Data-driven marketing leader with 15 years of both in-house and ad agency experience in building passionate audiences across various industries and cross-functional teams. Built brand and digital marketing teams across matrixed organizations and managed millions in media and advertising budgets. Uniquely blends brand strategy with paid/performance marketing, integrating creative with analytics-driven campaigns. Leadership experience across the entire content development process, including planning, production and the analysis of performance across channels. Select accomplishments:• Organically brought hashtags to become #1 trending topics in the U.S.• Led an unknown sports franchise to become the most socially-engaging show in America (Cynopsis Sports Media Award Honoree)• Successfully launched the digital & social presence of a TV network (2x Telly Award Winner)• Worked with filmmaker Spike Lee and mayor Mitch Landrieu, leading the development of a content platform for the City of New Orleans that helped save lives and reduce crime by 20% in one year (Webby Award Honoree)• Helped Cadillac engage multicultural audiences in a competitive marketplace (2x Clio Award Winner)• Improved the brand experience of a famous NYC park• Took over Michael Jackson’s Facebook page• Beat the Facebook algorithm constantly to deliver videos for less than $0.01 per view (Industry leader)• Published author and college lecturer