• Conducted the development of a market sizing analysis (TAM SAM SOM) for the organization, which involved evaluating 2,700+ data points and resulted in increased investor confidence and greater investment in the company.• Guided the development of analytics and reporting on 5,000+ client store checkout lane alerts, improving efficiency and driving greater client satisfaction by reducing company-to-client response time.• Assessed transaction data from over 1,000 stores to report trends in KPIs to the executive team, supporting a data-driven decision-making process to optimize the performance of client health checks.• Led the evaluation of the value of KPIs in assessing service performance for clients, which enhanced communication of evaluation results for the company's top 5 clients.

• Focused target market to 3 major GA universities and catering towards unique university dorm decoration• Built framework for how to approach receiving requests from clients, receiving 3 commissions a week• Explored different avenues to advertising, utilizing 2 social media platforms and developing website

• Revamped financial system of tracking expenses and managing $33K+ in assets• Reevaluated prices based on market research and analyzed competitors’ and current expenses• Discussed with client which packages meet their needs, averaging 3 events a month for the year 2023• Introduced a new pricing strategy to increase profit margins by 15%-20% per client