Yolandi Janse Van Rensburg Email & Phone Number

South Africa

Remote

Consultation and advisory services using digital expertise to design and implement engagement, online learning and content strategies for social impact organisations including:- User-centric digital solution design to deepen engagement- Monitoring and evaluation for digital interventions, incorporating responsive feedback loopsfor continuous improvement- Interactive online learning journeys- Digital behaviour change strategy and communication- Digital implementation strategies for SBCC messaging- Digital engagement strategy and solution design- WhatsApp chatbot conversational flow design and development- Remote prototyping and user testing approaches

Operations management and process optimization to drive business growth and efficiency. I lead teams in South Africa, applying strategic operational practices to enhance business performance and ensure sustainable impact in diverse environments.

Remote

Oversee the operational activities at the Heavy Chef Foundation NPC to ensure effective management of productivity and quality control for the Foundation's entrepreneur development research and programmes to address the challenge of equitable and inclusive entrepreneur education in South Africa.

Remote

Designed and implemented an entrepreneur education curriculum that informs the strategic direction for a team of content producers and videographers, allowing them to produce research-driven educational content for entrepreneurs in an inclusive and engaging way.Achievements:Introduced new workflow processes for the weekly content production requirements that improved overall productivity, reduced inefficiencies and created a more streamlined working environment. Coordinated the creation of 160 mini-courses on heavychef.com.

Cape Town Area, South Africa

Supervise and guide a multinational team to deliver on programme objectives by putting Theories of Change into practice. Develop behaviour change and engagement strategies to motivate beneficiaries to start and maintain positive behaviours in real life. Apply human-centred design (HCD) to create supportive digital communities that encourage peer learning and build confidence. Design and develop interactive and bespoke e-Learning courses that reflect on the key learning outcomes in an accessible and engaging way. Consult and contribute technical requirements and design specifications for CMS and LMS product development of new features and functionality in collaboration with UX Designers and Developers.Achievements: Reached 107 million youth in Nigeria through digital channels to educate, empower and enlighten young men and women around gender equality. Spearheaded a behaviour change programme on health, nutrition and motherhood for scaling reach and impact amongst 10,000 young mothers in Kenya. Designed a Behaviour Engagement Model and intervention toolkit that has been implemented company-wide. Achieved 70% average course completion rate in 10 different countries with over 120,000 learners.

Cape Town, Western Cape, South Africa

Established dynamic and product content production processes. Devised content strategies for client projects to drive user engagement. Established a system of KPIs for evaluating the success of content and communities, and fed these insights back into the content production process. Supervised the production of advertising copy for user acquisition campaigns. Mentored Content Producers and Community Managers to improve their writing and production skills. Proactively identified and implemented improvements in content and content discovery, including SEO, social media, and the latest worthwhile trending in digital media. Spearheaded improved strategies and processes for moderating and repurposing user-generated content.

Cape Town Area, South Africa

Developed social media and digital marketing strategies for premium alcohol brands to build and strengthen their online brand presence. Led, managed and supported my team in the development and implementation of all social media campaigns on Facebook, Twitter, Instagram and Youtube. Monitored key performance metrics and user engagement to identify data-driven insights and opportunities for proactive and reactive communication. Liaised with clients and maintained good relationships with key stakeholders to establish synergies with their overarching marketing strategies.Achievements:Restructured the digital production processes between departments to deliver on a unified vision. Awarded the No.1 most engaged Facebook community in South Africa (2015) for Jameson Whiskey.

Cape Town

Developed social media and PR strategies for DHL Africa and their sports sponsorship portfolio. Led and managed the internal team to ensure successful campaign rollout and implementation. Built and maintained good client relationships as the key point of contact.Achievements:Generated over R5.1 million in PR value through social media campaigns to enhance DHL’s brand messaging “no one knows Africa like we do”.

Johannesburg, South Africa

Designed digital marketing strategies for website, email, social media and paid promotion. Coordinated digital marketing activities for all business units including B2C, B2B, public relations and travel services. Developed social advocacy campaigns in collaboration with Organisation Undoing Tax Abuse (OUTA) on road traffic civil rights and corruption. AchievementsConceptualised and launched a nationwide social advocacy campaign on road safety.

Johannesburg Area, South Africa

Designed and facilitated social media training sessions for corporate clients. Designed and implemented content and community engagement strategies to build online brand presence and drive engagement. Spearheaded Search Engine Optimisation (SEO) for the Virgin Mobile SA website. Implemented Online Reputation Management (ORM) through proactive and reactive communication. Achievements:Drove a digital adoption initiative for Minister in the Nelson Mandela Cabinet, Jay Naidoo’s online presence.

My duties included promoting the client's product or brand and exploring different media avenues for advertising and story idea porposals. Clients I worked with was TreasuryOne and the Wondebag product from Natural Balance.

Cape Town

The editorial role required management and writing skills. Duties included managing writers and their deadlines, writing articles, researching topics and organising events. Luxury Cape Town also featured on a bi-monthly basis on 2OceansVibe Radio.

As sub-editor of the entrepreneur blog, Ideate.co.za my responsibilities include editing and posting daily content from contributors as well as managing the posting schedule and syndication of content.

Part of the creative team at World Wide Creative - a digital marketing agency in South Africa focusing on creating profitable websites. Aslo, part of the Heavy Chef team and a contributor to the Heavy Chef blog and events.

Head of Marketing and Communications.Event logistics: marketing of events, organisation and brand at JoSo. This included compiling a monthly newsletter.

Part of the News Team at Perdeby - the University of Pretoria's student newspaper

Proofreading and Editing of Youth Market Research Studies

Master Of Arts - Ma, Development Economics And International Development, 65%

Activities and Societies: Student RepresentativeThe MA in Development Studies provides a solid grounding in international development.

Ba (Hons), Visual Studies

Modules: - Media Analysis - Visual Culture - Art History - Research Methodology - Branding and Visual Identity - Visual Constructs.

Ba, Languages (Journalism)

Activities and Societies: Head of Marketing and Communication of Tuks Journalism Society during its debut year in 2008