As a dynamic Marketing and Data Analyst at Igado+, I've been at the forefront of transforming raw data into strategic gold mines, driving impactful results and propelling the company's marketing endeavors to new heights.Key Achievements:• Specialized in leveraging SQL and Tableau to turn marketing and sales data into actionable insights, contributing to a significant boost in campaign performance.• Conducted comprehensive portfolio-level analysis, steering strategic decision-making processes for product enhancements.• Prepared visually compelling reports and dashboards using Tableau, effectively communicating market trends to executive leadership.Key Contributions:• Spearheaded the analysis of marketing and sales data, unveiling trends and patterns critical for optimizing overall campaign performance.• Oversaw the strategic segmentation of social media accounts, implementing robust tracking mechanisms for meticulous monitoring of performance.• Focused on knowledge transfer, creating detailed documentation to enhance team-wide data literacy and transparency.Strategic Technology Integration and Partnerships:• Conducted in-depth research and analysis on CRM and customer service solutions, leading to the successful partnership with Zendesk Customer Support Solution provider.• Negotiated and secured a 6-month free trial with Zendesk, facilitating the implementation of personalized customer support through the development of a custom bot and self-assisting guides.•Led the development of the company website and webshop, ensuring a seamless online presence and enhanced user experience.Training and Leadership:• Provided comprehensive training sessions for call center teams on utilizing Zendesk technology, inbound/outbound sales, and support methodologies.• Led the team for nearly 6 months, overseeing the successful implementation of major marketing and customer support channels.

At Hara Business Solutions, I seamlessly fused creativity and technical expertise as a Website Developer and Graphics Designer. Crafting intuitive websites and graphics, I provided valuable insights through the strategic use of Google Analytics.• Designed and developed websites from scratch, ensuring user-friendly interfaces and efficient functionality.• Created visually appealing graphic designs using Adobe products to enhance website aesthetics.• Collaborated with clients to understand their requirements and delivered customized website solutions.• Set up Google Analytics to track website traffic and give data-based insightful information to the Marketing team.

At iTena Digital Medicine, I wore multiple hats as a Marketing Manager, Digital Marketer, Graphics Designer, and General IT Support. From leading marketing strategies and digital campaigns to managing social media, I ensured seamless operations and issue resolution.• Led marketing efforts, developing strategies, and executing projects to enhance brand visibility and drive customer acquisition.• Conducted digital marketing campaigns, leveraging email marketing and B2B platforms for lead generation and sales.• Managed social media accounts, creating engaging content, and optimizing social media advertising.• Provided general IT support to employees and customers, ensuring smooth operations, and resolving technical issues.

At Sinopia, I specialized in transforming marketing and sales data into actionable insights using SQL and Tableau. My analyses informed strategic decision-making and enhanced product strategy through comprehensive documentation.• Drive digital sales and enhance consumer engagement through effective email marketing techniques. • Achieve and surpass sales targets, demonstrating a successful sales track record.• Develop and execute a comprehensive digital marketing strategy, prioritizing a strong digital presence on B2B platforms and employing a well-researched approach for achievable results. • Implement a result-driven social media strategy, encompassing content planning, campaign preparation, and the achievement of specific KPIs. • Monitor sales activity using Google Analytics, extracting valuable insight, and identifying optimization opportunities. • Perform customer segmentation analysis and conduct market research to efficiently target potential customers.• Create high-quality content for the company website and regular blog posts to engage potential clients and increase brand awareness. • Capitalize on extensive coffee industry knowledge, spanning form production to marketing, to successfully position and sell your products to end-users. • Analyzed and tracked data to prepare forecasts and identify trends. • Analyzed Operational improvements against KPIs to measure progress.

• Managed social media platforms (Facebook, Instagram, LinkedIn, Pinterest, etc.). • Developed a content plan and created engaging graphical content. • Implemented time management strategies to effectively handle multiple campaigns. • Conducted customer segmentation to tailor marketing efforts. • Captured creative and high-quality photos for promotional purposes. • Defined key performance indicators and social media metrics to follow for monitoring social media goals.