Yolanda Lopez

Yolanda Lopez Email and Phone Number

Director, Creative Operations
Yolanda Lopez's Location
Los Angeles Metropolitan Area, United States
Yolanda Lopez's Contact Details

Yolanda Lopez work email

Yolanda Lopez personal email

About Yolanda Lopez

I’m a creative services and operations guru with over ten years of experience at global multi-billion-dollar companies and advertising agencies with A-list clients across a vast range of industries. I’ve been privileged to lead major multi-channel initiatives for brands such as Mattel, Herbalife Worldwide, and Unilever. As a dynamic expert of fast-paced creative teams and operations departments, my expertise includes:· Strategic planning: scoping, budget, schedules, resource utilization and allocation· In-house producer for various platforms: digital, audio, broadcast, video, and print · Optimizing high-level organizational efficiency and processes· New product launches from inception to delivery · 360-degree marketing campaign development, from digital production to experiential builds· Business development initiatives to increase revenue · PMI learnings and formal education

Yolanda Lopez's Current Company Details

Director, Creative Operations
Yolanda Lopez Work Experience Details
  • Dollar Shave Club
    Senior Project Manager, Creative Services
    Dollar Shave Club 2019 - 2020
    PMO Project lead for global marketing campaigns and product launches; served as the in-house producer forinternational photography and motion shoots. Acted as the conduit and mitigated risks between Finance,Procurement and Supply Chain, Brand Marketing, Product Development, R&D and Member Strategy, ensuring milestone success.Achievements• Co-launched and managed a test-hybrid team between Creative and Acquisition teams; its sole purpose was to develop digital ads at a high volume output with a conversion goal of $200K per quarter; the team exceeded goals and thus became a permanent team.• Simultaneously lead the brand refresh packaging artwork, mechanicals and go to market campaign forboth the brand refresh and the largest product launch to-date.• Frequently visited the brand's parent company, Unilever, to learn from their engineers and R&D teamsabout their packaging processes and systems; took my learnings back to DSC and improved the QAprocess by introducing a new program called Page Proof, which reduces packaging mechanical errorswhile encouraging collaboration between cross-functional teams.
  • Lo:La (London : Los Angeles)
    Principal Project Manager
    Lo:La (London : Los Angeles) 2016 - 2019
    El Segundo, Ca
    Directed new and ongoing creation, function and execution of micro and macro schedules to ensure on-time delivery. Provided the highest level of quality through strategic planning and team leadership.•Lead cross-functional teams from product and concept conception through launch; including strategy development, scope, budget, time line(s), team sourcing, communication, analytics and trouble shooting work flow.• Performed risk management, evaluated potential impact and response strategy •Analyzed and projected financial trends and goals to stakeholders; worked closely with COO to identify information opportunities and method efficiencies.•In-house producer on all photography, broadcast, radio, digital, print, and video projects; managed production crews, pre pro, vendor and external relationships and post-production efforts.•Inspired task and process achievement by setting clear direction and high-performance expectations.
  • Rapp
    Senior Project Manager
    Rapp 2015 - 2016
    El Segundo , Ca.
    Oversaw the conception and production of highly complex multi-channel projects across all disciplines. Lead all account phases from scoping budgets and staff utilization to asset finalization and delivery. •Communication router for all information exchanges from every context; team meetings, business meetings, and user-feedback. •Managed sprints and forecasting for 3-6 month roadmap.•Prioritized decision framework based on company and team values; filtered incoming requests (from both internal and external stakeholders) and addressed those requests accordingly. •Identified areas of process by frequently speaking to several teams - designers, developers, and strategists - and by conducting A/B tests, reviewing data and competition. •Kept teams focused and nurtured an environment of creativity.
  • Herbalife Nutrition
    Project Manager, Marketing
    Herbalife Nutrition 2011 - 2014
    Los Angeles, Ca
    •Managed all creative and business logistics as they pertained to product launches, apparel, skincare lines, sports and corporate communications.•Consistently problem-solved by staying aware of product processes, fillings the gaps and removing obstacles. •Oversaw all system communication plans, creative asset development, inventory management, manufacturer negotiations and cross function deliverables.•Showed empathy for all people at the company, on the teams, external and user levels.
  • Robeks
    Project Manager
    Robeks 2008 - 2010
    Manhattan Beach, Ca
    •Drove increase in consumer brand perception, customer loyalty, and in-store sales through development and execution of national and local marketing programs. •Directed nation-wide agencies and vendors. Managed annual budgets and product development.
  • Campaigners
    Marketing Coordinator / Freelance
    Campaigners Jan 2007 - Dec 2007
    Managed and lead teams, and expanded current business while overseeing all facets of Client contract(s) for the purpose of ensuring professional, quality representation of Client accounts. Effective project and client relationship management.

Yolanda Lopez Skills

Digital Marketing Social Media Copywriting Creative Direction Brand Architecture Radio Television Advertising Social Media Marketing Email Marketing Marketing Communications Online Advertising Direct Marketing Brand Management Integrated Marketing Brand Awareness Marketing Strategy Facebook Public Relations Marketing Management Marketing Management Product Marketing Strategic Planning Brand Development Direct Mail Sponsorship Event Planning Product Development Sales Crm Budgets Social Networking Customer Relationship Management

Yolanda Lopez Education Details

Frequently Asked Questions about Yolanda Lopez

What is Yolanda Lopez's role at the current company?

Yolanda Lopez's current role is Director, Creative Operations.

What is Yolanda Lopez's email address?

Yolanda Lopez's email address is lo****@****hoo.com

What schools did Yolanda Lopez attend?

Yolanda Lopez attended California State University, Fullerton, Mount Saint Mary's University.

What are some of Yolanda Lopez's interests?

Yolanda Lopez has interest in Social Services, Children, Economic Empowerment, Arts And Culture, Health.

What skills is Yolanda Lopez known for?

Yolanda Lopez has skills like Digital Marketing, Social Media, Copywriting, Creative Direction, Brand Architecture, Radio, Television, Advertising, Social Media Marketing, Email Marketing, Marketing Communications, Online Advertising.

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