Yolandi Janse Van Rensburg Email and Phone Number
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Yolandi provides consulting and advisory services for social impact organisations on how to leverage the advantages of accessible digital technology to drive digital adoption and behaviour change. With over 14 years of digital delivery experience in driving the strategic direction and oversight of multinational teams, she has implemented multi-million dollar social development programmes for health providers to strengthen the quality of care, as well as community-facing behaviour change programmes in emerging markets across Africa and Asia. She has a proven track record of developing engaging, impactful and targeted digital engagement strategies for public/private partners, delivering scalable and sustainable implementation models. Combining her expertise in design strategy, behaviour change theory, user research and human-centred design, Yolandi considers her target users’ lived experiences and everyday lives to deliver innovative digital solutions that engage millions of people for clients, including Unilever, Bill & Melinda Gates Foundation, SFH, and Amref Health Africa. Yolandi is currently researching the role of digital behaviour change in empowering low-income communities to improve their eating habits as part of her Master's in Development Studies from the Institute of Development Studies (IDS).
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Digital Design Strategist For Social ImpactFreelanceSouth Africa
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Technical Advisor: Digital SolutionsFreelance Jul 2021 - PresentRemoteConsultation and advisory services using digital expertise to design and implement engagement, online learning and content strategies for social impact organisations including:- User-centric digital solution design to deepen engagement- Monitoring and evaluation for digital interventions, incorporating responsive feedback loopsfor continuous improvement- Interactive online learning journeys- Digital behaviour change strategy and communication- Digital implementation strategies for SBCC messaging- Digital engagement strategy and solution design- WhatsApp chatbot conversational flow design and development- Remote prototyping and user testing approaches
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Operations DirectorHeavy Chef (Pty) Ltd Aug 2023 - PresentOperations management and process optimization to drive business growth and efficiency. I lead teams in South Africa, applying strategic operational practices to enhance business performance and ensure sustainable impact in diverse environments.
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Head Of OperationsHeavy Chef (Pty) Ltd Mar 2022 - Aug 2023RemoteOversee the operational activities at the Heavy Chef Foundation NPC to ensure effective management of productivity and quality control for the Foundation's entrepreneur development research and programmes to address the challenge of equitable and inclusive entrepreneur education in South Africa.
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Education ManagerHeavy Chef (Pty) Ltd Aug 2021 - Jul 2022RemoteDesigned and implemented an entrepreneur education curriculum that informs the strategic direction for a team of content producers and videographers, allowing them to produce research-driven educational content for entrepreneurs in an inclusive and engaging way.Achievements:Introduced new workflow processes for the weekly content production requirements that improved overall productivity, reduced inefficiencies and created a more streamlined working environment. Coordinated the creation of 160 mini-courses on heavychef.com.
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Director: Digital EngagementEvery1Mobile Limited Nov 2020 - Jun 2021Cape Town Area, South AfricaSupervise and guide a multinational team to deliver on programme objectives by putting Theories of Change into practice. Develop behaviour change and engagement strategies to motivate beneficiaries to start and maintain positive behaviours in real life. Apply human-centred design (HCD) to create supportive digital communities that encourage peer learning and build confidence. Design and develop interactive and bespoke e-Learning courses that reflect on the key learning outcomes in an accessible and engaging way. Consult and contribute technical requirements and design specifications for CMS and LMS product development of new features and functionality in collaboration with UX Designers and Developers.Achievements: Reached 107 million youth in Nigeria through digital channels to educate, empower and enlighten young men and women around gender equality. Spearheaded a behaviour change programme on health, nutrition and motherhood for scaling reach and impact amongst 10,000 young mothers in Kenya. Designed a Behaviour Engagement Model and intervention toolkit that has been implemented company-wide. Achieved 70% average course completion rate in 10 different countries with over 120,000 learners. -
Head Of Content & CommunitiesEvery1Mobile Oct 2016 - Oct 2020Cape Town, Western Cape, South AfricaEstablished dynamic and product content production processes. Devised content strategies for client projects to drive user engagement. Established a system of KPIs for evaluating the success of content and communities, and fed these insights back into the content production process. Supervised the production of advertising copy for user acquisition campaigns. Mentored Content Producers and Community Managers to improve their writing and production skills. Proactively identified and implemented improvements in content and content discovery, including SEO, social media, and the latest worthwhile trending in digital media. Spearheaded improved strategies and processes for moderating and repurposing user-generated content.
