Yonghui Li Email & Phone Number

Shanghai

- Work with the team to make annual marketing plans for all brands under Sanitarium, including Nutri-Brex, So Good, ADC and UP &GO.- Manage online communication channels (social media/PR) and develop communicating strategies to ensure brand consistency and establish the brand image; regularly evaluate communication performance and adjust the plan in time.- Set up official Wechat accounts for Sanitarium and ADC, position the brands, establish VI system and content pillars, conduct competitive analysis, develop Operational metrics and key performance indicators.- Make Short Video Strategy, content pillar and video brief.- Create customer profiles and analyze consumption patterns; provide market buying strategy for Little Red Book, Zhihu and Baidu; cooperate with agencies on the implementation; measure and evaluate communication effectiveness based on CPM and CPR to increase brand expression and awareness.- Negotiate brand collaborations, assist in executing offline exhibitions, media conferences, and events; develop and implement the communication plans and measured results of all marketing campaigns.

Shanghai

- Formulate monthly B/C-end brand communication plans; increase invisibility and overall branding through external communication, including social media, traditional media, video channels, and live broadcasting; work closely with all department managers to ensure alignment with promotional and brand growth goals.- Operate brand official WeChat accounts through topic planning, copywriting and layout design; analyze data (CTR/jump rate/forwarding rate) to optimize the content and increase the click-through rates by 120%.- Design and execute brand communication strategy, measure effective communication and flexibly adjust the plan as needed; create and manage project time-line and video content; invite the media and the press; "StageMe Children's English Talent Show" campaign eventually reach 500k + users.- Participate in the construction and optimization of the official websites; refine the brand messaging, selling points and creative slogan of products through C/B-end for long-term customer communication.

Shanghai

- Design and implement online advertising to achieve business goals; monitor data; optimize and iterate the operation steps and communication methods; create user personas and label segments to match incentive system for social fission marketing; achieved a monthly growth of 2K of new followers and an average conversion rate of 20%.- Lead the operation team to build up and operate the social media matrix (Wechat/Weibo/LtitleRedBook/Zhihu/Bilibili) through market research, competitive analysis, user survey, public data analysis to locate the tonality of each platform, build platform content from 0-1, and achieve the closed-loop flow conversion from public domain drainage to private domain precipitation;- Set monthly objectives and KIP of the operation team and evaluate the working results; Keep good communication with team members to continuously improve work efficiency.- Assist in planning offline brand activities and salons by integrating internal and external resources, including on-site coordination, personnel arrangement, procurement, process management, etc.- Manage the official website and product SEO project ; with the agency to improve local ranking in Baidu/Zhihu and optimize the brand awareness.

Shanghai City, China

• Collaborated with agencies to complete digital content (art/copyrighting) for digital marketing campaign used.• Performed market research and competitor analysis to aid in sales package design for new products.• Communicated with Supply Chain Department, ensuring the timeliness and quality of two supply chain channels.• Prepare offline materials ready for the press conference• Responsible for the translation of user guides and the subtitle of videos for the digital marketing campaign.• Placed and followed up purchasing orders to maintain operation of the team

Mississauga, Canada Area

• Developed commercial cooperations with local vendors, negotiation about the sponsorship deals, ensuring the operation of marketing events.

Mississauga

• Copywriter of the online marketing campaign reached a 900 page-views on WeChat.• Responsible for 12 designers and models in the student fashion show "Rock on Runway" included ensuring timeliness, backstage preparation and solving emergency problems.• Built and maintained customer relations via emails