Yonit Amar Email & Phone Number

Israel

Head of Communications Department at Meuhedet, Israel's 3rd largest HMO serving 1.3 million citizens.With over 12 years of experience in health, I combine my passion for media with my in depth understanding of the Israeli health system, all while working to improve Meuhedet's brand perception and media presence. My role includes planning and overseeing execution of all media strategy, while working to position Meuhedet as a leading and innovative healthcare provider and leading my team to achieve consistant positive media coverage.At the same time, I oversee all media inquiries, as well as potential and real-time media crisis, advising Meuhedet's management and preparing all media messages and crisis strategy.

Israel

As Spokesperson for Israel's largest private hospital, my responsibilities include building and executing branding strategy, managing all public relations, and managing media crises. - Founded and managed the spokesperson's Unit for Assuta Ashdod Public Hospital from blueprint and planning phases to final opening in 2017- Work closely with all media outlets to ensure positive coverage for the hospital, strengthening our brand through positive media coverage.- Plan website content, manage and edit all written content- Manage special projects and video productions- Lead and manage the hospital's social media strategy, identify media opportunities to position the hospital as a leader in its field and execute accordingly.- Act as senior editor of the hospital's magazine, managing the entire process - from concept to print

- Managed Hebrew language media department and public relations for a variety of clientsincluding consumer, hi tech, health and Jewish world.- Wrote press and marketing materials in both Hebrew and English