Yonca Karatoprak work email
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Yonca Karatoprak personal email
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As a global branding and marketing expert with over 15 years of experience in e-comm, retail and media industry, I have a proven track record of developing and executing impactful and innovative campaigns and strategies that drive growth, loyalty, and differentiation. I have worked with leading brands such as Vivense, Vogue, and Rocket Internet, where I leveraged my creative direction, digital media, and e-commerce skills to create memorable brand stories and narratives that resonate with diverse and global audiences.My mission is to represent and elevate all aspects of brand and marketing in the global market, from concept creation to channel planning, from brand positioning to brand architecture, from consumer insights to communication strategies. I have a passion for blending creative vision with commercial pragmatism, and I thrive on collaborating with cross-functional teams and partners to deliver outstanding results. I am always eager to learn new trends and technologies, and to apply my expertise to new challenges and opportunities.
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Marketing Group DirectorVakkoIstanbul, Turkey -
Co-Founder & Chief Marketing Officer (Cmo)Crait Jan 2024 - PresentAI-Powered Creative Intelligence Services - Founding member responsible for marketing, strategy and revenue. -
Global Brand & Marketing DirectorVivense Apr 2022 - Jan 2024- Reporting to the CEO & Founder - Representing all aspects of the Vivense brand globally—including key campaigns and launches, calendars and processes, partners, events, and initiatives—across Turkey, England, Germany, Netherlands and Czech Republic- Leadership in harmonizing brand, marketing, communications and creative to achieve brand excellence.- Providing brand framework and priority guidance for super brand projects and global expansions.- Developing short and long term… Show more - Reporting to the CEO & Founder - Representing all aspects of the Vivense brand globally—including key campaigns and launches, calendars and processes, partners, events, and initiatives—across Turkey, England, Germany, Netherlands and Czech Republic- Leadership in harmonizing brand, marketing, communications and creative to achieve brand excellence.- Providing brand framework and priority guidance for super brand projects and global expansions.- Developing short and long term brand marketing and communications strategy based on the global strategic business plan; drive the development of an effective channel-planning (In-store and Digital) strategy based on consumer insights and marketing objectives.- Owning end to end concept creation, from creative idea to imaging production and graphic assets delivery for marketing and in-store communication activities.- Defining the brand's keys (target audience, personas, customer journeys, unique selling propositions) and positioning by taking-into-account the brand's core values: KPI’s: “Brand Health” (Brand momentum, Share of search, Share of voice, Spontaneous purchase intent, Social mentions)- Effective all ATL media (TV, Digital, OOH, Radio, Social Media, PR) channel-planning based on marketing objectives and consumer insights.- Building consumer love by creating unforgettable brand moments and plans based on strong and relevant consumer insights - Developing the look and feel that is shoppable, inspiring and engaging for customers Show less -
Global Branding & Growth Consultant | Advisor To CeoVivense Mar 2020 - Mar 2022- Leading and coaching brand, marketing & communication and creative team members for growth areas- Conduct market research to identify consumer preferences, trends, and opportunities, and use this data to inform branding decisions.- Develop and implement brand positioning and comprehensive brand strategies that align with the company's goals and values. - Develop a unique value proposition that differentiates the brand from competitors.- Assist in crafting and maintaining a… Show more - Leading and coaching brand, marketing & communication and creative team members for growth areas- Conduct market research to identify consumer preferences, trends, and opportunities, and use this data to inform branding decisions.- Develop and implement brand positioning and comprehensive brand strategies that align with the company's goals and values. - Develop a unique value proposition that differentiates the brand from competitors.- Assist in crafting and maintaining a strong and consistent brand identity, including logos, visual elements, and messaging.- Provide guidance on brand architecture, including the structure of sub-brands and product/service branding.- Create customer personas to guide marketing and communication strategies.- Collaborate with marketing teams to develop and execute campaigns that promote brand awareness and engagement.- Work closely with clients or internal teams to understand their business goals and develop customized brand growth strategies.- Train internal teams and stakeholders on brand guidelines and best practices. Show less -
