading contract research organization with more than 400 scientists and engineers serving the life sciences, engineering, and environmental/energy industries working on behalf of the National Cancer Institute, National Institutes of Health, U.S. Department of Defense, U.S Department of Energy, NASA, and other private and government organizations).

Dublin, Oh

Conducted interviews, researched, and wrote feature articles for MedMiner, the company's quarterly publication distributed to physicians, healthcare executives, and infection control professionals nationwide. MedMined Surveillance Advisor provides hospitals with an innovative, sophisticated electronic data mining and surveillance software service that assists in identifying, tracking, and reducing hospital-acquired infections.

Birmingham, Alabama Area

Account service responsibilities for agency's largest client, Brookwood Baptist Medical Center. Interfaced with Brook Baptist's marketing staff to develop and implement comprehensive marketing strategy that included print, radio, television, and special events.

Birmingham, Alabama Area

Full range of account service responsibilities for agency's largest client, BellSouth Telecommuncations. Managed variety of continuous advertising campaigns including development and production of television spots, direct mail projects, and collateral material.

B.A, M.A., Journalism, Mass Communication

Activities and Societies: B.A, Journalism, Magna Cum Laude; Society of Professional Journalists M.A., Mass Communication; Outstanding.

Education record

Nashville, Tennessee