Bachelor degree in Business Administration with more than 15 years of experience in Marketing and Communication in FMCG and Prestige brands
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MarketingSanitas Oct 2021 - PresentMadrid, Comunidad De Madrid, España -
Marketing And CommunicationsLina Ortas Comunicación Jan 2007 - Oct 2021Madrid, Comunidad De Madrid, EspañaPresentation of the communications plans for clients such as Procter & Gamble of the brands: h&s, Gillette, Dodot Braun and Oral-B (Family Care), Ausonia, Tampax y Lindor (Fem Care) and Valentino y Lacoste (Prestige) reporting directly to the operational managers in Spain and Portugal. Develop Creative, qualitative and appropiate content and features to support the brands objectives.Develop and manage online brand and product campaign to raise brand awareness. Create, Develop and Manage… Show more Presentation of the communications plans for clients such as Procter & Gamble of the brands: h&s, Gillette, Dodot Braun and Oral-B (Family Care), Ausonia, Tampax y Lindor (Fem Care) and Valentino y Lacoste (Prestige) reporting directly to the operational managers in Spain and Portugal. Develop Creative, qualitative and appropiate content and features to support the brands objectives.Develop and manage online brand and product campaign to raise brand awareness. Create, Develop and Manage communities of consumers and influencers, and implement the social media strategy. Ensure that all digital activity is consistent with the brand sense. Monitor and enhance the online sales ensuring user experience of the website including design, content, performance, checkout funnel and promotional campaign. Experience in digital social communications incl. working with online media and influencers. Strong stakeholder management skills. A solid understanding of SEO, organic and paid search and digital media buying. Expertise in traditional PR incl. press Office, media and influencers relaciones, as well as issues and crisis management .Lead the strategic oversight of all media. Collaborate with other global agencies on the management of the comms actions. Show less
Yolanda Álvarez Education Details
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Marketing En Empresas De Salud -
Digital Marketing -
Marketing Digital En Empresas -
Administración Y Dirección De Empresas -
Periodismo -
Filologia Inglesa
Frequently Asked Questions about Yolanda Álvarez
What company does Yolanda Álvarez work for?
Yolanda Álvarez works for Sanitas
What is Yolanda Álvarez's role at the current company?
Yolanda Álvarez's current role is Marketing | Sanitas.
What schools did Yolanda Álvarez attend?
Yolanda Álvarez attended Universidad De Deusto, Universidad Complutense De Madrid, Universidad Nacional De Educación A Distancia - U.n.e.d., Universidad Nacional De Educación A Distancia - U.n.e.d., Universidad Complutense De Madrid, Universidad De Salamanca.
Who are Yolanda Álvarez's colleagues?
Yolanda Álvarez's colleagues are Jose Antonio Hermoso Rodriguez, Raquel Sancho Pesquera, Marcel Gaspà I Llobet, Monica Colorado, Arantxa Alonso San Segundo, Beni Verdejo Del Rey, Carmen Olaras.
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Yolanda Umpiérrez Alvarez
Inclusion And Diversity Lead At Accenture For Europe, Middle East And AfricaSpain -
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Yolanda Alvarez
Barcelona -
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