Luxury Branding ConsultantDoğuş Hospitality & Retail Group Sep 2021 - Dec 2022Luxury brand editorial consultancy service for D-HOTELS and D-REAM (Da Mario, Gina, Parle, Fenix, Frankie, Kitchenette, Masa, Mezzaluna, Kilimanjaro, The Popülist)- Collaborate with the client to define and refine the brand's unique voice, tone, and style that resonate with the target audience and align with the brand's values and identity.- Develop compelling brand stories and narratives that engage the audience and convey the brand's values, mission, and unique selling points.-… Show more Luxury brand editorial consultancy service for D-HOTELS and D-REAM (Da Mario, Gina, Parle, Fenix, Frankie, Kitchenette, Masa, Mezzaluna, Kilimanjaro, The Popülist)- Collaborate with the client to define and refine the brand's unique voice, tone, and style that resonate with the target audience and align with the brand's values and identity.- Develop compelling brand stories and narratives that engage the audience and convey the brand's values, mission, and unique selling points.- Produce high-quality written content, including articles, marketing copy, that reflects the brand's voice and effectively communicates its message.- Establish brand guidelines and style standards for written content, ensuring consistency in grammar, tone and terminology across all communication materials Show less -
Creative & Marketing Strategy ConsultantFlo Mağazacılık May 2020 - Oct 2020Creative & content strategy consultancy service for Flo, Instreet, Nine West, US Polo, Lumberjack, Dockers- Generate original and impactful creative concepts, ideas, and themes for various projects, such as advertising campaigns, branding initiatives, content creation, and more.- Lead or participate in brainstorming sessions with team members to generate fresh ideas and innovative solutions for client projects.- Provide expert guidance on branding, design elements, and visual… Show more Creative & content strategy consultancy service for Flo, Instreet, Nine West, US Polo, Lumberjack, Dockers- Generate original and impactful creative concepts, ideas, and themes for various projects, such as advertising campaigns, branding initiatives, content creation, and more.- Lead or participate in brainstorming sessions with team members to generate fresh ideas and innovative solutions for client projects.- Provide expert guidance on branding, design elements, and visual aesthetics to ensure consistency and cohesiveness across all creative materials.- Conduct research to gather insights and information that inform the creative process and contribute to the development of unique ideas. Show less -
Digital Publishing & Media DirectorDoğuş Yayın Grubu Mar 2018 - Apr 2020- Develop and implement a comprehensive digital strategy aligned with the overall goals of the magazines publishing group - VOGUE Turkey, GQ Turkey- Oversee the creation, curation, and management of digital content across various platforms, including websites, social media and other digital formats.- Work closely with editorial, design, marketing, and sales teams to ensure a cohesive digital strategy that aligns with the overall publishing goals.- Set and manage budgets, ensuring… Show more - Develop and implement a comprehensive digital strategy aligned with the overall goals of the magazines publishing group - VOGUE Turkey, GQ Turkey- Oversee the creation, curation, and management of digital content across various platforms, including websites, social media and other digital formats.- Work closely with editorial, design, marketing, and sales teams to ensure a cohesive digital strategy that aligns with the overall publishing goals.- Set and manage budgets, ensuring effective allocation of resources across various departments and projects.- Develop and execute marketing and promotional strategies to increase visibility, reach, and readership of the company's publications.- Lead and manage a diverse team of professionals across departments such as editorial, marketing, sales, design, and production.- Collaborate with IT teams to integrate and optimize publishing-related technologies, such as content management systems (CMS), digital asset management (DAM) systems, and analytics tools. Show less -
Editor In Chief Of DigitalVogue Turkey Oct 2014 - Apr 2020- Develop and articulate a clear editorial vision and direction for the magazine, reflecting current trends, cultural shifts, and the interests of the target audience.- Select and curate a diverse range of content, including fashion editorials, features, profiles, interviews, and lifestyle articles that align with the magazine's brand and target demographic.- Collaborate with creative teams, including photographers, stylists, writers, and designers, to ensure that the visual and written… Show more - Develop and articulate a clear editorial vision and direction for the magazine, reflecting current trends, cultural shifts, and the interests of the target audience.- Select and curate a diverse range of content, including fashion editorials, features, profiles, interviews, and lifestyle articles that align with the magazine's brand and target demographic.