Yonat Granot Email & Phone Number

Copenhagen, Dk

Copenhagen, Capital Region, Denmark

Helping new start-ups to get from idea to product and teaching commercialization of innovative healthtech products.

Denmark

• Managed the company’s VivaSight portfolio (a high-tech intubation tube with integrated camera).• Spearheaded annual marketing campaigns and product launches by building plans, leading regional execution and tracking success KPIs. • Developed marketing ideas and strategies, managed product positioning, knowledge, health economics, pricing and promotional programs, and maintained the SharePoint site. • Built the product marketing launch plan using the full marcom toolbox, including gathering clinical data, setting pricing, mapping competitors and owning the strategic approach.• Worked with regional marketing teams worldwide to develop, coordinate, and train sales representatives in the implementation of marketing strategies and tactics.• Conducted market and competitor research to identify potential market advantages, challenges and growth opportunities. • Presented products to target audiences in symposiums, conferences and exhibitions. • Served as key liaison with physicians, KOLs and patients to tailor the product according to their needs.• Collaborated with R&D, QA, RA and Clinical teams about product design changes.• Led the Global Advisory Board and supervised company medical education and digital training.

Misgav Industrial Park Israel

• Led global and cross-functional project teams from a variety of departments (e.g., R&D, Engineering, RA, QA, Production, Supply Chain, Finance, and more) in maintaining and updating the company’s product portfolio in line with company goals. • Reviewed and approved all product-related marketing materials (IFUs, datasheets, presentations, site).• Established and executed project plans, goals and milestones to support project KPIs and metrics.• Oversaw company budget, cashflow, investments and resources.• Liaised with various internal and external stakeholders in the healthcare sector, including certification authorities, subcontractors and test labs.Notable Achievements: Managed several R&D projects with budgets up to $3M and involving multiple global companies. Boosted portfolio sales by 33%, or by about $5M. Led the VivaSight product launch as part of the Ambu portfolio within one year alongside the dedicated Ambu team. Doubled annual production capacity in one year while managing subcontractors in the U.S., China and Israel.

Misgav Industrial Park Israel

• Led product development for an innovative medical device, including planning and executing the production line end to end (extrusion, assembly, sterilization/ETO, packaging, QC, and more).• Managed procurement, production planning and transfer to production using an ERP system. • Planned product maintenance by defining requirements for global suppliers and subcontractors.

Misgav Industrial Park Israel

• Managed day-to-day medical device incubator operations and ensured all projects executed their intended plans, budgets, milestones and goals.• Mentored and guided startup managers to help them develop goals, set objectives, establish priorities, conduct annual performance reviews, and perform due diligence processes. • Maintained relationships with the Ministry of Economy and its official project inspectors.• Was highly involved in the evaluation and initiation of new projects and processes.

Misgav Industrial Park Isrel

• Raising money from private investors, and venture capital funds.• Conducting market surveys and defining the product specification. • Budget management, financial reports, and reporting to the board of directors.

Israel

• Led new products from development phase to production by managing a wide range of stakeholders.• Reduced costs: cost savings of hundreds of thousands of dollars per year. • Improved the manufacturing and quality processes, as well as shifting to turnkey production.

Msc, Industrial Engineering

Certificate, Strategic Marketing In The Digital World

Education record

US-Israel Innovation Bridge Business Leadership Program

Bsc, Industrial Engineering

Education record

Board Directors and Corporate Officers Course