Yoni immigrated with his family to Canada at a young age. After graduating at the top of his class from Canada's premier business institution, York University's Schulich school of business, he worked two years in investment banking, advising publicly traded companies on equity, debt and M&A transactions. "It was a terrific learning experience. Business school is great, but it doesn't come close to the real deal. I learned more in my first month on the job than I did in all four years of college," he reveals.Yoni’s first experience working for the “Boss” was also his last. Although he was earning a six-figure income in his early twenties, he realized that by its very nature, a job comes with financial, emotional and spiritual constraints. “Everybody thought I was crazy for leaving my job. Life is the greatest gift we are given and I did not want to miss out on my dreams. I trusted myself and took a leap of faith that would define my life forever.”He then took a 2 years off to concentrate on music, one of his life’s passions. Writing original music, performing in live venues multiple times a week and regularly jamming with local musicians was something he enjoyed immensely. Eventually, Yoni decided to enter into real estate as an international broker in the country of Panama. In less than two years, his company grew to the largest real estate brokerage in the country with over 40 agents and $70 million in sales."It wasn't easy. I remember there were so many times in that first year that I was so close to giving up, but something told me I had to persevere, that I will make it if I can just hold on and not let go. Failure was never an option.”Yoni started Energy Management Systems in 2007 and relocated to the United States. He built it into a leading international maker of power efficiency systems. It is through this process that Yoni was introduced to the direct selling industry as a mass market distribution platform."We designed MWR Life with a bottom-up compensation plan, so that the average person can achieve success in a very short period. If the vast majority of our Lifestyle Ambassadors are successful, that means that the company will thrive in the long run,” he states. “We set out to disrupt the travel industry with our unique membership model.” Today, MWR Life is the dominant global direct sales leader in the Travel and Lifestyle sector.Yoni's other business interests include real estate investments and private equity. He is married to his beautiful wife, Evelyn and together they are raising two wonderful daughters.