Hello, I’m a graphic designer and video director with a focus on brand identity, art direction, and moving image. My focus is on collaborating with brands, organisations, and individuals to help them discover their unique identity and communicate effectively with their target audience.I approach my work with a deep understanding of user experience and content consumption patterns, and I’m always open to exploring new ideas and techniques. While I’m familiar with design and content trends, I believe in crafting stories that truly resonate, rather than blindly following the latest fads.Originally trained as a software engineer, I discovered my passion lies in contemporary arts and design. It has been an incredible journey, and I’ve had the privilege of showcasing my works at public exhibitions in both Australia and Korea, including Seoul’s Seoul Square—the largest LED Façade in the world.Having a background in engineering has also allowed me to stay updated with modern-day software and embrace new technologies. I value attention to detail and innovative ideas, and I am continuously curious, eager to learn, and embrace a multidisciplinary approach in my work.I’m always excited to connect and collaborate with fellow creatives, so let’s get in touch.