Yongchen Yen Email & Phone Number

Product Marketing professional with a creative and data-driven mindset, possessing extensive experience in content creation, social media management, and project coordination. Skilled in digital marketing strategies that enhance brand awareness, drive user engagement, and accelerate revenue growth through targeted marketing campaigns. Excels in cross-functional collaboration, effectively solving issues and ensuring the smooth execution of projects.

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  Product Marketing Assistant

  Pentium Network

  Jun 2024 - Present - Taipei City, Taiwan

  Event Planning and Management:Responsible for planning and executing marketing events to ensure successful participation and increased engagement through targeted marketing efforts.Cloud Expo Asia 2024: Generated 89 MQLsGoogle Cloud Summit Taipei 2024: Generated 293 MQLsContent Writing and SEO:Created 9 diverse company blog posts (product features, customer success stories, event recaps, and press releases), driving a 65% increase in organic website traffic and an 8% improvement in ranking. These high-quality content pieces led to 3 MQL conversions.Audience Nurturing and Marketing Campaigns:Published 3 newsletters and 22 social media posts (LinkedIn, Facebook) to engage potential audiences regularly across multiple channels, nurturing high-quality leads.Sales Enablement and Product Marketing:Produced 4 product feature demonstration videos, accumulating over 350 views and generating 2 MQLs.Provided sales enablement materials (product specifications, datasheets) for the business team.Team Collaboration:Worked closely with the Product Director, three Product Managers, and business development representatives, coordinating across functions for product launches and cross-functional projects.Project ExperienceCloud Expo Asia 2024 (Tech Week Singapore)Booth Design and Coordination: Managed booth design and asset preparation, collaborating closely with internal teams and external vendors to ensure all materials (product videos, display boards) were ready on time.Lead Generation: Attracted 89 MQLs through booth interactions, data downloads, and live presentations.Marketing Promotion: Conducted pre-show invitations, live updates, and post-show summaries through social media, newsletters, and blogs to increase event visibility.Timeline Management: Acted as the primary contact with event organizers and vendors, ensuring all tasks were completed on schedule.

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  淡江大學

  Economics