Responsibilities:i. Manage and engage with online/offline communitiesii. Facilitate and encourage member interaction and contributeiii. Gather and analyze feedback from membersiv. Align community activities with brand objectivesv. Foster meaningful relationships within the community

As a key member of the Partnerships and Program team for Malaysia Blockchain Week 2024, the focus was on collaboration to create an event that highlighted Malaysia’s growing role in the blockchain and Web3 space. The collective efforts involved:1. Strategic Partnerships: Developed and nurtured partnerships with leading Web2 and Web3 companies, such as YTL Group and AirAsia Ride, which played a crucial role in enhancing the participant experience.2. Program Coordination: Worked… Show more As a key member of the Partnerships and Program team for Malaysia Blockchain Week 2024, the focus was on collaboration to create an event that highlighted Malaysia’s growing role in the blockchain and Web3 space. The collective efforts involved:1. Strategic Partnerships: Developed and nurtured partnerships with leading Web2 and Web3 companies, such as YTL Group and AirAsia Ride, which played a crucial role in enhancing the participant experience.2. Program Coordination: Worked closely with panelists and speakers to curate a diverse and impactful agenda, ensuring engaging discussions and workshops that resonated with the blockchain community.3.Stakeholder Engagement: Collaborated with government agencies, industry leaders, and international participants, fostering relationships that contributed to the event's overall success.4. Event Execution: Ensured seamless execution of the event by efficiently managing all logistical and operational aspects, resulting in a smooth and successful experience for all involved.The team's combined efforts helped bridge the gap between Web3 innovators and established Web2 companies, showcasing Malaysia as a rapidly emerging hub for blockchain and Web3 development. Show less

Marketing Project for Zucca Butik [Project-based]- Planned and oversaw shooting, design, and marketing of a Raya Packet and IG Filter for Raya.- Providing ideation including visual conceptualization, content, and design execution that based upon market research was deemed suitable for the brand target audience.- Liaised with all relevant freelance designers, content writers, and production teams to ensure the quality of work and successful meeting of deadlines.Rebranding… Show more Marketing Project for Zucca Butik [Project-based]- Planned and oversaw shooting, design, and marketing of a Raya Packet and IG Filter for Raya.- Providing ideation including visual conceptualization, content, and design execution that based upon market research was deemed suitable for the brand target audience.- Liaised with all relevant freelance designers, content writers, and production teams to ensure the quality of work and successful meeting of deadlines.Rebranding Project for The Fame Events Sdn Bhd [Three Months Contract-based]- Led the planning for the company’s rebranding directives through the lens of reworking social media presence.- Oversaw social media reformation to suit company’s new direction and scope of services: including planning social media content, overseeing copywriter and designer workflows and execution.- Achieved a 10% increase in social media following, +690% accounts reached and 90.4% from ads and promotions, with the company seeing more than 100% increase in enquiries consequently. Show less

Focus on propelling our company forward by embracing change, nurturing creativity, and fostering the collaborative ethos that defines Colorverse. We are poised to embark on an exhilarating journey, and I am eager to collaborate with our partners and clients as we seize new opportunities, cultivate enduring relationships, and elevate Colorverse to new heights.

- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motive.- Managed and refined the organization’s social media presence to better achieve brand presence and business objectives.- Analyzing market trends, conducting competitor research and performing market research to find new opportunities.- Build strategic relationships and partner with key industry players, agencies and… Show more - Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motive.- Managed and refined the organization’s social media presence to better achieve brand presence and business objectives.- Analyzing market trends, conducting competitor research and performing market research to find new opportunities.- Build strategic relationships and partner with key industry players, agencies and vendors.- Oversee and approve branding and marketing material such as website, platform UI/UX, social media artworks etc.- Proven in role as community builder, had growth Discord communities in 2months, organic growth with campaign support from zero communities increased to eight hundred communities.Campaign Leadership – Development & Execution of the campaign to increase platform users.https://colorverse.social total 80 Creators and 3000 users in video monetization platform.Project Management - Planning, organizing, and directing the completion of the projects.1. Metaverse development in Decentraland and Spatiali. Colorverse Tower @ DecentralandBuilt a ready-to-use venue in metaverse allow brands and creators to organize metaverse event in our event space and socialize virtually.ii. AFO Radio – First Malaysia Online Radio Station into the Metaverse. Allow audience listen to AFO Radio in Colorverse Tower. Enhance brand awareness to global.iii. BAYC Event – Community event in Colorverse Tower, more than 100 communities show up to interact and join the campaign to win virtual wearable.iv. Malaysia’s Metaverse @ SpatialBuilt 12 Malaysia’s iconic sculptures on Metaverse to allow brands and creators to enter the Metaverse easily.2. Video Platform Projecti. Malaysia artiste/songwriter Kenny Low latest single. ”It Doesn’t Matter” launched in NFT format allow fans to own and be part of Kenny’s community to grow his music career together. Show less

