Yoni Ellman Email & Phone Number

New York, Ny, Us

Woodcliff Lake, Nj, Us

New York, New York, Us

Group 8A is a digital marketing agency focused on developing and executing integrated marketing and digital solutions for companies of all sizes. Group 8A focuses on going beyond best practices and understanding clients and then tailoring solutions specifically to their needs.

New York, New York, Us

• Full P&L responsibility for e-commerce including budgeting, modeling, & reporting• Directed deep dive analysis for entire e-commerce business across marketing, merchandising, & inventory management• Led the 2012 website reconstruction which included requirements gathering, vendor selection, project management oversight, & development oversight• Recruited, hired and developed a staff of 9 employees• Developed and executed digital marketing strategy including SEM, segmented email marketing program, affiliate marketing and social media outreach designed to drive increased traffic and sales• Aligned diverse data sets for the purpose of effective evaluation and making practical recommendations• React and capitalize on real-time business opportunities through active trend tracking• Created opportunities with Star Wars products for Ecko in partnership with Lucas Films• Quickly turned a negative revenue trend into Ecko’s best ever 4th quarter resulting in a 24% revenue increase• Increased year over year 12 month net profit by 186%

Us

Tribecka is a full-service merchandising and marketing company that offers exclusive partnership opportunities for entertainment and fashion brands and specializes in creating e-commerce stores for brands and music artists.Responsible for Tribecka's online merchandise department including all e-commerce operationsManage marketing, programming, customer service, production, and fulfillment departmentsConduct budget controls to reduce costs and increase revenueWrite business plans, create financial models for investorsDevise new revenue streams and new sourcing opportunities for online merchandisingInitiate new project plans and upgraded the company to a new web platform (Magento)Implement SEM and SEO strategies and plansExamine analytics and interpret the results to aid in better user experiencesManage relationships between Tribecka and service providers (Google, Amazon, Mail Chimp, FedEx & Zeon Solutions)Coordinate production and shipping logistics for global music tours (Paul McCartney, Metallica, Guns N Roses)Recruited by the CEO to develop and grow the online division

Provided managed care and financial operations support for a health plan with over 62,000 covered lives of Medicaid Managed Care, Child Health Plus & Family Health PlusManagement of financial analysts including guidance, coaching, leadership, and trainingResponsible for preparation of monthly financial statements and revenue analysis including IBNR reportingAnalyzed historical expense trends to estimate the current liabilities and future projectionsCompleted timely monthly financials every month since joining the health plan, while the number of claim based expenses has grown by over 325% and the membership has grown by over 300%Compiled quarterly state reports by tabulating revenue and expenses (MMCOR, CHPOR, FHPOR)Earned a fast-track promotion following superior performance and demonstrated ability to quickly learn and master complex concepts.Ensured revenue is collected and invoices are paid in a timely mannerDirected the preparation of the 2003 & 2005 revenue rate proposals for the State of NY

• Established a system for comparing similar elements of diverse projects allowing Sierra to be more precise in cost estimates• Analyzed costs for different projects and compared data for various jobs• Examined construction blueprints and compiled quantitative data used for estimating job costs• Arranged reports of job data on which subcontractors could base their bids