A B2B business development role where I lead the growth and marketing strategy for FSSI's direct mail and marketing services division - Splash. Direct report to EVP Business Development.A few of my primary activities:- Serve prospects and clients by identifying their needs and engineering adaptations of the appropriate products, equipment, and services to meet their requirements. - Design and support the implementation of innovative, technology-based marketing solutions leveraging several areas of expertise: business strategy, direct response marketing, data-driven print and digital applications, and proprietary FSSI SaaS tools and technology.- Connect client and FSSI teams across marketing, client services, project management, solution architecture, and production to implement solutions so they reach specific outcomes. - Establish and grow strategic partnerships that accelerate value and reach new customers.- Act as subject matter expert and consultant for marketing and strategic solutions and provide training on marketing solutions to FSSI Employees and clients. What I like most about this role:- Often times I am not only an extension of a client’s team, but act as a member of the client’s team, working day-to-day on large projects, and presenting solutions to their executive management and board to get approvals and move projects forward. - My favorite part of this position is building strong, lasting relationships with the people I work with day-to-day in my client's companies. It is a joy to celebrate the hard work and efforts of both teams when a large, complex project is complete and exceeding their expectations!

- Managed 13 team members across many disciplines in 4 distinct departments: Marketing Services, Creative Services, Marketing Client Services, and Print Buying. Direct report to CEO.- Proposed and wrote the job descriptions for 11 new positions. Each position was strategic in nature and instrumental in propelling the company forward in both expanding new and forward-thinking offerings to clients and business growth through internal marketing initiatives. - Established and built the Marketing Services Department responsible for all client marketing and internal marketing initiatives, including tradeshows, lead generation, sales support, CRM administration, marketing automation, and channel partner marketing.- Established and built the Creative Services Department responsible for creating print and digital creative assets, UX/UI design, and web development for clients and internal FSSI projects.- Established and built the Marketing Client Services Team responsible for serving and managing direct mail and marketing clients and projects.- Established and built FSSI’s Direct Mail and Marketing Services Division, Splash. Created a new brand, website, products, services, and adapted production and development workflow, processes, and equipment to support direct mail initiatives. http://www.prweb.com/releases/2022/3/prweb18549846.htm- Assumed responsibilities of overseeing the Print Buyer and all Print Buying activities. Digitized the print buying process by leveraging the existing Project Management tool, Workfront. Hired a second Print Buyer to scale with increased client demand.- As a member of the Senior Management Team, identified internal business needs and proposed and executed multi-department and company-wide initiatives that improved overall company performance and culture. - Proposed the conceptual design, layout, strategy, and approach to the new FSSI corporate website.

- Established FSSI’s Marketing Department. Direct Report to CEO.- Managed all internal marketing initiatives. - Implemented a content marketing strategy, social media strategy, and SEO strategy.- Developed an annual theme that helped simplify tradeshow efforts and delighted clients with a creative spin to the promotion of FSSI's products and services throughout the year.- Managed all MarTech (Get Response, Mail Chimp, SyncApps) and CRM (Zoho).- Researched and established relationships with strategic partners that offer services that complement FSSI's, including SMS solutions, payment services, digital marketing, and list purchasing and micro-modeling.- Led the brand refresh and 2014 FSSI corporate website. Implemented a successful lead generation system and nurture campaign.

- Led the conversion of client applications from cut sheet to full-color inkjet print. Direct report to CEO.- Acted as internal and client-facing subject matter expert of FSSI’s first high-speed, full-color inkjet printer: the Canon ColorStream 3900. I completed extensive training including color theory, inkjet technology, workflow, and operations. - Contributed to the strategy, design, and approach to FSSI’s online data-driven SaaS messaging tool messageStreamOne.- Productized, positioned, and created new collateral across many channels for FSSI’s products and services.

- Managed FSSI’s IT Project Coordination Team including new hires, training, and day-to-day activities. Direct Report to COO.- Researched, vetted, and implemented company-wide FSSI’s first project management tool: At Task, now named Workfront by Adobe.- Managed lead developers priorities and projects.

- Acted as technical liaison between client services and development, ensured client outcomes translated into actionable technical instructions for the developers. Direct Report to Development Manager.- Created the department’s first training manual outlining and defining project management processes and best practices which served as a training tool for all future hires.- Project managed client projects with specific developers; organized developer priorities, project timelines, gathered resources, and promoted applications into production.

Managed a distributed team with team members residing in the Philippines, India, and US. The team consisted of developers, graphic designers, SEO and paid advertising marketers. Acted as both advertiser and publisher. Digital marketing: Google Adwords, optimization, media buys, display advertising, email marketing, lead generation, automation, affiliate marketing, SEO, social media and content marketing. Wrote specs for and managed the development of websites and SaaS solutions. Taught online classes in product development and digital marketing.