Yoni Shapira Email & Phone Number

London, London, Gb

Responsible for developing & implementing digital marketing strategies for Central Europe, 20 markets. Social, Search, Native, E-mail and Programmatic. Vision launch and run the Linkedin social selling activity in whole Europe, trained sales teams across the continent on improving their social media presence.Manage relationship with ad agencies across europe, judge and direct them as well as make changes as required.Accelerates digital impact growth by improving the effectiveness of the marketing investments through developing a KPI framework together with analytics team toplan and manage all digital marketing disciplines.Build an analytical framework and dashboards that measures and tracks our performance.Selection of marketing tools.Weave complex, effective digital media campaigns that can deliver value proposition messages across all touch-points.Define Go to Market strategy requirements for Central Europe together with the Regional marketing heads.employee excellence award 2019

Clients Include:* Johnson & Johnson - Healthcare and Consumer*Nissan.de / Razorfish - One of Germany´s largest digital marketing agency, owned by Publicis*Fidelity investments - One of the largest mutual fund companies in the world with over $2 trillion in assets under management. *oDesk & Upwork - The world's largest global community for freelancers and freelance jobs. $1.2bn revenue.*Volatiles.lighting / Osram - Led lighting manufacture *Furniture-Leasing.net - a german leader in residential furnishing rentals*Moebel-eins.de - an online furniture retailer*Kongresshotel-wetzlar.de, Michel-hotels.de - Hotels and conference centersProjects include:- Lead front end development teams of Web/E-commerce solutions, Developers, web-designers, video artists and content experts. Development of integrations with inventory, billing, CRM solutions.- Recruitment of offshore and onshore development teams using online recruitment platforms.- Translating business needs into specification requirements including development,design and content aspects.- Managed advanced online marketing strategies for my clients with budgets 10K to 450K Eur. Incorporating tools such as Google AdWords, facebook audience management, programmatic advertising, Adroll Remarketing, Outbrain content marketing.- Holding client presentations on conferences, workshops, and at Universities to promote the brand and attract future talent.

Tel Aviv, Il

- Developed a cloud based ERP software system for call centers in the tourism industry and an online Real Estate platform; integrating sales, marketing, maintenance, reservations and inventory management functions.- Researched the needs of the Israeli Real Estate market, developed a business model, business plan, budget and profitability analysis. Researched for potential investors and held presentations of holiday apartments and online bookings.- Hired staff such as technical writers, PHP developers, a QA team, media buyers, and SEO and SEM professionals. - Established a remote VOIP call center, contracted an offshore development team, and recruited sales managers in a variety of international locations.

Herzlia Pituach, Israel, Il

- Managed the ERP/CRM implementation division in meeting sales quotas of $7M a year for products such as Oracle application, SAP, Siebel, CRM, PeopleSfot CRM, MSCRM and custom made systems.- Lead the sales process that landed strategic clients and business partnerships with Fortune 500 companies.- Built the financial models and pricing of ERP/CRM implementation projects. - Submit and approve RFP's and RFQ's and Writing of tender documents.

Toronto, On, Ca

- Managed the migration of the German restructuring practice to SAP CRM. Prepared pitches and marketing materials, collaborating with other restructuring groups in Europe.- Coordinated the integration of credentialing & customer relations databases and internally developed knowledge sharing tools for all European KPMG divisions- Prepared company analyses and reports with KPMG research team.

Felicitalia was a start-up based in Estonia that focused on exports in the retail industry.- Implemented the organization's IT system. Created a product database and set up a stock monitoring system for import and retail activity.- Defined margins for each stock group based on profit objectives and client traffic forecasts.- Set-up the points of sale (POS) for acceptance of payment and checking out of clients.- Managed the construction of the company website with an external contractor.- Sourced business from suppliers within the retail support industry and established the logistics chain.

Herzlia Pituach, Israel, Il

Consultant involved in pioneering ERP projects in Israel.Clients: Nestle Israel, Israeli Air Force, Cellcom (Israel’s biggest cellular operator), Migdal Insurance Corporation , Nilit (Italian Israeli Textile Corporation), Haifa University, Elbit Security Systems. Implementation of purchase and inventory module in the three main ERP applications: SAP (MM-PUR), Oracle Application, and Baan ERP.Held and developed courses for new ERP users, wrote online user manuals and training plans and Operated an ERP user help desk