Yolanda Majury Email & Phone Number

Toronto, Ontario, Canada

Acted as the single point of contact to manage all marketing communications programs in conjunction with freelancers, as well as professional SEO and SEM firms. Member of the leadership team.

Toronto, Ontario, Canada

Provided brand and communication program management to Gravitas Financial, Infoware (software and IT solutions), and Liberty Group (Microsoft NAV software and IT solutions consulting).

Toronto

Responsible for growing the revenue of the Print Products division. Generated consistent Y/Y positive growth when every other market in the world was declining. Developed strategies and tactical plans. Oversaw all production performed by the in-house marketing service team of six people. Delivered integrated print, digital and social media programs.

Developed and implemented integrated communication programs for John Hancock 401K plan sponsors and participants. Responsible for completing 150+ projects annually. Provided day-to-day liaison with Directors, regional VP’s and local management. Managed budgets, conducted impact studies and analyzed ROI. Advised on ways to improve performance and followed through on approved action plans.

YOUTH SEGMENT, PREPAID SERVICESManaged the development of national marketing programs and new services to drive acquisition.Successfully met budget target of 50,000 net new subscribers annually. Launched ICQ Mobile, the first instant messaging service deployed on wireless phones. Utilized direct marketing, event and sponsorship strategies to acquire customers. PRODUCT MANAGER, PREPAID SERVICES 1999 - 2001 Worked on the business case and oversaw new product development, quality assurance, and partner management (OEM and network platform technology from Ericsson). Developed go-to-market plan and launched first digital prepaid wireless service Launched “Phone In A Box” concept that enabled self-service and less retail sales support. Met acquisition # targets and $ budgets for the “Pay As You Go” branded service portfolio.

Toronto, Ontario, Canada

Responsible for managing the national advertising programs of AT&T Canada, Cancom Satellite Networks, Rogers Wireless Data Communications, and Lucent Technologies. The agency provided full services that included research, planning, media buying, creative, print and video production, event management and public relations.