Yolanda Matthews Email and Phone Number
Washington, DC, US
Yolanda Matthews's Location
Washington DC-Baltimore Area, United States, United States
Yolanda Matthews's Contact Details
Yolanda Matthews work email
- Valid
- Valid
- Valid
Yolanda Matthews personal email
n/a
About Yolanda Matthews
I'm a results-oriented, self-motivated Product Management Executive who can deliver excellence while pushing professionalism toward new highs. As a dedicated leader, I make it my fiduciary duty to institute exemplary work ethic, which has led to repeated promotions to roles of progressive responsibility. I'm fully capable of resolving operational discrepancies in a prompt, accurate, and customer-focused manner; and serve as a champion of products and a voice for the customer - creating products that speak to the needs of the customer.I've proven my ability to showcase leadership by seizing lucrative opportunities I utilized my forward-thinking mindset to study market trends and invent new processes, procedures, or products to establish originality within a competitive market. Lastly, I'm capable of ensuring all process improvements maintain a focus on end-users to stimulate satisfaction.A few key highlights and areas of specialization include:• Revenue Generator: Showcased leadership and ability to seize opportunities by aiding employer in surpassing revenue projections by 16%.• Process Optimizer: Established tactician who can study market trends to invent new processes, procedures, or products to establish originality within a competitive market.• Client-Focused: Capable of ensuring all process improvements maintain a focus on end-users to stimulate satisfaction. My technical skills include JIRA, Confluence, Slack, and Trello.Please view the rest of my profile to get a full glimpse of my experience. If you wish to network or communicate with me, please email or message me here on LinkedIn.
Yolanda Matthews's Current Company Details
Planned Parenthood Federation Of America
View
Senior Director, Product Management and Design
Washington, DC, US
- Website:
- plannedparenthood.org
- Employees:
- 6783
Yolanda Matthews Work Experience Details
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Senior Director, Product Management And DesignPlanned Parenthood Federation Of AmericaWashington, Dc, Us
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Senior Director Of Product ManagementPlanned Parenthood Federation Of America Oct 2024 - PresentNew York, Ny, UsLeads product development and operational oversight for PPFA’s flagship national digital platforms, steering the vision to align with and amplify organizational strategic priorities. Drives comprehensive growth in audience reach, deepens user engagement, and optimizes experience for diverse audiences, including information seekers, patients, and supporters.Organizational Product Vision and Stakeholder Collaboration: As a senior strategic stakeholder, shapes and communicates the overarching product vision across multiple departments, working closely with executive leadership to integrate product strategy with organization-wide goals.Guides and Inspires a High-Performing Team: Leads, and coaches a team of Product Managers and emerging leaders, fostering a culture of innovation, accountability, and excellence.Strategic Talent Development and Retention: Directs hiring, onboarding, and development of top-tier Product Management talent, ensuring alignment with PPFA’s goals and future vision.Champions Product Discovery and Development: Spearheads strategic product discovery and development initiatives to advance product offerings.
