Mainly in cross-border E-commerce, foreign trade, and digital marketing. Vertical boutique products.

1. Customer Development and MaintenanceResponsible for the development and maintenance of E-commerce and Game/APP customers. Develop customized marketing plans including Google Adwords/Facebook/SEO/KOL/EDM/Affiliate; Visit customers regularly to communicate and understand their business insights. Help customers optimize advertising performance(ROI, CTR, Retention, Purchase Rate) via marketing tools like Google Analytics, Appsflyer, etc.Achieve above USD 2 million revenue per month, ranked top 2 in the sales team. Cooperate with the marketing team to plan marketing activities to expand the market and improve YinoLink's brand awareness. Participate in and be a presenter for more than 10 activities like industry exhibitions, self-organized exhibitions, and online broadcasts; obtain 1000+ customer leads with an 11% conversion rate.2. Bidding ProjectLead the bidding project for YinoLink. Responsible for business docking, overall project control, coordination and communication of various departments, ad account management, and maintenance of data reports (weekly/daily performance reports).As the project leader, help develop and maintain long-term cooperation with well-known domestic enterprises including Nanfu Battery and Ctrip.3. Customer AdvisorPlay a professional consultant role to provide customers with extra support for their business. For example, help Gaming/App customers better understand and utilize monetization platforms such as Facebook Audience Network and Google Admob; guide E-commerce customers for their Shopify website building and Indiegogo crowdfunding strategy; guide the payment which is the final step of customers' overseas business using previous experience in the cross-border payment industry.4. Team Building and ManagementHelp establish an optimization and account management team with over 5 staff. Set up the team goals and improve team KPI rules.

• Performed data extraction using regular expression to retrieve the counterparty contact information, saving over 30% of working time for clients• Optimized customer’s buying and selling plan using linear optimization models to maximize company profits• Actively collaborated with 2 partners to drive cross-functional analytics on conversion rate and made business suggestions to improve revenue• Pulled data by writing SQL queries and wrote reports to communicate key results to leadership