Hall of Fame- Oversaw the development and management of Hall of Fame, an experience-based education etiquette platform for discerning patrons to acquire knowledge of the finer intricacies, activities and mannerisms of nobility through experience.- Engaged and liaised with sponsors, partners and clientele, along with the development of networking components as a crucial aspect of the platform- Oversaw all necessary venue engagements, design and refurnishing in adherence to the… Show more Hall of Fame- Oversaw the development and management of Hall of Fame, an experience-based education etiquette platform for discerning patrons to acquire knowledge of the finer intricacies, activities and mannerisms of nobility through experience.- Engaged and liaised with sponsors, partners and clientele, along with the development of networking components as a crucial aspect of the platform- Oversaw all necessary venue engagements, design and refurnishing in adherence to the requirements of each Hall of Fame event. Show less

The Fame Events – Marketing Director- Researched current insights and strategies to develop and implement effective marketing and branding strategies for new and existing clients.- Oversaw and expanded the marketing department; consistently identifying and approaching revenue opportunities both through established client bases and managing consistent growth by securing new accounts.- Responsible for handling the most important client accounts in the company. Managing communications… Show more The Fame Events – Marketing Director- Researched current insights and strategies to develop and implement effective marketing and branding strategies for new and existing clients.- Oversaw and expanded the marketing department; consistently identifying and approaching revenue opportunities both through established client bases and managing consistent growth by securing new accounts.- Responsible for handling the most important client accounts in the company. Managing communications between clients and internal teams. Meeting all client needs and deliverables according to proposed timelines.- Built relationships and partnerships with various parties, vendors, and clients on an international scale.- Executed short and long-term scheduling, budget, and resource procurement, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations.- Utilized key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trend studies in order to translate actionable insights into results. Show less

The Fame Creations – Creative Manager- Provided direction and inspiration for event stylists and creative designers to guide each aspect of design.- Liaising with the production team to ensure the quality of work such as structural productions and collaterals.- Built relationships and partnerships with various parties, vendors, and clients on an international scale.- Spearheaded the company’s Art Eternal project which aimed to integrate classical art IPs into modern-day… Show more The Fame Creations – Creative Manager- Provided direction and inspiration for event stylists and creative designers to guide each aspect of design.- Liaising with the production team to ensure the quality of work such as structural productions and collaterals.- Built relationships and partnerships with various parties, vendors, and clients on an international scale.- Spearheaded the company’s Art Eternal project which aimed to integrate classical art IPs into modern-day businesses. In tandem with various collaborators, Art Eternal encapsulated various initiatives ranging from exhibitions, merchandising, and branding projects. Show less

Responsible for leading the rebranding and marketing projects for all brands including La Estephe, Reneuf, Joseristine, and so on.- Led the rebranding initiative for La Estephe Malaysia, Joseristine Malaysia and Reneuf Halal Beauty Mask.- Provided channel marketing strategy to connect the brands to right channel. Close down all the channel that losing money, for online to focus only in Lazada and for offline, focusing on Aeon Cosmetics Department, Aeon Wellness and SaSa Malaysia.-… Show more Responsible for leading the rebranding and marketing projects for all brands including La Estephe, Reneuf, Joseristine, and so on.- Led the rebranding initiative for La Estephe Malaysia, Joseristine Malaysia and Reneuf Halal Beauty Mask.- Provided channel marketing strategy to connect the brands to right channel. Close down all the channel that losing money, for online to focus only in Lazada and for offline, focusing on Aeon Cosmetics Department, Aeon Wellness and SaSa Malaysia.- Was responsible for formulating the companies’ marketing and communications strategies, as well as overall branding direction and representative visuals.- Prepared annual marketing plans, campaign and event calendars, prepared marketing budgets and analyzed market conditions and competitors.- Guided Marketing and Creative Design departments, liaising with each production team/vendor to ensure the quality of branding materials and creations such as festive gifts, media kits and branding tools. - Provided direction and inspiration from start to end for marketing and creative teams to guide each aspect of design.'Managed and refined the organization’s social media presence to better achieve brand presence and business objectives.- Was responsible for brand campaign/activation budget planning and spending actualization.- Was responsible for campaign performance monitoring and reposting – including recommendations for improvement and continuous optimization relating to both short and long-term objectives.- Recruited optimal candidates for Marketing and Creative teams, handpicking suitable candidates to produce ideal brand-specific results. Show less

'Involved in the opening of 5 retail outlets, including: -Tebrau City VERO MODA, JACK JONES and ONLY, the first store in Malaysia -Suria KLCC, VERO MODA and JACK JONES the second store in Malaysia 'Oversaw the planning and implementation of merchandising strategies for three brands.'Created eye-catching store layouts that showcased the brand and aesthetic of said brands.'Prepared annual and quarterly budgets.'Tracked inventory movement and systematically introduced… Show more 'Involved in the opening of 5 retail outlets, including: -Tebrau City VERO MODA, JACK JONES and ONLY, the first store in Malaysia -Suria KLCC, VERO MODA and JACK JONES the second store in Malaysia 'Oversaw the planning and implementation of merchandising strategies for three brands.'Created eye-catching store layouts that showcased the brand and aesthetic of said brands.'Prepared annual and quarterly budgets.'Tracked inventory movement and systematically introduced promotions, sales, price changes, etc.'Identified consumer trends while monitoring supply and demand in order to generate effective strategies.'Collaborated with the marketing department to brainstorm new projects, campaigns, and business ideas.'Interpreted sales reports and consequently provided direction on how to improve sales figures and customer engagement. Show less

