• Oversaw the development of marketing literature for both offline and online usage including the website, brochure, and presentations that were tailored to the international audience.• Identified and evaluated new business opportunities and managed relationships with potential customers through driving social media engagement.• Developed online content from a global perspective to grow the online community using local social channels.

• Worked as part of a cross-functional team by interacting with teams ranging from development to executives to ensure alignment with business changes and goals.• Acted as the voice of social media community members to introduce and influence future features desired by the community. • Engaged in proactive moderation of the online community to ensure all social media followers felt heard and valued.• Tested various engagement techniques in order to boost participation and measured social media engagement metrics on a weekly, monthly, and quarterly basis. • Analysed developing trends in the social media space, including tracking hashtag usage and the localization of trending activities in order to think both locally and globally.