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Social Media Team LeadVmly&R South Africa Mar 2014 - Oct 2016Cape Town Area, South AfricaDeveloped social media and digital marketing strategies for premium alcohol brands to build and strengthen their online brand presence. Led, managed and supported my team in the development and implementation of all social media campaigns on Facebook, Twitter, Instagram and Youtube. Monitored key performance metrics and user engagement to identify data-driven insights and opportunities for proactive and reactive communication. Liaised with clients and maintained good relationships with key stakeholders to establish synergies with their overarching marketing strategies.Achievements:Restructured the digital production processes between departments to deliver on a unified vision. Awarded the No.1 most engaged Facebook community in South Africa (2015) for Jameson Whiskey. -
Social Media Account ManagerGo4Word Jul 2013 - Feb 2014Cape TownDeveloped social media and PR strategies for DHL Africa and their sports sponsorship portfolio. Led and managed the internal team to ensure successful campaign rollout and implementation. Built and maintained good client relationships as the key point of contact.Achievements:Generated over R5.1 million in PR value through social media campaigns to enhance DHL’s brand messaging “no one knows Africa like we do”. -
Social Media Co-OrdinatorThe Automobile Association Of South Africa Aug 2012 - Jun 2013Johannesburg, South AfricaDesigned digital marketing strategies for website, email, social media and paid promotion. Coordinated digital marketing activities for all business units including B2C, B2B, public relations and travel services. Developed social advocacy campaigns in collaboration with Organisation Undoing Tax Abuse (OUTA) on road traffic civil rights and corruption. AchievementsConceptualised and launched a nationwide social advocacy campaign on road safety. -
Online Community ManagerWorld Wide Creative Dec 2009 - Aug 2012Johannesburg Area, South AfricaDesigned and facilitated social media training sessions for corporate clients. Designed and implemented content and community engagement strategies to build online brand presence and drive engagement. Spearheaded Search Engine Optimisation (SEO) for the Virgin Mobile SA website. Implemented Online Reputation Management (ORM) through proactive and reactive communication. Achievements:Drove a digital adoption initiative for Minister in the Nelson Mandela Cabinet, Jay Naidoo’s online presence.
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Freelance CopywriterCharmain Lines Consulting Sep 2009 - Apr 2012My duties included promoting the client's product or brand and exploring different media avenues for advertising and story idea porposals. Clients I worked with was TreasuryOne and the Wondebag product from Natural Balance.
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EditorLuxury Cape Town Nov 2010 - Aug 2011Cape TownThe editorial role required management and writing skills. Duties included managing writers and their deadlines, writing articles, researching topics and organising events. Luxury Cape Town also featured on a bi-monthly basis on 2OceansVibe Radio.
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Sub-EditorIdeate Oct 2009 - Aug 2011As sub-editor of the entrepreneur blog, Ideate.co.za my responsibilities include editing and posting daily content from contributors as well as managing the posting schedule and syndication of content.
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Digital Communications InternWorld Wide Creative May 2009 - Oct 2009Part of the creative team at World Wide Creative - a digital marketing agency in South Africa focusing on creating profitable websites. Aslo, part of the Heavy Chef team and a contributor to the Heavy Chef blog and events.
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Executive CommitteeTuks Journalism Society (Joso) Jan 2008 - Dec 2008Head of Marketing and Communications.Event logistics: marketing of events, organisation and brand at JoSo. This included compiling a monthly newsletter.
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JournalistPerdeby Jan 2008 - Dec 2008Part of the News Team at Perdeby - the University of Pretoria's student newspaper
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FreelancerYouth Dynamix (Pty) Ltd May 2005 - Dec 2006Proofreading and Editing of Youth Market Research Studies
Yolandi Janse Van Rensburg Skills
Yolandi Janse Van Rensburg Education Details
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Visual Studies -
Languages (Journalism)
Frequently Asked Questions about Yolandi Janse Van Rensburg
What company does Yolandi Janse Van Rensburg work for?
Yolandi Janse Van Rensburg works for Freelance
What is Yolandi Janse Van Rensburg's role at the current company?
Yolandi Janse Van Rensburg's current role is Digital Design Strategist for Social Impact.
What is Yolandi Janse Van Rensburg's email address?
Yolandi Janse Van Rensburg's email address is jv****@****ail.com
What schools did Yolandi Janse Van Rensburg attend?
Yolandi Janse Van Rensburg attended Institute Of Development Studies, University Of Pretoria/universiteit Van Pretoria, University Of Pretoria/universiteit Van Pretoria.
What are some of Yolandi Janse Van Rensburg's interests?
Yolandi Janse Van Rensburg has interest in Mobile, Clean Technology, Health Care, Consumer Internet, Enterprise Software.
What skills is Yolandi Janse Van Rensburg known for?
Yolandi Janse Van Rensburg has skills like Digital Marketing, Blogging, Social Media, Advertising, Seo, Online Advertising, Creative Writing, Online Marketing, Brand Development, Email Marketing, Newsletters, Editing.
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