• Developed and executed multi-channel demand generation campaigns that drove more than 80% increase in leads and pipeline revenue, managed the entire lead generation motion.• Implemented a data-driven approach to campaign development, leveraging marketing automation tools (Hubspot) to track, measure and optimize performance.• Developed and executed an ABM strategy for paid channels including tools, personalized content and deep ICP and competitive market research.• Collaborated with product, marketing ops, sales and SDR teams to ensure alignment and drive business growth.• Oversaw the development and execution of brand positioning and messaging.• Managed relationships with 3rd party media vendors to execute lead generation campaigns that meets the company's leadgen objectives.

• Developing and executing online acquisition strategies for global clients in multiple B2B and D2C verticals.• Hired, trained, and managing a team of 2 PPC managers to exceed client’s portfolio lead gen objectives, involving high budgets in competitive markets.• Building and overseeing all client’s performance marketing process including onboarding, media planning, tracking & attribution, optimization, reporting dashboards and automation, market research, buyer personas research, CRO, A/B testing, creatives, and content.• Training agency employees on martech tools adoption such as HubSpot, Data Studio, Supermetrics, GTM, Google Analytics.

• Driving digital marketing strategy and execution for the paid campaigns in Google Ads, Facebook, LinkedIn, and Twitter with the goal of increasing the company’s sales pipeline.• Building and implementing media plans for lead gen campaigns across all global markets. • Testing & optimizing high-intent pages such as demo & free trial across all regions to boost conversions.• Collaborating with marketing automation, BI, creative, and sales teams to increase pipeline velocity.

‘Marketing Envy’ leads innovative companies to fulfill their strategic or tactical marketing goals.• Generating growth for global tech startups in a wide range of industries, including Cybersecurity, Big Data, cloud storage and mobile apps.• Managing the full account cycle including onboarding, acquisition strategies, media planning, market research, campaigns execution, tracking & attribution, and reporting. • Managing client’s PPC budgets on various platforms including Google Ads, Facebook, Twitter, LinkedIn, YouTube, Quora, Outbrain.• Utilized HubSpot and combined inbound marketing strategies with the goal of attracting website visitors, converting them to leads, and ultimately increasing sales for customers.

Virtual Tweens runs www.ekoloko.com - a unique virtual world for tweens.EkoLoko currently operates in Israel, France and USA.Web site traffic growth, user acquisition and advertising revenue management. Developed a new income channel based on commercial campaigns and marketing content.

• Building the annual strategic plan, including sales plan strategy at a yearly volume of 120M NIS.•Managing strategic client accounts including advertising agencies and leading media companies, selling radio advertisments at a volume of approximately 18M NIS yearly.

•Managing company strategic client accounts, responsibility for building on-line media programs and managing vast on-line campaigns.•Implementation and execute marketing presentation to potential new clients, recruiting new clients to the company.

•Responsible for strategic client account, managing the company-client work process and relationship.•Managing the advertisement work process, to begin from the strategic thinking stage, through the creative thinking and eventually the copywriting and design solutions.•Managing on-line campaigns: banners, pop-ups, interactive mini sites, viral clips, emails campaigns, PPC, PPA, etc.•Production of statistical reports, analyzing campaigns performance and campaign optimization.•Media buying and negotiating.