-Strategic Planning and Implementation: Planning for revenue growth, marketing and branding strategy, staff performance target setting and company operation system optimisation .-Operational Management: Overseeing teacher pool management, program diversity development and pricing, students and parents NPS score monitoring,staff roster scheduling, and ensuring that facilities and resources are available and well-maintained.-Team Leadership and Management: Leading and managing departments of Marketing, Sales and Administration. This includes hiring, training, and evaluating staff performance, as well as fostering a positive and collaborative work environment.-Financial Management: Managing the centre’s marketing budget, working closely with the financial department to have a thorough understanding of the centre's financial operations, and ensuring cost-effective operations. -Marketing and Sales Management: Developing marketing strategies to attract new students and retain existing ones. Overseeing enrolment processes and ensuring that the centre meets its enrollment targets.-Technology Integration: Overseeing the integration of technology into the educational programs and administrative processes to enhance internal and external communication efficiency.

-Collaborated with Local Area and Digital Marketing Teams to devise innovative lead generation strategies while adhering to budgetary constraints.-Coordinated with APAC headquarters to strategically leverage market influence across Australia, New Zealand, China, Singapore, Hong Kong, and Taiwan-Established strategic partnerships with affiliate businesses, non-profit organisations, and key stakeholders to bolster outreach and expand market reachKey Statistics:Generated A$2M revenue in FY21 which makes up 50% of revenue for the whole Australia team

-Launched the Australian-Chinese market by establishing social media platforms (e.g., WeChat, RED) and cultivating a customer community, while developing SOPs for seamless lead conversion from marketing to sales.-Interacted with prospective clients and provided highly customised education consulting service -Engaged in outreach initiatives, including presentations at school talks, career expos, and Crimson seminars.

Marketing Strategy development:-Developed and implemented life cycle marketing strategy to reach prospective client acquisition goal for onshore and offshore students-Conducted marketing research and competitor analysis customise pricing strategy-Localised marketing promotion and activities to ensure high level of local student engagementAcademic consultant team management:-provide continuous training and support to academic consultant professional developmentKey statistics:Generated A$70k revenue in the first 3 months of program establishment.

Working at a business strategist which liaises with the tech team and marketing team. Main responsibilities include:-Marketing strategy planning and execution: focusing on social media marketing to generate leads from scratch (performance: 30,000+ impressions, 600+ organic followers on social media, and 120+ sign-ups in 2 weeks without budget); -Product Management: gathering feedback from seed users while gaining insights through data analysis, working with the tech team to polish product functions, user experience to enhance conversion rate.-Business development: helping CEO refine the business plan and do a pitch on entrepreneur competitions; looking for potential partners in Australia through social networking built in universities, social events, and startup events.

-Tailored Telecommunication Solutions:Designed and customised telecommunication plans, including internet, cloud services, and remote work solutions, providing ongoing support to align with the evolving needs of government and enterprise clients.-Strategic Infrastructure Budgeting:Collaborated with the technical department to strategically allocate budgets for telecommunication infrastructure development, guided by comprehensive market analysis and revenue forecasting.-Client Relationship Management:Fostered and maintained strong relationships with key clients across business units, ensuring long-term engagement and trust through consistent rapport-building.Honors and Awards:2015: Best entrant prize2016: Advanced copywriter prize2016: Best mentor prize; Advanced individual prize2017: Advanced individual prize

-Marketing Strategy Development:led the end-to-end university marketing process, from market analysis to strategic decision-making, ensuring alignment with organisational goals and target audience needs.-Internal Communications and Sales Coordination:managed internal communications, delivering data-driven insights to support sales team coordination and optimise performance across departments.-Campaign Execution and Digital Strategy:oversaw the execution of advertising and creative campaigns, digital marketing initiatives, and public relations activities, ensuring consistent messaging and brand alignment across all channels.-Team Development and Training:implemented regular workshops and training programs to enhance team performance and ensure alignment with best practices in marketing and sales.