Experienced strategic communications expert with a proven track record in driving content marketing strategies as well as impactful internal and external communications to reach business objectives and showcase return-on-investment (ROI). Proficient in utilising data-driven strategies and research to effectively engage and grow diverse audiences on various platforms, digital or otherwise, by at least 30% on average. Creative problem solver with a focus on excellent campaign execution and content development, all based in strategy and insight generation. Seeking new opportunities in data analytics, UX design, and UX research to apply strategic communication principles and leverage transferable skills to drive strategic business outcomes. Open to continuous learning and passionate about leading teams to success. Intrigued by technological developments such as the ever-growing world of AI which necessitate constant growth and up-skilling.Professional overview:-Develop effective business strategies through efficient budget forecasting and competitive analysis to drive growth and achieve business objectives.-Lead the development and execution of comprehensive communication strategies to enhance organisational brand and reputation.-Leverage data-driven insights to inform communication tactics and drive measurable results.-Collaborate with cross-functional teams to ensure consistent messaging and alignment with business objectives.-Support the planning and implementation of internal and external communication initiatives.-Conduct market research and analysed data to identify communication opportunities and optimise messaging.-Develop creative content for various online and digital channels, specialising in print media and distribution.Skills and Expertise:Content Creation and DevelopmentQuantitative and Qualitative Research MethodologyStrategic ThinkingCreative ConceptualisationProblem SolvingCampaign Planning and ExecutionEntrepreneurship, Business Development and networkingTeam LeadershipB2B and B2C CommunicationContinuous LearningContact me to find out more about how I can help you reach your business objectives through strategic communication and analytical insights.
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Founder And DirectorFull Armoury AgencySouth Africa
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Content And Publications ManagerAnkole Brand Communications Dec 2021 - PresentSouth Africa- Employ data-driven insights to optimise content performance and refine marketing and distribution strategies.- Successfully oversee and develop content and publications for Ankole Brand Communications, driving brand visibility and engagement.- Implement strategic content marketing initiatives to enhance the company's online presence and reach the target audience.- Collaborate with cross-functional teams to develop and execute content strategies aligned with business objectives of increasing awareness and visibility.- Drive content creation and production, ensuring high quality and consistency.- Developing and analysing strategies for budget forecasting and scenario planning while constantly generating new insights to solve business problems.- Currently producing over 12 publication titles with a print run of over 7 million within the last fiscal. -
Assessor: Content Marketing And StrategyGetsmarter Oct 2021 - Present- Assess and grade a six-week Content Marketing and Strategy online short course from Northwestern University, exploring the strategic potential of content marketing.- Provide valuable feedback to students, guiding them in their learning journey and helping them develop essential content marketing skills.- Demonstrate expertise in content marketing and strategy, contributing to the success of the course and student outcomes -
Communications OfficerCampaign For Free Expression Oct 2021 - Mar 2022Johannesburg Metropolitan Area- Played a key role in managing external communications for the Campaign for Free Expression, promoting the organisation's mission and initiatives.- Developed compelling content for various communication channels, effectively reaching and engaging target audiences.- Executed two strategic communication campaigns to raise awareness and support for freedom of expression within a period of two month.
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Content Marketing SpecialistTarsus Technology Group Jan 2020 - Dec 2021Johannesburg Area, South Africa- Demonstrated expertise in content marketing, driving successful external communications for Tarsus Technology Group, including producing a successful webinar series with 4 webinars within the space of a year.- Developed and implemented content strategies aligned with business goals, resulting in increased brand visibility and lead generation, particularly to the various digital platforms.- Managed various content formats, including blog articles, social media posts, and marketing initiatives for external and internal communication, with the purpose of increasing awareness, engagement and turning employees into the company's brand ambassadors.- Utilised strategic thinking to create impactful content and engage target audiences effectively.- Effectively and consistently increased new users by 2000 every month to the company website, demonstrating the effectiveness of content marketing campaigns. -
Marketing And Operations CoordinatorMprofethi John Magagula Pty (Ltd) Jun 2019 - Dec 2019Johannesburg And Nelspruit- Successfully adapted to the mining sector as a strategist, understanding its operations and the impact on the economy, environment, and communities.- Played a vital role in coordinating 15 marketing and operations activities within 6 months, ensuring smooth execution and timely delivery of projects.- Employed strategic thinking and content marketing to support business objectives and drive growth.
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Publications Production ConsultantMeropa Communications Jun 2017 - May 2019- Managed the production process of publications for clients within the public, health and private sector.- Planned and wrote engaging content for various audiences, utilising multiple platforms.- Collaborated with designers, agencies, and clients to ensure high-quality and engaging publications and content.- Conducted client relationship management (CRM) interviews with our top clients, which also contributed to my Master's research.
Yolanda Makhubele Education Details
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Strategic Communication -
Strategic Communication
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Communication Science
Frequently Asked Questions about Yolanda Makhubele
What company does Yolanda Makhubele work for?
Yolanda Makhubele works for Full Armoury Agency
What is Yolanda Makhubele's role at the current company?
Yolanda Makhubele's current role is Founder and Director.
What schools did Yolanda Makhubele attend?
Yolanda Makhubele attended University Of Johannesburg, University Of Johannesburg, University Of The Free State, Trinityhouse Schools.
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