Vous pouvez consulter mon profil en français en changeant la langue du profil en haut à droite de votre écran. Puede consultar mi perfil en español cambiando el idioma en la parte superior derecha de la pantalla.Passionate about the impact of emotions on our behaviors, I first became interested in the emotions generated by events and more particularly sporting events, a sector in which I worked for more than 2 years in the sponsoring services of clubs and specialized agencies. In particular, I wrote a research paper entitled: "The impact of sponsorship activations on the consumer" (you will find it in publication). I am fascinated by the capacity that these events have to create engagement with a certain target audience. It was in wanting to understand this phenomenon of engagement in companies that I decided two years ago to leave the world of sports to take up the challenge of creating a new speakers' bureau that would promote employee engagement in companies through the speeches of inspiring leaders. Today, I advise many decision-makers on the choice of speakers for their corporate events. What's next? Creating an inspirational platform dedicated to engaging your target audience through inspirational leaders and/or endorsement strategies... I named Dedikazio! Happy to jump on a call to discuss it further :)yon@dedikazio.com0624285359
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FounderDedikazio Jan 2021 - PresentFranceDedikazio is the first communication agency dedicated to engaging your target through inspiration! -
Head Of Speaker BureauDeal4Event Jan 2019 - Jan 2021Paris Area, FranceDEAL4EVENT - 1st corporate concierge service for professional events. Clients Events - Public Relation - Corporate Event - Travel.- Management of the marketing and commercial strategy for the speakers activity- Implementation of the Speaker Book- Realization of commercial proposal and recommendation - Sales prospection for new clients- Event management -
Sponsorship SalesInfront Sports & Media Ag Jul 2018 - Jan 2019Boulogne-Billancourt Area, FranceInfront Sports & Media, based in Zug, Switzerland, is one of the leading international sports marketing companies in the world. It has expanded organically and through strategic acquisition, with the objective of building a full-service provider offering a comprehensive menu of specialized services to sport and a diversified portfolio of top sports rights. - Realization of commercial proposals and strategic reflection for the next right holders : Stade Toulousain (Rugby Club of the city… Show more Infront Sports & Media, based in Zug, Switzerland, is one of the leading international sports marketing companies in the world. It has expanded organically and through strategic acquisition, with the objective of building a full-service provider offering a comprehensive menu of specialized services to sport and a diversified portfolio of top sports rights. - Realization of commercial proposals and strategic reflection for the next right holders : Stade Toulousain (Rugby Club of the city of Toulouse), FFHB (French Federation of Handball), Clubs of Ligue 1 (French first soccer division), Groupama - FDJ cycling team, Fédération Française de Golf, and others). - Sales prospection for new clients and commercialization of the agency's products and services (Sponsorship and Hospitality)- Benchmark of new potentials partners Show less -
Business Developer & Key Accounts ManagerHirely Events Mar 2017 - Aug 2017SingaporeBUSINESS DEVELOPMENT and RELATIONSHIP MANAGEMENT• Business Development support : research, setting up and attending meetings with vendors and potential regular clients, community building and execution of BD• Relationship management• Account managementMARKETING• Projects - Off to online marketing/ BD stunts• Community engagement (Facebook & Instagram to grow our base) -
Sponsorship Activation Assistant At Olympique Lyonnais - Lagardère SportsOlympique Lyonnais - Lagardère Sports Aug 2016 - Feb 2017Parc Ol - 10 Avenue Simone Veil 69150 Decines Charpieu France• Daily management and Olympique Lyonnais partners activation• Programming & monitoring of media partner campaign • Logistic of event partner activations : shooting, seminar, VIPseats, rental of VIP area• Event management of Hyundai and others partners activations :Les Héros du Football, Challenge Orange, Finales EA Sport,.. -
Assistant Project ManagerSme Evenement - Uefa Euro 2016 May 2016 - Jul 2016Marseille Area, FranceParticipation in the elaboration of Fan Areas Euro UEFA 2016 Marseille: logistic organization of the supply of various stand of snacking, follow-up of the performances of the various standsImplementation of several private events: day incentive, private parties..
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Sponsoring Manager And Assistant Project Manager International Tournament U18 MenSaint Chamond Basket Vallée Du Gier Feb 2015 - Jul 2015Saint-Étienne Area, France•Responsible of the club's profesionalization strategy · Organization of the official international training tournament U18 Men in the European championship U18 M 2015: research and coordination of the providers and the various stakeholders of the project, the logistic organization of the different team's movement (Germany, Lithuania, Turkey and France)· Creation of communication's support· Person in charge of partnerships, prospecting and raising awareness on the various events of… Show more •Responsible of the club's profesionalization strategy · Organization of the official international training tournament U18 Men in the European championship U18 M 2015: research and coordination of the providers and the various stakeholders of the project, the logistic organization of the different team's movement (Germany, Lithuania, Turkey and France)· Creation of communication's support· Person in charge of partnerships, prospecting and raising awareness on the various events of the club Show less
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Assistant Project ManagerSagarmatha Agency Apr 2014 - Jul 2014LyonParticipation in the answers of bidding process · Creation of support allowing the sale of projects: elaboration of customer recommendations · Strength of proposal during brainstorming· Research and coordination of the differents providers -
Accounting AssistantBanque Populaire Loire Et Lyonnais Jun 2013 - Aug 2013Région De Lyon, France
Yon Larrenduche Skills
Yon Larrenduche Education Details
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Master'S Degree -
Business Administration And Management, General -
Management Des Organisations Sportives -
Gestion Des Entreprises Et Administrations
Frequently Asked Questions about Yon Larrenduche
What company does Yon Larrenduche work for?
Yon Larrenduche works for Dedikazio
What is Yon Larrenduche's role at the current company?
Yon Larrenduche's current role is Founder.
What schools did Yon Larrenduche attend?
Yon Larrenduche attended Kedge Business School, Universidad Nacional De Colombia, Université Claude Bernard Lyon 1, Iut Lyon 1.
What skills is Yon Larrenduche known for?
Yon Larrenduche has skills like Parler En Public, Gestion De Projet, Project Management, Service Client, Anglais, Communication Marketing, Sponsorship, Sports Marketing, Sponsoring, Key Account Management, Negotiation, Recherche.
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