- Collaborate with creative teams, including photographers, stylists, writers, and designers, to ensure that the visual and written content consistently meets the magazine's standards of excellence and innovation.- Develop and implement strategic plans to expand the magazine's readership, reach, and influence in both print and digital formats. This may involve exploring new digital platforms, partnerships, and content distribution channels.- Lead and manage a team of editors, writers, photographers, designers, and other creative professionals. Provide guidance, feedback, and mentorship to foster a collaborative and high-performing editorial team.- Serve as a brand ambassador for Vogue magazine, attending industry events, fashion shows, and other relevant gatherings to maintain the magazine's visibility and reputation.- Work with the business and finance teams to manage the editorial budget, allocate resources effectively, and optimize operational efficiency. Show less -
Creative Director Of Fashion & HomeMudo Oct 2012 - Oct 2014- Develop and communicate a clear creative vision that aligns with the organization's brand, objectives, and target audience.- Build and manage a high-performing creative team, including designers, copywriters, and other creative professionals.- Oversee the development of creative concepts, designs, and campaigns across various mediums, including digital, print, video, and experiential.- Review and approve design work, ensuring it meets quality standards and brand guidelines.-… Show more - Develop and communicate a clear creative vision that aligns with the organization's brand, objectives, and target audience.- Build and manage a high-performing creative team, including designers, copywriters, and other creative professionals.- Oversee the development of creative concepts, designs, and campaigns across various mediums, including digital, print, video, and experiential.- Review and approve design work, ensuring it meets quality standards and brand guidelines.- Maintain a strong and consistent brand identity across all creative assets and communication channels.- Brainstorm and conceptualize creative ideas for digital campaigns, websites, apps, and other digital assets. Show less -
Digital Visual & Communication ManagerMudo Oct 2012 - Jul 2013 -
Founding Brand & Creative Director At WestwingRocket Internet Se Oct 2011 - Sep 2012Westwing Home & Living - Europes No 1 in Beautiful Living E-Com - Develop and communicate a clear and inspiring brand strategy that aligns with Westwing's values, business objectives, and target market.Oversee the creation of cohesive and captivating design concepts and materials across various platforms, including digital, print, social media, and experiential.- Ensure that the creative work effectively communicates the brand's value proposition and enhances the customer… Show more Westwing Home & Living - Europes No 1 in Beautiful Living E-Com - Develop and communicate a clear and inspiring brand strategy that aligns with Westwing's values, business objectives, and target market.Oversee the creation of cohesive and captivating design concepts and materials across various platforms, including digital, print, social media, and experiential.- Ensure that the creative work effectively communicates the brand's value proposition and enhances the customer experience.- Drive the development of engaging and relevant content that tells the brand story and resonates with the target audience.- Curate and manage the visual assets library, ensuring consistent and organized access for the creative team.- Review and approve creative assets to ensure they meet brand guidelines, quality standards, and objectives. Show less -
Style Editor Of Elle DecorationElle Magazine Jun 2009 - Mar 2011İstanbul, Turkey -
EditorSipa Press Mar 2009 - May 2009Paris, France -
JournalistThe Associated Press Aug 2007 - Feb 2008İstanbul, Turkey -
Public Relations SpecialistSenem Capa Marketing Communications 2007 - 2008
Yonca Karatoprak Skills
Yonca Karatoprak Education Details
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Ma Research In Communication And Media Studies, (French) -
Ba Faculty Of Communication, Journalism
Frequently Asked Questions about Yonca Karatoprak
What company does Yonca Karatoprak work for?
Yonca Karatoprak works for Vakko
What is Yonca Karatoprak's role at the current company?
Yonca Karatoprak's current role is Marketing Group Director.
What is Yonca Karatoprak's email address?
Yonca Karatoprak's email address is yo****@****ail.com
What schools did Yonca Karatoprak attend?
Yonca Karatoprak attended Galatasaray Üniversitesi, Marmara Üniversitesi.
What skills is Yonca Karatoprak known for?
Yonca Karatoprak has skills like Styling, Retail, Photography, Content Management, Marketing, Digital Media, Stylists, Stylistic Editing, Editorial, Fashion Design, Blogger, Web Design.
Who are Yonca Karatoprak's colleagues?
Yonca Karatoprak's colleagues are Gamze Yıldız, Ali Soytürk, Burçin Özdemir, Yaren Över, Erkan Tekbaşer, Ufuk Canbaz, Can Akdoğan.
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