To me Corporate Communication is a major component of any business strategy, as a Company's image has a direct impact on driving the customers preference and ensuring a long term employees loyalty and enthusiasm.But today's Corporate Communication requires a 360 degrees media and communication channels understanding, Especially Social media and digital ones, which allow a direct dialogue with the internal and external audiences, full transparency and immediate reaction to any comment or crisis.Throughout my carreer, I had the chance to be an actor of this one-to-one marketing revolution ın Turkey, thanks to my very early involvement in the internet scene, starting with e-kolay launch, up to the mobile revolution, actually a revolutionin the revolution, as I drove the development and implementatıon of the CNN Türk mobile application, one of the most successful in Turkey, which was launched BEFORE the CNN international one and was used as a reference when the headquarter developed its own version.But of course. as a communication generalist and thanks to my advertising background, I of couırse master as well classic communication techniques and channel ( advertising,PR, sponsoring ...)As such I am conviced that only integrated communication atrategies, using the right tools, can ensure a successful image management in a cost effective way.My skills scope covers Corporate Communication, Brand Management, PR and Press Relations, Print Media Marketing Communication, TV, social media, Internet and digital communication, digital and interactive media advertising and production, digital branding, mobile marketing and media, any new media state-of-the-art production and project management best practice expertise