- Development merchandising strategy, including assortment, sales planning and achievement, pricing and distribution.- Keep abreast of competition, product price, trends and strategies from time to time.- To build a high-level of customer's satisfaction by providing successful product categories to the market in a timely manner.- Develop seasonal merchandise, determined the better selling products as well as perform OTB, markdowns and credit control by analyzing and… Show more - Development merchandising strategy, including assortment, sales planning and achievement, pricing and distribution.- Keep abreast of competition, product price, trends and strategies from time to time.- To build a high-level of customer's satisfaction by providing successful product categories to the market in a timely manner.- Develop seasonal merchandise, determined the better selling products as well as perform OTB, markdowns and credit control by analyzing and monitoring current market and price trends.- Keep track overall merchandise performance to identify bestsellers and potential markdowns products.- Attend every season buy-trip in Daphne Shang Hai (HQ) to purchase merchandise which suitable to our market.- Source for local manufacturer to produce local made merchandise to fulfill our local market. - Ensure smooth running overall merchandise process: delivery of merchandise to fulfill retail and operations requirement.- Communicate with operation and marketing team to relevant promotional activity.- Visit stores during every new arrival launching to set up visual display to refresh store environment.- Smooth promotion information to arrive to all stores.- Support Marketing team for the Facebook and Instagram inquiries. Show less

- Manage inventory costs, sales forecast, gross profit margin to achieve sales and profit targets- Formulate buying plan in terms of category, size ratio and allocate the merchandise in right location- Analyse merchandise performance to identify bestsellers, potential markdowns products and stock replenishment- Work closely with retail operations, product & design and the marketing department to formulate product sales and marketing strategies- Maximize sales objectives and… Show more - Manage inventory costs, sales forecast, gross profit margin to achieve sales and profit targets- Formulate buying plan in terms of category, size ratio and allocate the merchandise in right location- Analyse merchandise performance to identify bestsellers, potential markdowns products and stock replenishment- Work closely with retail operations, product & design and the marketing department to formulate product sales and marketing strategies- Maximize sales objectives and execute product training to the sales staff- Setting up promotion into system to make sure retails able to run the latest promotion smoothly Show less

- In charged for both window and in-store display for all the Topshop in Malaysia.- Communicate and discuss with merchandisers, managers and every store in charges about sales performance.- Understanding new trend guidelines from principle, and prepare trend mood board to present to all in-store-visual merchandiser and floor staff.- Referring weekly sales report to touch up store merchandising and floor layout.- Communicate with Arcadia Team to make sure we receive the correct… Show more - In charged for both window and in-store display for all the Topshop in Malaysia.- Communicate and discuss with merchandisers, managers and every store in charges about sales performance.- Understanding new trend guidelines from principle, and prepare trend mood board to present to all in-store-visual merchandiser and floor staff.- Referring weekly sales report to touch up store merchandising and floor layout.- Communicate with Arcadia Team to make sure we receive the correct graphic and props.- Involved in new store set up at Topshop Gurney Re-Opening Nov 2014.- Hosted AW 14 & SS 15 Model Store: to prepare new trend presentation, floor layout, store creative treatments, mannequins styling, man-power, props and etc.- Involved in wardrobe stylist and dresser for various fashion show. (Warehouse, Burton, Dorothy Perkins, Wallis and etc ..) Show less

- Operations, sales and visual merchandising within a high end luxury fashion boutique - Stock Management and Customer Service - Understanding of high end fashion product design- Media Habit Survey, collect data to support marketing department (Cosmetic & Fragrances)- Involved in launching Chanel Paris Bombay, 2012- Involved in setting up Chanel Paris Bombay Window Display, 2012

Received professional training before store opening (Pioneer Team)Involved in 3 store opening, including: - Fahrenheit 88, the first store in Malaysia - Suria KLCC, the second store in Malaysia - One Utama, the third store in Malaysia Assisted customers, providing effective & efficient customer service Proposed styling & coordination alternatives to customers, through my good understanding of the inventory, to increases sales Carried out Visual… Show more Received professional training before store opening (Pioneer Team)Involved in 3 store opening, including: - Fahrenheit 88, the first store in Malaysia - Suria KLCC, the second store in Malaysia - One Utama, the third store in Malaysia Assisted customers, providing effective & efficient customer service Proposed styling & coordination alternatives to customers, through my good understanding of the inventory, to increases sales Carried out Visual Merchandising and stock replenishment duties Undertook housekeeping & maintenance responsibilities Adopted cashiering skills, fitting skills, and sales floor skills Show less