•Lead and mentor two cross-functional product teams in the development of B2B2C SaaS platforms for the hospitality industry, focusing on digital transformation and customer-centric solutions.•Drive the strategic direction, planning, and execution of product initiatives, ensuring alignment with company goals and enhancing user experiences for millions of customers.•Spearheaded the development of a scalable no-code platform, resulting in a 60% increase in implementation productivity and a 40% reduction in engineering costs.•Collaborate closely with executive leadership to align product roadmaps with long-term business objectives, leading to a 10x faster onboarding experience and significant improvements in customer retention.•Implement data-driven product strategies to enhance user journeys, increasing customer satisfaction and engagement through personalized experiences.•Utilize Agile methodologies to accelerate product iterations and optimize the end-to-end product lifecycle, enhancing time-to-market and driving innovation.•Foster a culture of collaboration and continuous improvement, leveraging feedback from stakeholders to refine product features and maximize market impact.

•Joined Shiji Group to scale up the digital check-in/check-out solution, developing a flexible, scalable platform that improved operational efficiency and enhanced user experience.•Led a 6-member cross-functional team, collaborating with marketing, sales, design, customer success, and executive teams to execute product roadmaps.•Delivered a 10x reduction in customer onboarding time, significantly improving customer satisfaction and increasing retention rates.•Managed the entire product lifecycle, from concept ideation to product launch, optimizing internal processes to improve operational efficiency.

•Implemented process automation, reducing task delivery time by 50%, streamlining the onboarding process, and enhancing overall operational efficiency.•Developed dashboards to monitor KPIs, improving team performance and reducing operational friction.•Managed a 6-member cross-functional team, including engineers, UI/UX experts, and marketing, ensuring seamless delivery of SaaS solutions for B2B2C enterprises.•Improved time-to-market by leading initiatives to automate workflows, resulting in higher customer satisfaction.

• Led multiple complex B2B SaaS projects for global enterprises, including Fortune 500 and Fortune 100 companies. Managed the entire project lifecycle, from the SOW phase to delivering a turnkey solution, ensuring successful project outcomes.• Guided clients through the onboarding process, facilitating a smooth transition for end-users and high-level management. Ensured effective communication and collaboration between stakeholders to meet project objectives.• Led a 6-members cross-functional team, including engineers, UI/UX, product, marketing, and customer success, driving them to achieve project goals on time and with a strong emphasis on delivering high-quality results.

•Founded a B2B2C FoodTech startup, developing a scalable oat milk product from concept to market, achieving a strong product-market fit.•Managed the entire product lifecycle, from user testing and iterations to successful product in highly competitive food markets.•overseeing the strategic direction, and leading roadmap planning for future growth.•Developed customer-centric solutions, leveraging data-driven decision-making to optimize features and improve user satisfaction.

•Developed and managed the product implementation program for B2G clients, ensuring the seamless integration of products and delivering tailored solutions to meet client needs.•Led cross-functional teams of engineers, product designers, and stakeholders, translating customer feedback into actionable product requirements and improving customer satisfaction.•Delivered highly detailed PRDs (Product Requirements Documents) and customized solutions based on extensive market research and client use cases.•Used both Agile and Waterfall methodologies to ensure timely product delivery while maintaining high quality and meeting budget constraints.

Led multi-disciplinary teams of 10+ members for short- and medium-term projects in weapon development and operational systems for the Israeli Air Force.Directed cross-functional teams that included engineers, data analysts, and contractors, ensuring the successful delivery of multi-functional products and systems.Managed project budgets of up to $150M, overseeing the full project lifecycle, from initial vision to final operational deployment.Delivered highly tailored solutions to meet the unique needs of B2G clients, driving strategic success in the defense sector.