Yolanda Sun Email and Phone Number

As marketing manager of 3 main brands including Wet n Wild, PHYSICIANS FORMULA and LiP SMACKER to take care the whole APAC markets. Marketing Management- Defining marketing objectives, strategies and annual marketing action plans for these 3 brands.- Studying market opportunities, competition, brand portfolio and margin pool analysis for brand expansion.- In charge of the marketing budget and ensure that the funds are utilized in the most efficient manager in the execution… Show more As marketing manager of 3 main brands including Wet n Wild, PHYSICIANS FORMULA and LiP SMACKER to take care the whole APAC markets. Marketing Management- Defining marketing objectives, strategies and annual marketing action plans for these 3 brands.- Studying market opportunities, competition, brand portfolio and margin pool analysis for brand expansion.- In charge of the marketing budget and ensure that the funds are utilized in the most efficient manager in the execution of the marketing activities. - Leading and monitoring campaigns for new launches.- Managing distributors and Factory BU team to achieve the sales target and brand objectives. NPD- Developing product strategy base on business plan, market trend analysis and brand DNA for 3 brands.- In charge of whole process of new product development.- Identifying market and consumer insights, in charge of brand & product communication strategy to achieve market share and sales. Show less

Marketing Management - Devising and executing marketing strategy and annual marketing plan for China market.- Managing different marketing functions including PR, Digital, Social content, POSM, E-commerce and training.- Closely monitoring key competition activities and communication in the market to gain knowledge and gain competitive advantage.- Sharing market trend of China with France head quarter.NPD- Involved in the global product innovation, with strong consumer… Show more Marketing Management - Devising and executing marketing strategy and annual marketing plan for China market.- Managing different marketing functions including PR, Digital, Social content, POSM, E-commerce and training.- Closely monitoring key competition activities and communication in the market to gain knowledge and gain competitive advantage.- Sharing market trend of China with France head quarter.NPD- Involved in the global product innovation, with strong consumer insight and local markets insight to provide inputs for all development projects.- Develop product strategy and launch plan for China market.- Monitoring of competition and market development. - Lead registrations for import products. Show less

Innovation- Devising Innovation strategy and roadmap plan according to trend data reports, market research of other countries (US, EU, Korea and Japan), consumer insight, and the latest technology from suppliers.- Evaluating the product feasibility of quality, cost and timeline.- In charge of innovation development process, until the samples of unit core be finished.NPD- In charge of whole process of NPD.- Working with factory team and suppliers to ensure the quality… Show more Innovation- Devising Innovation strategy and roadmap plan according to trend data reports, market research of other countries (US, EU, Korea and Japan), consumer insight, and the latest technology from suppliers.- Evaluating the product feasibility of quality, cost and timeline.- In charge of innovation development process, until the samples of unit core be finished.NPD- In charge of whole process of NPD.- Working with factory team and suppliers to ensure the quality, cost and timing achievements of new products. Show less

Project management of cosmetics packaging development for L’OREAL, DIOR, ESTEE LAUDER- Communicating with consumers closely for each stage of projects to ensure a complete understanding of consumer requests.- In charge of quality, cost and timing for each project, and whole development process including confirmation of drawings and product specifications, mold development, trial production, and mass production of first batch.