Yonat Granot Email & Phone Number

Copenhagen, Capital Region, Denmark

Helping new start-ups to get from idea to product and teaching commercialization of innovative healthtech products.

Denmark

• Managed the company’s VivaSight portfolio (a high-tech intubation tube with integrated camera).
• Spearheaded annual marketing campaigns and product launches by building plans, leading regional execution and tracking success KPIs.
• Developed marketing ideas and strategies, managed product positioning, knowledge, health economics, pricing and promotional programs, and maintained the SharePoint site.
• Built the product marketing launch plan using the full marcom toolbox, including gathering clinical data, setting pricing, mapping competitors and owning the strategic approach.
• Worked with regional marketing teams worldwide to develop, coordinate, and train sales representatives in the implementation of marketing strategies and tactics.
• Conducted market and competitor research to identify potential market advantages, challenges and growth opportunities.

Misgav Industrial Park Israel

• Led global and cross-functional project teams from a variety of departments (e.g., R&D, Engineering, RA, QA, Production, Supply Chain, Finance, and more) in maintaining and updating the company’s product portfolio in.
• Reviewed and approved all product-related marketing materials (IFUs, datasheets, presentations, site).
• Established and executed project plans, goals and milestones to support project KPIs and metrics.
• Oversaw company budget, cashflow, investments and resources.
• Liaised with various internal and external stakeholders in the healthcare sector, including certification authorities, subcontractors and test labs.Notable Achievements: Managed several R&D projects with budgets up to.

Misgav Industrial Park Israel

• Led product development for an innovative medical device, including planning and executing the production line end to end (extrusion, assembly, sterilization/ETO, packaging, QC, and more).
• Managed procurement, production planning and transfer to production using an ERP system.
• Planned product maintenance by defining requirements for global suppliers and subcontractors.

Misgav Industrial Park Israel

• Managed day-to-day medical device incubator operations and ensured all projects executed their intended plans, budgets, milestones and goals.
• Mentored and guided startup managers to help them develop goals, set objectives, establish priorities, conduct annual performance reviews, and perform due diligence processes.
• Maintained relationships with the Ministry of Economy and its official project inspectors.
• Was highly involved in the evaluation and initiation of new projects and processes.

Misgav Industrial Park Isrel

• Raising money from private investors, and venture capital funds.
• Conducting market surveys and defining the product specification.
• Budget management, financial reports, and reporting to the board of directors.

Israel

• Led new products from development phase to production by managing a wide range of stakeholders.
• Reduced costs: cost savings of hundreds of thousands of dollars per year.
• Improved the manufacturing and quality processes, as well as shifting to turnkey production.

Msc, Industrial Engineering

Certificate, Strategic Marketing In The Digital World

Education record

US-Israel Innovation Bridge Business Leadership Program

Bsc, Industrial Engineering

Education record

Board Directors and Corporate Officers Course