Research & identify relevant industry trends to aid in HTI Medical Billing location expansion strategy.Supply ideas to 10 – 15 member team to help define innovative solutions to satisfy existing customers.Initiate ideas to help improve marketing materials to increase sales.

Conducted competitive research on suction ability for upcoming vacuum product release, compared with top 500 competitor vacuums and introduced findings to leadership to legally support potential marketing claim, “best suction on the market.”Interviewed potential consumers to gauge and assess shelf marketing material impact by staging faux shopping aisle and then recording interview comments of participants, 4 studies done during time in this position.Researched, prepared, and presented to push innovative ideas to capture consumer attention for marketing design team utilizing technology and competitor information.Tracked and approved changes to vacuum packaging design to corded upright products on Workfront and Veeva to ensure consistent and effective marketing messaging throughout 5-member family of products, containing +/- 15 SKUs.Ordered product from manufacturer and redirected to headquarters for special promotional projects in batches of 20.Initiated planning and organization of shipment of new UpLight corded vacuum product to influencers, bloggers, and celebrities for marketing purposes in partnership with social media team, 2-3 vacuums sent each week.Forged questions and took notes from one-way window (LISA) during professional interviews regarding product use and marketing tests, 4 consumer focus groups interviewed.

Tracked key SKU performance and briefed 5-member category management team through daily emails.Identified furniture revenue fluctuations and created pivot table spreadsheets to research causes, introduced “deep dive” analysis template for nursery wall décor and dispensed findings to youth furniture team monthly.Collaborated with the Site Merchandising team to manually sift through listings on Wayfair.com website to validate schema tags matched filters selected.Monitored youth furniture website categories and reported discrepancies to maintain accuracy in user search criteria, youth furniture had +/-104 subcategories.Responded to supplier requested changes regarding pricing and imagery through company intranet daily.

Learned LX business model about how to increase assets under management as main source of revenue.Wrote and recorded minutes for over 24 business meetings during tenure in this position.Led research presentation on South Korean jewel industry.

Prepared research report for the DEV’s new project—The Program: high school interns research on future technologies for consumer mass market

Learned the ACP business model and industry: US market impact on Macau gaming industry, different sources of revenue, source implications for profit margins, and business expansion plans for Korean market.