Yolanda Muñoz Vivas Email and Phone Number

Researching and product development skills:• Deep knowledge of education system and publishing industry.• In-depth knowledge of creation and delivery of educational digital content and e-books.• Broad understanding of the mobile learning landscape.• Experience in researching and developing new printed and digital products. • Business vision. High capacity of identifying opportunities.• Specific familiarity with briefing and analyzing Data Integration and Business Intelligence platforms.• Extensive knowledge of quantitative and qualitative data collection and analysis.• Strong project management, planning and communication competencies.• Experience in working closely with top engineering teams and influencing user experience design.• Efficient in negotiation while maintaining positive, respectful relationships; a sense of humor.• Advanced skills in marketing online tools, SEO, social media, Wordpress and digital content creation.Personal skills:• Curious and flexible: loves learning from others and expanding intellectual horizons.• Creative and results oriented. Adapted to change and demonstrated flexibility.• Emotionally mature and self-reliant.• Team player, patient and collaborative, but also ability to take instruction and work independently.• Spanish native with advanced command of English both written and spoken (C1 level). Experience in English-speaking work environment.

Responsibilities:• Brief the Digital Mktg Manager to implement a Social Media Strategy in the company.• Manage and revitalize the company communities to make them engaging and profitable.• Curate, create and revise/version content to be on-brand and style consistent and optimize it for search and user experience.• Monitor and assess competitive content landscape to ensure competitive equity.• Build trusted relationships with bloggers and other curators.• Produce an internal newsletter compiling competitors’ social media and online campaigns, latest trends in social media, education and publishing industry.• Create monthly reports on corporate social media sites to be shared with internal stakeholders.Skills:• Experience of ten years in related fields of marketing: online marketing, relationship marketing and customer loyalty. • Strong understanding of web and community user behaviour and best practices to follow• Demonstrated skills in data analysis and reporting. Advanced knowledge of web analytics.• Experience in coordinating, engaging and managing social communities and brand reputation.• Up-to-date with the rapidly changing field of web and educational technologies and solutions.• Dynamic, self-motivated individual with experience and skills in online content management, writing, editing and site management.

• Design and evaluate offline and online marketing campaigns.• Brief marketing designers and write engaging copies for printed and digital marketing items. • Project management of online sites for specific products.

Responsibilities:• Providing key input into defining the annual promotion objectives • Monitor, analyze and create informative reports about both internal and competitors’ products. • Research trends and uses in education to brief the Editorial team for new product development or adapt/revise existing products.• Evaluate return on investment to connect resources and time invested to strategic objectives.• Deliver sales force training on new products, latest trends on ELT, education system landscape and competitors’ product and campaigns.• Design and evaluate offline and online marketing campaigns.• Brief marketing designers and write engaging copies for printed and digital marketing items. • Project management of online sites for specific products. • Present company values and global offer to institutional clients on behalf of OUPE.

Responsibilities:• Providing key input into defining the annual promotion objectives • Monitor, analyze and create informative reports about both internal and competitors’ products. • Research trends and uses in education to brief the Editorial team for new product development or adapt/revise existing products.• Evaluate return on investment to connect resources and time invested to strategic objectives.• Deliver sales force training on new products, latest trends on ELT, education system landscape and competitors’ product and campaigns.• Design and evaluate offline and online marketing campaigns.• Brief marketing designers and write engaging copies for printed and digital marketing items. • Project management of online sites for specific products. • Present company values and global offer to institutional clients on behalf of OUPE.

Responsibilities:• Negotiate and manage regional insurance policies for regional and central offices.• Control and manage trademark requests to the Patents and Trademarks National Office.• Monitor and control copyright and partnership agreements.

- Prepare the School annual teaching programmes.- Teach General English courses for all ages and Business English.- Teach Trinity and Cambridge ESOL Exam Preparation courses- Manage the School finances.- Manage technology and educational resources.- Coordinate, monitor and evaluate staff deployment.- Organise English courses abroad (UK & Ireland).