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Director Of Product ManagmentPlanned Parenthood Federation Of America May 2022 - Nov 2024New York, Ny, UsLeads strategic and iterative product development and operational support for PPFA’s flagship national digital products, to deepen impact in accordance with organizational strategic goals—maximizing audience growth and user engagement for information and education seekers, patients, and supporters.• Manages, coaches, and mentors a team of Product Managers.• Oversees hiring, and the retention of Product Management talent. • Leads product discovery and development processes• Serves as key stakeholder in product strategy
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Senior Product Manager, Product InnovationSage Publishing 2019 - 2022Thousand Oaks, Ca, UsLeads the creation and ongoing management for a suite of products that vary in size and scope and deliver major business impact. Manages team working on individual projects and products, driving the creation of business cases and influencing vendor management, tech delivery resources, market research, product testing, and definition/delivery of product enhancements, as well as new product development. Excited about each product, working diligently to analyze and establish strong knowledge of target users and buyers. Specifically focuses on library customers, working as part of the Global Product Innovation Department. Leverages deep knowledge of product and market including both users and buyers. Accomplishments• Streamlines operational processes for video, increasing efficiency and reducing hours of work for the team. • Plays an integral part of changing the business model for enhanced sales flexibility. • Independently drives the creation of business cases for product or initiative. • Works with key stakeholders across departments on complex projects to drive decision making and delivery. • Manages team of product managers who oversee products on shared platform. • As Product Owner, leads scrum team in prioritization and roadmap delivery. -
Product Manager, Visual StreamSage Publishing Sep 2017 - 2019Thousand Oaks, Ca, UsLed the development and ongoing maintenance of video products, for sale into the library market. Drove projects including market research, product testing, requirements development, and report generation to build a strong knowledge of the target users, buyers, and the competitive market. Managed portfolio of SAGE’s video collections, their successful delivery and their development roadmap, supporting their ongoing evolution in response to market needs.Responsible for a portfolio of SAGE’s video collections, their successful delivery and their development roadmap, supporting their ongoing evolution and development in response to market needs.Product Development• Own project plans and cross-functional work in portfolio to ensure successful delivery.• Lead the evolution of the product roadmap• Chair team meetings Content Development• Work closely with Editorial to ensure proper information about content is being delivered to ingestion group. • Responsible for tracking on-going cost of licensing, acquisition, and commissioning work.Market Research• Lead market research activities.• Attend conferences and customer visits to gather information on users and competition.• Research options for feature enhancements. Systems and Infrastructure Development• Make recommendations to develop publishing system enhancements and to explore inefficiencies.Sales & Marketing Support• Support sales efforts towards market penetration, and awareness of products.• Work with Marketing Managers to create sales toolkits.• Present at conferences
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Product ManagerAmerican Institute Of Physics Aug 2014 - Aug 2017College Park, Md, UsOversee the production of annual directory while creating, maintaining, promoting, and observing its online corresponding versions. Supervise the international sales of program listings to US and non-US graduate programs. Manage and utilize the support of the Product Associate to complete daily initiatives in a prompt, accurate, and customer-focused manner. Coordinate customer relationships to ensure positive end user experiences. Manage contractual relationship with the outside vendor to produce directory and high quality data for display on the company website. Personally devise marketing campaign copy while administrating promotional pieces and website content. Create the annual budget and controlled expenses to maximize revenue potential. - Exercised creativity by inventing product strategies that stimulated uniqueness amongst competition. - Cooperated with IT Team to augment the back-end customer data submission and front-end user experience. - Streamlined efficiency for the company and saved $4K+ in postage by outsourcing services. - Conceptualized new functionality, benefits, appearance, and responsive design for the company website to improve user experiences for visitors. -
Product ManagerDecisionhealth Sep 2011 - Aug 2014Chicago, Illinois, UsControlled the development of various products from inception to launch. Created an annual budget while retaining ownership of P&L for products and services with an estimate of $1.5M+ in value. Studied market research reports in order to illustrate product requirements and enhancements. Interfaced with customers and prospects to discover or refine market needs. - Monitored industry changes and buyer patterns in order to effectively collaborate with Marketing, Editorial, and Sales Groups for the construction of new marketing messages.- Leveraged creative problem solving skills in order to consistently optimize processes for market challenges, which led to enhanced customer satisfaction. - Tactically orchestrated live conferences by developing event topics, researching, contracting, and inviting potential speakers, and drafting event overviews and other related messaging to keep audiences engaged. - Engineered and directed online education sessions while working in tandem with the marketing team for proper branding. -
Operations ManagerDecisionhealth May 2008 - Sep 2011Chicago, Illinois, UsMonitored the daily operations of the health care consultancy while prepping and vetting client contracts, scheduling consultants for onsite engagements, and authoring, editing, and reviewing final reports and other documents for maximum quality. Actively liaised with clients to champion project goals. Contributed to the development of interactive marketing material by assisting the marketing team with any needed initiatives. Managed the quality of website content while facilitating the development, production, and editing of print products. Meticulously tracked spending to meet annual projections. Organized invoices through accurate accounts payable and receivable. - Utilized keen analytical skills to spot variances in scope of projects to ensure punctual completion of projects. - Strengthen efficiency during projects by guiding and supporting contractors with any needed initiatives.
