Charles Yoo Email & Phone Number

New York, NY, US

• Manage a team of data analysts, data strategists & data scientists to help measure & report accurately the daily health of the retailer’s digital business making up 35% of the retailer’s $18B annual revenue.
• Lead an analytics engineering operation to maintain data quality in the data lake hosted in Google Cloud Platform (GCP).
• Created agile aggregation practice to retrieve information easily from data lakes for ad-hoc reporting & analysis needs.
• Lead special projects in standing up new analytics technologies and building out a self-service platform of customer segmentation and metrics.
• Redesign marketing & advertising data taxonomy necessary to accurately measure marketing efficacy in demand generation
• Mentor & nurture specialty analytics talent, including data strategists, data analysts & data scientists

New York, NY, US

• Managed an international team of data analysts and data scientists that supported the company’s SaaS business in licensing corporate credit research and data/API services that totaled $1B in annual revenue.
• Proposed and built the first data lake for customer analytics that organized data sets from all behavioral touchpoints from digital products, marketing engagements, voice of customers and other information needed to.
• Create a process to deliver and distribute insight that scales within an organization.
• Groom talent to support strategic initiatives through customer analytics

New York, NY, US

• Managed a team of data analysts within the Firmwide Digital Strategy to provide reporting on content velocity and ad ops services to support the bank’s marketing initiatives.
• Modernized analytics technology within Marketing by bringing audience-segmentation DMP technology & running acquisition prospecting pilots via in-house DSP. Created a cross-functional collaborative group for data &.
• Managed contractors & vendors providing data engineering solutions & marketing taxonomy services
• Created the firm’s social listening program that aggregates and reports against the mentions of firm’s activities & reputation in social media

Boston, MA, US

• Digital analytics lead and data strategist, working side-by-side with the media, delivery, creative and strategy teams to drive business insights to major brands, including a national telecommunications network.
• Platform Integration and Extensions: Assist in enhanced integration/ extension of media (display, social, search, etc.), voice of consumer, and customer experience data
• Advanced Analytics: Participate in the design, execution, and review of ongoing testing, ad-hoc studies, and development of new “leading indicators” of performance
• Delivery and Operations: Provide staff augmentation, supporting improved governance, protocols and data assurance

Toronto, ON, CA

• Manage tracking, analysis and site optimization for Reuters.com and its 16 other global editions, mobile apps and video assets to enhance sales.
• Support key business units and internal clients globally by handling all analytics requests, from measurement strategies to data collection to analysis and delivery for revenue lift.
• Managed a client-facing model program to handle site analytics requests from end to end, including tagging strategy, implementation, data mining for Advertising Sales, Product, Technology and Business Development..
• Manage A/B and multivariate tests via Webtrends and SiteSpect platforms for product development.
• Managed vendor relations and contracts.

New York, New York, US

• Handled deep dive and KPI reports for editorial, product, ad operations/sales teams and advised the Executive team on the site’s health through metrics.
• Launched separate XML sitemaps for Google News, other search engines, news aggregators. Modified site architecture and implemented canonical tags to increase organic search growth
• Managed the migration of analytics platforms from HitBox to Omniture SiteCatalyst

US

• Led a team of six web producers and managed content strategy for the site’s Health, Travel, Automobile, Pets and other advertiser-partnered sections within the site.
• Produced reporting of KPIs for the website’s advertorial verticals
• Spearheaded SEO projects and helped develop in-house SEO tool.
• Managed email campaigns and content partnership with Caring.com, SparkPeople.com and Emory Healthcare.
• Began at Cox as a local news reporter.

Covered local politics, schools, growth issues in Northern New Jersey.

Master'S Degree, Journalism

Ba, English, Italian

Data Science Immersive

Certification, Web Development And Design