Andrew Y. Email & Phone Number

Fort Worth, Texas, Us

Fort Worth, Texas, Us

New York, Ny, Us

Key Clients: Ford Motor Company, Argo AI, Audible Key creative lead on the largest account, Ford Motor Company, with a focus on tech and innovation campaigns. Most projects take on a 360 approach that include major brand initatives, large consumer-facing stunts, media-focused events, headlining programming, content creation, digital strategy and business strategy. Lead creative strategy, UX/UI and design on projects that expanded the agency’s core capabilities in virtual experiences including broadcast, live platforms, digital tools, and web applications. Additionally, contribute creative ideation across a variety of media networks and Silicon Valley power-houses, including but not limited to: HBO, Marvel, National Geographic, Hulu, Lyft, eBay, Okta, Apple, Activision Blizzard, Amazon, Facebook, Instagram and more. Cultivate core creative teams and manage interdisciplinary project-based teams while instilling creativity, innovation and efficiencies.

New York, Ny, Us

Key Clients: Airbnb, USA Networks, WeWork Drove the development of award-winning human-centric concepts, messaging and experience design for legacy campaigns from ideation, planning and execution. Played as a cross-functioning partner across the board in business strategy and execution for global experiential campaigns with teams in Brand Marketing, Product, Art Department, Engineering, Comms, Community, and more, including partner agencies. Partnered with client leadership and teams to develop comprehensive and measurable marketing strategies spanning research & insights, creative, programming, sponsorships, content, social & digital, operational and revenue goals. Developed thoughtful briefs, processes and playbooks with proven best practices that inspire big ideas and transform them into one-of-a-kind experiences that amplify core campaign messaging.

New York, Ny, Us

Winner of the Grand Ex Award and Leap of Faith Award for “setting the stage for a new generation of experiential campaigns.”Program & Creative Lead for Airbnb’s premier annual event - Airbnb Open 2016 @ Los Angeles. 20,000 attendees from 105 countries, 100+ celebrities & thought-leaders, 40+ partners, 40+ hours of programming in 5 historic theaters and dozens of local businesses, 20 musical acts, 1 headlining Maroon 5, 1 surprise performance by Lady Gaga. Developed strategic experiences that drove the launch of Airbnb’s newest product, Experiences, as the focal point of the festival. Surpassed goals that reached 80MM+ Earned Social Impressions, 29MM+ Video Views, +92 Social Sentiment, and 2000+ Media Hits. Built the infrastructure and playbook in bringing this never-been-done-before experience to life. Managed a direct team of 12 which trickled down to an on-the-ground team of over 300 direct and event staff, 1000 Airbnb employees, and 1400 production staff.

New York, Ny, Us

Key Clients: PayPal, Moet Chandon, MetroPCS, SVEDKA, NJOY, MattelCollaborated with clients on a day-to-day, while managing expectations to ensure over delivery on milestones, approvals and results. Oversaw the growth of the in-house creative team and helped implement new processes needed to accommodate the new department.Produced scaled activations with a mastery in project timelines and technical logistics that have been proven through outstanding partner relationships, flawless resource allocation and team satisfaction. Managed projects that rolled out strategic marketing initiatives that successfully contributed to hitting key business objectives for clients.

Oversaw business strategy and executed key digital, event marketing campaigns and comms initiatives in the development of music artists. Grew online and IRL influence for artists through social, digital, print, TV and radio media during the early years of Youtube and social media. Circulated inventory through major labels and executives, radio shows, and blogs - eventually getting an artist signed to a massive label in Korea. Managed company budget for production expenses, staffing costs and capital investments.