Yolanda S. Fortunatti Marques Email & Phone Number

São Paulo, Brazil

CRO Project:- PO of the CRO and SEO Brazil and Latam projects, focused on improving the CVR of the e-commerce channel, using a cross-functional team and specialties (Data, CRO, UX Research, Media, CRM and SEO).- Backlog review and refinement with the technical team and business stakeholders- Agile rituals and events coordination- Defining and distributing.

Vancouver, Colúmbia Britânica, Canadá

• Elaborate strategic planning to launch the Hotel in the summer of 2023;
• Focal point among agencies, platforms for the routine of the marketing team, focused on inbound marketing (marketing and sales);
• Chronogram creation and management for the hotel's launching, phased in four stages and with intercalated use of media;
• Marketing's budget creation and negotiation for the hotel's launch and for 2023's sectors budget.
• Lead Market research with a focus on… Show more
• Lead Market research with a focus on branding;

São Paulo, Brazil

• Annual 360° Marketing and Communications plan creation for digital platforms and a publicity timeline
• Coordinate omnichannel marketing campaigns and its deliveries such as e-mail marketing, social media content, promotional assets, PR, performance media plan, etc.
• Daily interface with the advertising agency about briefings, deadlines, calendar, budget, strategies and review promotional materials and more.
• Customers' Journeys design and inbound marketing projects for each… Show more
• Customers' Journeys design and inbound marketing projects for each product of the Experimento Intercâmbio portfolio, which are: Au Pair, Languages, Work and Study, Professional Formation and Abroad Degrees.
• Budget Management

São Paulo, Brazil

• Social media content planning and monthly calendar creation for different social media platforms, according to each brand persona and its behaviour on internet (Instagram/Facebook/Twitter),
• Social Listening, replies, community interaction, engagement tracking, etc.
• KPI’S follow-up and improvements, such as engagement, followers increasing, number of interactions, direct interactions, quotations requests and more, all weekly reported to Directors.
• Events production to… Show more
• Events production to customers, franchisers, and international partners.
• Influence Marketing plans and deliverables tracking and report.

São Paulo, Brazil

• Main attributions:
• Graphic production for Live Marketing actions, focused on Incentive Campaigns, Launchings, Conventions and Activations.
• Technical graphic materials quotations to support OOH Campaigns, events, and merchandising actions, as well as bids.
• Deadlines and prices negotiations as well as production monitoring
• Create presentations and accountability detailed reports about the project’s budget, production and delivery.

Mauá, São Paulo.

• Main attributions:
• Copy creation to internal releases and internal website of Bemis Brazil and Bemis Latin America,
• PR Releases and articles translation from English/Spanish (Bemis Latin America) to Portuguese
• Organize and take care of Events, Eco-initiatives, Social Projects and Endomarketing Campaigns in São Paulo's Bemis Unit and deliver weekly reports about the campaign's flow.
• Design graphic materials (CorelDraw, Photoshop, Illustrator, InDesign) to support… Show more Main attributions:
• Design graphic materials (CorelDraw, Photoshop, Illustrator, InDesign) to support HR initiatives such as internal advertising, releases, internal articles, and gamification to improve other sectors' communications and.

Diploma Of Education, Digital Marketing

Bacharelado, Comunicação Social