As an independent consultant, I provide advisory services to businesses and non-profits, helping them improve their data analytics and data science capabilities. This journey demands patience and persistence.Customer data—spanning product usage, marketing, and consumer information—has been accumulating across organizations for years. While it’s an asset, it’s often a disorganized mess waiting to be sorted. Even once organized, the question remains: What can this data actually do for you? Is it truly valuable or overhyped?Throughout my career, I have proudly embraced the role of a middle manager.I’ve spent many years in large corporations, gaining expertise and advancing as a subject matter expert. Along the way, I saw how data can empower organizations but also confuse teams, obscure opportunities, and, in some cases, harm the workforce.With over 20 years of experience across banking, financial services, retail, ecommerce, media, and publishing, I’ve built a successful career in enterprise data analytics. I’ve developed analytics practices that drive sales and improve efficiency across organizations. I’ve built and led global teams supporting sales, account management, business operations, technology, and product development. My expertise includes:Reporting and AnalysisData Science and Machine LearningData Strategy and Data EngineeringCross-Functional LeadershipTeam Building and CommunicationAt Thomson Reuters, I led a team that helped generate $30M in annual digital ad revenue by measuring customer behaviors. At Morgan Stanley, I helped modernize its marketing analytics to evaluate its marketing initiatives. At Moody’s, I transformed its analytics program from a “backroom” operation into a core customer-insight initiative using data engineering and machine learning to support its $1B SaaS business. At Macy’s, as Director of Advanced Analytics, I expanded my portfolio as a leader in data science.Now, with a wealth of experience, I’ve embarked on a new entrepreneurial venture as the principal of Cogent Paths, a New York-based consulting firm that I formed in 2023. I look forward to hearing from you.