Yoni Lawson work email
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I manage the development and implementation of integrated communication campaigns aligned on the objectives of brands with the goal of establishing and maintaining their favourable image. With a double expertise in B2B and B2C sectors, I have worked with the following international brands: BlackBerry, Lenovo, IBM, SanDisk, Harman, MathWorks. Speaking English and French, I have experienced working with international clients and coordinating PR within EMEA.
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Head Of TechnologyElan Edelman Oct 2019 - PresentParis, Île-De-France, France -
Senior Account Director - Head Of Tech PracticeHill+Knowlton Strategies Apr 2017 - Oct 2019Neuilly-Sur-Seine, Île-De-France, France -
Account DirectorLe Public Système Hopscotch Apr 2016 - Mar 2017Managing and developing integrated campaigns for the following brands: La Poste Digital Branch, Devoteam, Scality and Activision -
Digital & Pr Consultant - Senior Account ManagerText 100 Apr 2011 - Mar 2016Paris Area, FranceB2C and B2B Consultant - Account Manager for high tech companiesClient consulting in French and English - Recommend, develop & implement media strategies and digital campaign for international clients- Conduct analysis of the client’s competitive environment (competitors and market) for France to develop appropriate tacticsEMEA coordination and Project management- Collaboration across several markets to implement campaigns and deliver results aligned on objectivesMedia Relations management and Digital expertise- Develop and implement integrated digital, media relations and content creation campaigns- Drive corporate campaign for high level execs by pro-actively identifying media opportunities- Build and maintain strategic relations with key journalists (business & trade) to ensure media coverage and visibility- Instigate, organize and manage PR events - round tables, executive press tours, trade shows, working groups Writing skills- Manage all written materials as press releases, case studies/customer stories, opinion pieces -
Senior Account ExecutiveText 100 Apr 2009 - Apr 2011Paris Area, FranceB2B and B2C Senior PR Account Executive for IT, software companies- Develop & implement media communications strategies for international clients- Conduct analysis of the client’s competitive environment (competitors and market)- Analysis of coverage Writing skills- Manage all written material : press releases and press kits, case studies/customer stories, pitches, Q&As, translations, summaries and localisation of US material.Media Relations management- Build and maintain strategic relations with key journalists to ensure media coverage and visibility- Pro-actively identify media opportunities, reactive response to media inquiries and brief of executives prior to interviews- Features tracking Press Event management- Instigate, organize and manage PR events - round tables, executive press tours, trade shows, working groups -
Account ExecutiveText100 Jun 2007 - Apr 2009Paris Area, FranceMedia Relations management-Build and maintain strategic relations with key journalists to ensure media coverage and visibility-Pro-actively identify media opportunities, reactive response to media inquiries and brief of executives prior to interviews-Features tracking
Yoni Lawson Skills
Yoni Lawson Education Details
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Political Science And Government -
Communication And Media Studies
Frequently Asked Questions about Yoni Lawson
What company does Yoni Lawson work for?
Yoni Lawson works for Elan Edelman
What is Yoni Lawson's role at the current company?
Yoni Lawson's current role is Head of Technology chez EDELMAN.
What is Yoni Lawson's email address?
Yoni Lawson's email address is yo****@****t100.fr
What is Yoni Lawson's direct phone number?
Yoni Lawson's direct phone number is 01 41 05 *****
What schools did Yoni Lawson attend?
Yoni Lawson attended Université De Picardie Jules Verne (Amiens), Université De Versailles Saint-Quentin-En-Yvelines.
What skills is Yoni Lawson known for?
Yoni Lawson has skills like Media Relations, Public Relations, Corporate Communications, Social Media, Marketing Communications, Strategic Communications, Digital Marketing, Press Releases, Digital Media, Internal Communications, Crisis Communications, Digital Strategy.
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