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Project ManagerDecisionhealth 2005 - 2008Chicago, Illinois, UsLiaised between internal staff members, business partner, and IT management personnel to finalize any pressing activities. Maintained oversight of web content and uploads for print content on the web. Communicated with accounting personnel to manage the eCommerce system for correct customer invoice payments. Worked in juxtaposition with sales and marketing team to meet annual projections. Complied with established writer guidelines to edit newsletters for print and electronic distribution. Allied with the Publisher to develop production enhancements for newsletters. - Utilized cutting edge market research techniques to support the formulation of strategic business plans. - Fulfilled the role of an Author and Production Editor for the monthly e-newsletter; filled in as a Production Manager for 10+ monthly print newsletters that were composed by outside editors. - Delivered creative support for the Art Department to sketch engaging print and digital marketing material.
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Web Content SpecialistDecisionhealth 2004 - 2005Chicago, Illinois, UsRetained oversight of content quality processes and uploaded content into the web product database. Troubleshot web system issues regarding the daily content upload processes and partnered with management to rectify issues. Interacted with content development staff (reporters, editors, and publishers) to coordinate content workflows and classify editorial process improvements related to print and web content management. - Showcased conciseness and ability to simplify processes through the creation of style guides and user manuals.
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Publications AssistantAaas 2004 - Nov 2004Washington, Dc, UsProofread and formatted manuscripts for online publication. Copyedited “Science Express” files for style. Arranged revisions for evaluation and production. Executed quality control practices for online publications. - Stood in as a backup to the Editorial Coordinator while championing the additional role of a key contact person for authors and reviewers. -
Editorial AssistantAaas 2001 - 2004Washington, Dc, UsConnected meaningfully with operational staff members to channel efforts toward the weekly preparation of the journal “Science” from conception to production. Contacted outside scientists to audit materials. Diagnosed files for manuscript submissions.- Established a systematic filing system for materials within the Art Department to enhance awareness of needed materials.
Yolanda Matthews Skills
Strategic Planning
Product Management
Marketing Communications
Email Marketing
Social Media
Publications
Critical Thinking
Customer Oriented
Product Launch
Online Publishing
Publishing
Newsletters
Sales
Management
Presentations
Marketing
Customer Satisfaction
Marketing Strategy
Crm
Project Management
Copy Editing
Program Management
Financial Analysis
Financial Reporting
Copywriting
Marketing Copy
Budget Management
Budget Process
Budget Forecasts
Budget Setting
Cost Savings
Live Events
Web Content Creation
Print And Digital Publications
Education Seminars
Market Analysis
Accounts Payable And Receivable
Yolanda Matthews Education Details
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The George Washington UniversityProfessional Editing Certificate -
University Of Maryland Eastern ShoreEnglish Literature (British And Commonwealth)
Frequently Asked Questions about Yolanda Matthews
What company does Yolanda Matthews work for?
Yolanda Matthews works for Planned Parenthood Federation Of America
What is Yolanda Matthews's role at the current company?
Yolanda Matthews's current role is Senior Director, Product Management and Design.
What is Yolanda Matthews's email address?
Yolanda Matthews's email address is ym****@****aip.org
What schools did Yolanda Matthews attend?
Yolanda Matthews attended The George Washington University, University Of Maryland Eastern Shore.
What skills is Yolanda Matthews known for?
Yolanda Matthews has skills like Strategic Planning, Product Management, Marketing Communications, Email Marketing, Social Media, Publications, Critical Thinking, Customer Oriented, Product Launch, Online Publishing, Publishing, Newsletters.
Who are Yolanda Matthews's colleagues?
Yolanda Matthews's colleagues are Frances Collazo Cáceres, Alexis Christianson, Thu Viet, Gladys Valenzuela, Jessica Hobdy, Deanna Green, Alma Sanchez.
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